National Organization for the Reform of Marijuana Laws (United States)
Encyclopedia
The National Organization for the Reform of Marijuana Laws (NORML icon) is an American non-profit organization based in Washington, DC whose aim is to move public opinion sufficiently to achieve the legalization of non-medical marijuana in the United States so that the responsible use of cannabis
Cannabis (drug)
Cannabis, also known as marijuana among many other names, refers to any number of preparations of the Cannabis plant intended for use as a psychoactive drug or for medicinal purposes. The English term marijuana comes from the Mexican Spanish word marihuana...

 by adults is no longer subject to penalty. According to their website, NORML "supports the removal of all criminal penalties for the private possession and responsible use of marijuana by adults, including the cultivation for personal use, and the casual nonprofit transfers of small amounts," and "supports the development of a legally controlled market for cannabis." NORML and the NORML Foundation support both those fighting prosecution under marijuana laws and those working to legalize marijuana.

In the 2006 United States midterm elections
United States general elections, 2006
The 2006 United States midterm elections were held on Tuesday, November 7, 2006. All United States House of Representatives seats and one third of the United States Senate seats were contested in this election, as well as 36 state governorships, many state legislatures, four territorial...

, NORML promoted several successful local initiatives that declared marijuana enforcement to be the lowest priority for local law enforcement. NORML claims that this frees up police resources to combat violent and serious crime.

NORML plans to support efforts now underway in states such as California, Washington, and Oregon to legalize and tax marijuana, which it claims is a means of coping with growing federal and state deficits without having to raise other taxes.

NORML Foundation

The NORML Foundation, the organization's tax-exempt unit, conducts educational and research activities. Examples of the NORML Foundation's advocacy work is a detailed 2006 report, Emerging Clinical Applications For Cannabis. A comprehensive report with county-by-county marijuana arrest data, Crimes of Indiscretion: Marijuana Arrest in America, was published in 2005.

In October 1998, NORML Foundation published the NORML Report on U.S. Domestic Marijuana Production that was widely cited in the mainstream media. The report methodically estimated the value and number of cannabis plants grown in 1997, finding that Drug Enforcement Administration
Drug Enforcement Administration
The Drug Enforcement Administration is a federal law enforcement agency under the United States Department of Justice, tasked with combating drug smuggling and use within the United States...

, state and local law enforcement agencies seized 32% of domestic cannabis plants planted that year. According to the report, "Marijuana remains the fourth largest cash crop in America despite law enforcement spending an estimated $10 billion annually to pursue efforts to outlaw the plant." Recent studies show that marijuana is larger than all other cash crops combined.
In 2002, the organization used ads containing New York City mayor Michael Bloomberg
Michael Bloomberg
Michael Rubens Bloomberg is the current Mayor of New York City. With a net worth of $19.5 billion in 2011, he is also the 12th-richest person in the United States...

 quotes on his past use of pot, saying "You bet I did. And I enjoyed it." The mayor said "I’m not thrilled they’re using my name. I suppose there’s that First Amendment that gets in the way of me stopping it," but maintained that the NYPD will continue to vigorously enforce the laws.

History

NORML was founded in 1970 by Keith Stroup
Keith Stroup
Keith Stroup is an attorney and founder of the National Organization for the Reform of Marijuana Laws. After graduating from the University of Illinois in 1965, he enrolled in Georgetown Law School and worked in the office of Illinois Senator Everett Dirksen...

, funded by $5,000 from the Playboy Foundation
Playboy Foundation
The Playboy Foundation is a corporate-giving organization that provides grants to non-profit groups involved in fighting censorship and researching human sexuality. It gives grants and in-kind contributions, such as advertising space in the Playboy magazine to organizations concerned with US First...

. Since then, the organization has played a central role in the cannabis decriminalization movement. The organization has a large grassroots network with 135 chapters and over 550 lawyers. NORML holds annual conferences and Continuing Legal Education
Continuing Legal Education
Continuing legal education is professional education of lawyers that takes place after their initial admission to the bar. In many states in the United States, CLE participation is required of attorneys to maintain their license to practice law...

 (CLE)-accredited seminars. Its board of directors has, at times, included such prominent political figures as Senators Philip Hart
Philip Hart
Philip Aloysius Hart was a Democratic United States Senator from Michigan from 1959 until 1976. He was nicknamed the Conscience of the Senate.-Early years:...

, Jacob K. Javits
Jacob K. Javits
Jacob Koppel "Jack" Javits was a politician who served as United States Senator from New York from 1957 to 1981. A liberal Republican, he was originally allied with Governor Nelson Rockefeller, fellow U.S...

, and Ross Mirkarimi
Ross Mirkarimi
Ross Mirkarimi is a member of the Board of Supervisors of San Francisco, California, a marijuana legalization advocate, and co-founder of the Green Party of California. He was elected in 2004 to represent District 5...

.

Media and activism

As an advocacy group, NORML has been active in spreading its message to the public.

In early 2009, a petition to President Barack Obama
Barack Obama
Barack Hussein Obama II is the 44th and current President of the United States. He is the first African American to hold the office. Obama previously served as a United States Senator from Illinois, from January 2005 until he resigned following his victory in the 2008 presidential election.Born in...

 was written asking that he appoints a "Drug Czar
Drug Czar
Drug Czar is an informal name for the person who directs drug-control policies in the United States, following the U.S. use of the 'czar' term. The 'drug czar' title was first published in a 1982 news story by United Press International which reported that “Senators... voted 62–34 to establish a...

" who will treat drug abuse as a health issue rather than a criminal issue and will move away from a "War on Drugs
War on Drugs
The War on Drugs is a campaign of prohibition and foreign military aid and military intervention being undertaken by the United States government, with the assistance of participating countries, intended to both define and reduce the illegal drug trade...

" paradigm. NORML's goal for this petition is 100,000 signatures.

Also in early 2009, when the Kellogg Company
Kellogg Company
Kellogg Company , is a producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods...

 dropped its contract with Olympic swimmer Michael Phelps
Michael Phelps
Michael Fred Phelps is an American swimmer who has, overall, won 16 Olympic medals—six gold and two bronze at Athens in 2004, and eight gold at Beijing in 2008, becoming the most successful athlete at both of these Olympic Games editions...

 after pictures of him using a bong surfaced in the media, head members of NORML began boycott
Boycott
A boycott is an act of voluntarily abstaining from using, buying, or dealing with a person, organization, or country as an expression of protest, usually for political reasons...

ing Kellogg products and urging all members and supporters of NORML to boycott Kellogg, until the company reversed the decision. NORML also suggested that supporters of the cause send emails or letters to Kellogg explaining the boycott and the reasons behind it, even providing a template for emails and letters.

Although Kellogg's profits did not suffer in the first quarter of 2009, consumer ratings polls at Vanno have been cited as indicating that Kellogg's reputation has suffered. Specifically, a small poll of Kellogg's brand reputation at Vanno showed a drop from its previous rank of 9 to 83 after Kellogg decided not to renew its contract with Michael Phelps. It is not clear whether or not NORML's boycott played a significant role in this decline.

On April 20, 2009, NORML released the first national pro-marijuana television advertisement. The PSA
Public service announcement
A public service announcement or public service ad is a type of advertisement featured on television, radio, print or other media...

, which overtly promotes the legalization of marijuana use, was created by Philadelphia filmmaker Jason Druss as an entry into NORML's annual video contest.

The television commercial was discussed in the April 20, 2009 edition of The New York Times, CBS News, as well as hundreds of blogging and news websites.

On February 15, 2010, a 15 second Flash animation from NORML discussing the potential economic and financial benefit of legalized marijuana was deemed by CBS to be "too political" to display on billboards in New York City's Times Square. This drew criticism in the blogosphere and accusations of hypocrisy on Twitter, since CBS had recently aired an anti-abortion television spot during the 2010 Super Bowl.
CBS has since reversed its decision and the ad was debuted on the CBS Times Square Superscreen on Tuesday April 20, 2010.

See also

  • Americans for Safe Access
    Americans for Safe Access
    Americans for Safe Access is based in Oakland, California and is the largest member-based organization of patients, medical professionals, scientists and concerned citizens working to ensure safe and legal access to cannabis for therapeutic uses and research...

  • California Senate Bill 420 (colloquially known as the Medical Marijuana Program Act)
  • Drug Policy Alliance
    Drug Policy Alliance
    The Drug Policy Alliance is a New York City-based non-profit organization, led by executive director Ethan Nadelmann, with the principal goal of ending the American "War on Drugs"...

  • DrugWarRant
    DrugWarrant
    DrugWarRant is a website created by activist Peter Guither that specifically advocate the termination of War on Drugs in United States. It has a Bulletin Board System, a blog, and other functions, including a comprehensive guide to the Supreme Court case Gonzales v...

  • High Times
  • Law Enforcement Against Prohibition
    Law Enforcement Against Prohibition
    Law Enforcement Against Prohibition is a non-profit, international, educational organization comprising former and current police officers, government agents and other law enforcement agents who oppose the current War on Drugs. LEAP was founded on March 16, 2002...

     (LEAP)
  • Legality of cannabis
  • Marijuana Policy Project
    Marijuana Policy Project
    The Marijuana Policy Project, or MPP, is the largest organization working solely on marijuana policy reform in the United States in terms of its budget, number of members, and staff...

  • Multidisciplinary Association for Psychedelic Studies
    Multidisciplinary Association for Psychedelic Studies
    The Multidisciplinary Association for Psychedelic Studies is a membership-based 501 non-profit research and educational organization working to develop psychedelics and marijuana into legal prescription drugs...

  • November Coalition
    November Coalition
    The November Coalition is a non-profit grassroots organization, founded in 1997, which fights against the War on Drugs and for the rights of the prisoners incarcerated as the effect of that war. It publishes a bulletin called Razor Wire.-Tyrone Brown:...

  • Removal of cannabis from Schedule I of the Controlled Substances Act
  • Students for Sensible Drug Policy
    Students for Sensible Drug Policy
    Students for Sensible Drug Policy is an international non-profit advocacy and education organization based in Washington D.C., with offices in both Washington D.C. and San Francisco, CA...


External links

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