Motorex
Encyclopedia
Motorex is a Swiss
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....

 oil blending
Oil production plant
An oil production plant is a facility which performs processing of production fluids from oil wells in order to separate out key components and prepare them for export. This is distinct from an oil depot, which do not have processing facilities.Typical production fluids are a mixture of oil, gas...

 and manufacturing company located in Langenthal
Langenthal
-In Germany:*Langenthal, Rhineland-Palatinate, in the district of Bad Kreuznach, Rhineland-Palatinate*Langenthal, Upper Palatinate, in the municipality of Berg, Upper Palatinate, Bavaria*Langenthal, Swabia, in the municipality of Untrasried, Bavaria...

, Switzerland. It is currently the largest oil blending and manufacturing company in Switzerland and ships to over 75 countries. Motorex is owned by the Bucher AG Group which also holds two more affiliate companies namely Motorex-Toptech and the Bucher AG Langenthal. All three of these companies operate out of the main facility in Langenthal. There is also a separate location of storage
Storage tank
A storage tank is a container, usually for holding liquids, sometimes for compressed gases . The term can be used for reservoirs , and for manufactured containers. The usage of the word tank for reservoirs is common or universal in Indian English, American English and moderately common in British...

-holding tanks on the other side of the city.

History

  • 1917: The company is founded and located in Bützberg, specializing in leather and floor care products.
  • 1938: The company relocated to Langenthal.
  • 1947: The company starts selling lubricants under the brand name "Motorex", derived from its previous name Rex. It sells roughly one drum of oil per day.
  • 1965: Shoe and floor care products are discontinued. Sales for motor and gear oils climb to 1,200 tonnes/year.
  • 1992: Motorex is given the ISO-9001
    ISO 9000
    The ISO 9000 family of standards relates to quality management systems and is designed to help organizations ensure they meet the needs of customers and other stakeholders . The standards are published by ISO, the International Organization for Standardization, and available through National...

     quality certification (11 years later ISO-14001
    ISO 14000
    The ISO 14000 environmental management standards exist to help organizations minimize how their operations negatively affect the environment The ISO 14000 environmental management standards exist to help organizations (a) minimize how their operations (processes etc.) negatively affect the...

     for environmental management is added).
  • 2001: Motorex is awarded the WORLD STAR for its 1-litre motor oil bottle with integrated pouring spout.
  • Today:
    • More than 200 distributors worldwide
    • Sales are at 135million Swiss Francs
      Swiss franc
      The franc is the currency and legal tender of Switzerland and Liechtenstein; it is also legal tender in the Italian exclave Campione d'Italia. Although not formally legal tender in the German exclave Büsingen , it is in wide daily use there...

       per year

Sponsorship

Throughout the past years, the Motorex Racing Laboratory has managed to develop, together with leading racing teams, special racing products. These products are oils which have been optimized for racing purposes and as such have efficiency as their primary goal. When being compared with other top racing oils, the ones from Motorex enable the racing teams to deliver superior performance. Independent engine tests as well have confirmed these performance advantages.

A great number of international Top-Teams work together with Motorex. By way of example, KTM
KTM
KTM Sportmotorcycle AG is an Austrian motorcycle, bicycle and moped manufacturer.The company was founded in 1934 by engineer Hans Trunkenpolz in Mattighofen. It started out as a metal working shop and was named Kraftfahrzeuge Trunkenpolz Mattighofen...

 only uses Motorex products for its teams (Factory Racing). Another example would be the Yoshimura Suzuki Team which is dominant in the AMA Superbike for many years now.

Just to mention a few examples, since 2005, sponsorship agreements brought forward 11 Off-road World Champions such as Yves Demaria
Yves Demaria
Yves Demaria is a French motocross racer. He is a three-time FIM Motocross World Champion in the MX3-GP class for motorcycles displacing 650cc....

 and Marvin Musquin
Marvin Musquin
Marvin Musquin is a French motocross racer.In 2004, Musquin won the European Motocross Championship in the 85cc class. He followed this by winning the 2006 125cc Junior World Championship. He competed on a privateer Honda in the 2008 F.I.M. MX2-GP world championship, finishing in 14th...

; 8 World Champions in the Enduro class such as David Knight and Iván Cervantes
Ivan Cervantes
Iván Cervantes Montero is a Spanish motorcycle enduro racer from Cambrils .Cervantes started out as a motocross rider, a discipline in which he holds five Spanish national titles, before moving on to enduro racing...

; Mat Rebeaud
Mat Rebeaud
Mat Rebeaud is a Swiss freestyle motocross rider. He was born and raised in Payerne, Switzerland.Mat was raised amongst a motocross family; his grandfather and father raced motocross back in 1965, so it caused Mat to start racing at a very young age.in 2002, at the age of 20, Mat decided to chase...

 was able to win the World Championship in Freestyle twice; and within the AMA Superbike more than 7 champion titles were collected by stars like Mat Mladin
Mat Mladin
Mathew "Mat" Mladin is a retired Australian professional motorcycle racer who last raced for Yoshimura Suzuki in the AMA Superbike series...

.

Last but not least it is interesting to note that sponsorship agreements also exist for Mountainbike where numerous titles were collected throughout the past years.

Products

Motorex offers lubricant
Lubricant
A lubricant is a substance introduced to reduce friction between moving surfaces. It may also have the function of transporting foreign particles and of distributing heat...

s for virtually all domestic, commercial and industrial
Industry
Industry refers to the production of an economic good or service within an economy.-Industrial sectors:There are four key industrial economic sectors: the primary sector, largely raw material extraction industries such as mining and farming; the secondary sector, involving refining, construction,...

 applications. Motorex packages their products in as small as 125ml additive packages all the way to drums
Drum (container)
A drum is a cylindrical container used for shipping bulk cargo. Drums can be made of steel, dense paperboard , or plastics, and are generally used for the transportation and storage of liquids and powders. Drums are often certified for shipment of dangerous goods...

 and bulk packaging for motor
Motor oil
Motor oil or engine oil is an oil used for lubrication of various internal combustion engines. The main function is to lubricate moving parts; it also cleans, inhibits corrosion, improves sealing, and cools the engine by carrying heat away from moving parts.Motor oils are derived from...

, gear
Gear oil
Gear oil is a motor oil made specifically for transmissions, transfer cases, and differentials in automobiles, trucks, and other machinery. It is of a higher viscosity to better protect the gears and usually is associated with a strong sulfur smell. The high viscosity ensures transfer of...

 and hydraulic oil
Hydraulic fluid
Hydraulic fluids, also called hydraulic liquids, are the medium by which power is transferred in hydraulic machinery. Common hydraulic fluids are based on mineral oil or water...

.

Some of the bigger, current product brands offered by Motorex include:

- For passenger cars: Motoroil Xperience, Select, Concept, Profile, Topaz

- For motorcycles: Motoroil Power Synt, Cross Power, Top Speed, Formula, Legend, products for chains and air filters, cleaning and maintenance products

- For bikes: Carbon grease, chain lube for wet & dry use and a great number of cleaning products

- For heavy duty vehicles/Transport: Motoroil Focus, MC Power Plus, Universal

- For marine: Motoroil Ocean FS, Ocean SP, Jet Speed

- For alpine: Motoroil Snowmobile Polar and Snowmobile Adventure, hydraulic oil Corex Polar, protective agent and lubricants for cable wires

- For agricultural applications: Motoroil Farmer MC, Farmer UNI, Extra SAE, Solomix, Forest & Garden

Within the industry sector, products for cutting are one of the core business activities. Being precise, fast and working in a cost-efficient way is very important in this field. Therefore many companies operating in the demanding professional metalworking
Metalworking
Metalworking is the process of working with metals to create individual parts, assemblies, or large scale structures. The term covers a wide range of work from large ships and bridges to precise engine parts and delicate jewelry. It therefore includes a correspondingly wide range of skills,...

 market use products from Motorex’s Swissline such as cooling lubricants or cutting oil
Cutting fluid
Cutting fluid is a type of coolant and lubricant designed specifically for metalworking and machining processes. There are various kinds of cutting fluids, which include oils, oil-water emulsions, pastes, gels, aerosols , and air or other gases. They may be made from petroleum distillates, animal...

.

In summer 2010 Motorex produced a world first in cooling lubricants. SWISSCOOL TRESOR PMC® (Precious Metal Catalyst) is the first cooling lubricant concentrate that is able to control bacteria growth without using any problematic ingredients. The emulsion
Emulsion
An emulsion is a mixture of two or more liquids that are normally immiscible . Emulsions are part of a more general class of two-phase systems of matter called colloids. Although the terms colloid and emulsion are sometimes used interchangeably, emulsion is used when both the dispersed and the...

 contains bioactive precious metal catalysts
Catalysis
Catalysis is the change in rate of a chemical reaction due to the participation of a substance called a catalyst. Unlike other reagents that participate in the chemical reaction, a catalyst is not consumed by the reaction itself. A catalyst may participate in multiple chemical transformations....

 which impede and sustainably limit bacterial growth over long periods of time. This is not only important due to environmental reasons but also because skin irritations such as rashes are no longer a problem for users.

In addition, Motorex is selling hydraulic oils, gear oils, fork oil, brake fluids, cooling lubricants and clean & care products.

Motorex-Toptech

This affiliated company of Motorex specializes in handling oil, grease and fluidities. Services include planning and designing fluid handling systems as well as grease guns
Grease gun (tool)
A grease gun is a common workshop and garage tool used for lubrication. The purpose of the grease gun is to apply lubricant through an aperture to a specific point, usually on a grease fitting. The channels behind the grease nipple lead to where the lubrication is needed. The aperture may be of a...

, grease pumps and oil units
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