Mopar is the
automobile partsThis is a list of auto parts, which are manufactured components of automobiles:-Body and exterior:Body components, including windows and trim:-Engine cooling system:* Air blower* Coolant hose* Cooling fan* Fan blade* Fan clutch* Radiator...
and
serviceAn auto mechanic is a mechanic with a variety of car makes or either in a specific area or in a specific make of car. In repairing cars, their main role is to diagnose the problem accurately and quickly...
arm of Chrysler Group LLC. The term was first used by Chrysler in the 1920s and has been in continuous use ever since. Mopar parts are original equipment manufactured parts for Chrysler vehicles. In
CanadaCanada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, these were sold under the
Chryco and
AutoPar brands until the Mopar brand was phased into that nation's market, starting in the late 1970s.
Mopar has passed into broader usage among car enthusiasts as an unambiguous reference to the Chrysler parent company, as the Chrysler name also refers to a company marque. The term has thus become an inclusive word for any Chrysler-built vehicle—most any
DodgeDodge is a United States-based brand of automobiles, minivans, and sport utility vehicles, manufactured and marketed by Chrysler Group LLC in more than 60 different countries and territories worldwide....
, Chrysler,
PlymouthPlymouth was a marque of automobile based in the United States, produced by the Chrysler Corporation and its successor DaimlerChrysler.-Origins:...
,
ImperialImperial was the Chrysler Corporation's luxury automobile brand between 1955 and 1975, with a brief reappearance in 1981 to 1983.The Imperial name had been used since 1926, but was never a separate make, just the top-of-the-line Chrysler. In 1955, the company decided to spin it off as its own make...
, or
DeSotoThe DeSoto was a brand of automobile based in the United States, manufactured and marketed by the Chrysler Corporation from 1928 to 1961. The DeSoto logo featured a stylized image of Hernando de Soto...
, plus
JeepJeep is an automobile marque of Chrysler . The first Willys Jeeps were produced in 1941 with the first civilian models in 1945, making it the oldest off-road vehicle and sport utility vehicle brand. It inspired a number of other light utility vehicles, such as the Land Rover which is the second...
s and sometimes
EagleEagle was a marque of the Chrysler Corporation following the purchase of American Motors Corporation and aimed at the enthusiast driver.Though short-lived, the Eagle Vision sedan sold in respectable numbers, while the sporty Eagle Talon sold more than 115,000 units.-Overview:Following the...
vehicles built after Chrysler's 1987 buyout of AMC-Jeep. Thus, for example, a car club for owners of any Chrysler Corporation vehicle might describe itself as a club for Mopar enthusiasts.
Sponsorship
In the United States and Canada, Mopar participates in
Formula DFormula DRIFT or Formula D is the premier United States drifting series. Formula Drift, Inc. was co-founded by Jim Liaw and Ryan Sage in 2003 as a sister company to Slipstream Global Marketing, the same partnership that brought D1 Grand Prix to the United States. The new entity would solely own,...
. Formula Drift drivers are Samuel Hubinette, in Canadian Drift Championship are Vanessa Ozawa, Kevin Huynh, John Yakomoto. Mopar also sponsors NHRA drag racer Allen Johnson in that series' Pro Stock division.
External links