Neptune Beach, California
Encyclopedia
Neptune Beach was an amusement park on the shore of San Francisco Bay
San Francisco Bay
San Francisco Bay is a shallow, productive estuary through which water draining from approximately forty percent of California, flowing in the Sacramento and San Joaquin rivers from the Sierra Nevada mountains, enters the Pacific Ocean...

 in the city of Alameda, California
Alameda, California
Alameda is a city in Alameda County, California, United States. It is located on Alameda Island and Bay Farm Island, and is adjacent to Oakland in the San Francisco Bay. The Bay Farm Island portion of the city is adjacent to the Oakland International Airport. At the 2010 census, the city had a...

. The park was served by the Southern Pacific Transportation Company and ferries from San Francisco. It operated from 1917 until it closed in 1939.

Opened in 1917, Neptune Beach occupied a beach front zone now known as Crab Cove and was originally owned by the Strehlow family. Admission to the park was a dime. The park was described as a place for private picnics, with a clubhouse for dancing, and barbecue pits. The Cottage Baths were vacation cottages, available for rent. There were dances on Friday and Saturday night.

Attractions

The Strehlows owned and operated the beach and filled in a section of the Bay to add an additional Olympic-size swimming pool and a roller coaster
Roller coaster
The roller coaster is a popular amusement ride developed for amusement parks and modern theme parks. LaMarcus Adna Thompson patented the first coasters on January 20, 1885...

 with views of the Bay. Its two outdoor pools hosted swimming races and exhibitions by swimmers such as Olympian
Olympic Games
The Olympic Games is a major international event featuring summer and winter sports, in which thousands of athletes participate in a variety of competitions. The Olympic Games have come to be regarded as the world’s foremost sports competition where more than 200 nations participate...

 Johnny Weismuller, who later starred as the original Tarzan, and Jack LaLanne
Jack LaLanne
Francois Henri "Jack" LaLanne was an American fitness, exercise, and nutritional expert and motivational speaker who is sometimes called "the godfather of fitness" and the "first fitness superhero." He described himself as being a "sugarholic" and a "junk food junkie" until he was 15...

 who started a chain of health clubs. The park also featured a hand-carved carousel
Carousel
A carousel , or merry-go-round, is an amusement ride consisting of a rotating circular platform with seats for riders...

 from the Dentzel Company and a Ferris wheel
Ferris wheel
A Ferris wheel is a nonbuilding structure consisting of a rotating upright wheel with passenger cars attached to the rim in such a way that as the wheel turns, the cars are kept upright, usually by gravity.Some of the largest and most modern Ferris wheels have cars mounted on...

.

The park closed down in 1939 because of the Great Depression
Great Depression
The Great Depression was a severe worldwide economic depression in the decade preceding World War II. The timing of the Great Depression varied across nations, but in most countries it started in about 1929 and lasted until the late 1930s or early 1940s...

, the completion of the San Francisco – Oakland Bay Bridge, people circumventing paying the admission price and in general, the rise of car culture. Once the Bay Bridge was complete, the rail lines that ran past the entrance to Neptune Beach, on the way to the Alameda Mole
Alameda Mole
The Alameda Mole was a facility, no longer existing, that served as a transit and transportation artery for ferries landing in the San Francisco East Bay. It was located on the West end of Alameda , and later became part of the Alameda Naval Air Station...

and the Ferry, lost riders in droves. People began using their cars to escape the city and the immediate suburbs like Alameda and traveling further afield in California. Alameda lost its resort status as more distant locations became more attractive to cash-rich San Francisco tourists. Young people in town became aware of ways to avoid paying the dime for admission to the park. Strong swimmers or even waders could sneak in on the bay side by swimming around the fence. While some of the resort homes from Neptune Beach still exist and can be seen near Crab Cove, the vast majority of the structures—the carousel, the Ferris wheel, roller coaster and other rides—were auctioned off in 1940 for a fraction of their original cost.
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