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A mission statement is a brief statement of the purpose of a company
Company

Generally, a company is a form of business organization. The precise definition varies.In the United States, a company is a corporation—or, less commonly, an association, partnership, or union—that carries on an industrial enterprise." Generally, a company may be a "corporation, partnership, association, joint-stock company, Inv...
, organization
Organization

An organization is a social arrangement which pursues collective goals, which controls its own performance, and which has a boundary separating it from its environment....
. It is ideally used to guide the actions of the organization.

Process In developing a mission statement:

mission statement can be used to resolve differences between business stakeholders.






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A mission statement is a brief statement of the purpose of a company
Company

Generally, a company is a form of business organization. The precise definition varies.In the United States, a company is a corporation—or, less commonly, an association, partnership, or union—that carries on an industrial enterprise." Generally, a company may be a "corporation, partnership, association, joint-stock company, Inv...
, organization
Organization

An organization is a social arrangement which pursues collective goals, which controls its own performance, and which has a boundary separating it from its environment....
. It is ideally used to guide the actions of the organization.

Content


Mission statements often contain the following:

  • Purpose of the organization
  • The organization's primary stakeholders: clients, stockholders, etc.
  • Responsibilities of the organization towards these stockholders
  • Products and services offered


Generally shorter mission statements are more effective than longer ones.

Process

In developing a mission statement:
  • Encourage input as feasible from employees, volunteers, and other stakeholders
  • Publicize it broadly


Stakeholder conflict resolution

The mission statement can be used to resolve differences between business stakeholders. Stakeholders include: employees including managers and executives, stockholders, board of directors, customers, suppliers, distributors, creditors, governments (local, state, federal, etc.), unions, competitors, NGO's
Non-governmental organization

Non-governmental organization is a term that has become widely accepted for referring to a legally constituted, non-business organization created by natural or legal persons with no participation or representation of any government....
, and the general public. Stakeholders affect and are affected by the organization's strategies. According to Vern McGinis, a mission should:
Define what the company is
Define what the company aspires to be
Limited to exclude some ventures
Broad enough to allow for creative growth
Distinguish the company from all others
Serve as framework to evaluate current activities
Stated clearly so that it is understood by all


Wording

Some mission statements are complex, long, and very broad, for example:

In contrast, some mission statements are simple and direct, for example:

See also


  • strategic planning
    Strategic planning

    Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people....
    • section on mission statements and vision statements
      Strategic planning

      Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people....
  • statement of faith
    Statement of faith

    A statement of faith is a statement of the core beliefs of a religious group.A typical statement of faith is said to be a non-comprehensive summary of the core beliefs of a particular faith within a tradition ....