Missouri Mish Mash
Encyclopedia
Missouri Mish Mash is the third story arc
Story arc
A story arc is an extended or continuing storyline in episodic storytelling media such as television, comic books, comic strips, boardgames, video games, and in some cases, films. On a television program, for example, the story would unfold over many episodes. In television, the use of the story...

 from the third season of Rocky and Bullwinkle (originally broadcast as The Bullwinkle Show). It was broadcast on NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

 during the 1961-1962 television season.

Rocky and Bullwinkle journey to Peaceful Valley, Missouri, for a moose convention, but soon find themselves in the middle of a feud between the Hatfuls and the Floys. Meanwhile, Fearless Leader accompanies Boris in search of a powerful hat called the Kirwood Derby, which, when worn, made the bearer the most intelligent being that ever lived, but it had to be found by the stupidest creature alive, so Bullwinkle is used to track it down. Rocky plans to give it to the government, Fearless Leader wishes to use it to take over the world, and Boris wants it so that he can usurp Fearless Leader. However, the Moon Men Gidney and Cloyd explain that the Kirwood Derby really belongs on the Moon, as it is the "crown" of their otherwise addle-headed prince. Fearless Leader and Boris are both foiled, and the Moon Men return the Derby to its rightful owner.

This episode is notorious for nearly provoking a lawsuit. Durward Kirby
Durward Kirby
Homer Durward Kirby , known professionally as Durward Kirby , was an American television host and announcer...

, Garry Moore
Garry Moore
Garry Moore was an American entertainer, game show host and comedian best known for his work in television...

's dumb-but-affable sidekick (who had, during a Polaroid
Polaroid Corporation
Polaroid Corporation is an American-based international consumer electronics and eyewear company, originally founded in 1937 by Edwin H. Land. It is most famous for its instant film cameras, which reached the market in 1948, and continued to be the company's flagship product line until the February...

 commercial, ripped the entire roll of film out of the camera), was not happy about a spoonerized
Spoonerism
A spoonerism is an error in speech or deliberate play on words in which corresponding consonants, vowels, or morphemes are switched . It is named after the Reverend William Archibald Spooner , Warden of New College, Oxford, who was notoriously prone to this tendency...

 version of his name applied to a hat that made its wearer supremely intelligent. When Kirby's lawyer called Jay Ward
Jay Ward
J Troplong "Jay" Ward was an American creator and producer of animated television cartoons. He produced animated series based on such characters as Crusader Rabbit, Rocky & Bullwinkle, Dudley Do-Right, Peabody and Sherman, Hoppity Hooper, George of the Jungle, Tom Slick, and Super Chicken...

and threatened to sue, Ward's response was "Great! We'll pay you to sue us!". The suit was dropped.

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