Mission Foods
Encyclopedia
Mission Foods, a subsidiary of Gruma Corporation
, is an American
manufacturer of tortilla
s and tortilla-related products based in Irving, Texas
.
in California
in 1977 as a brand name to sell Maseca tortillas in the American marketplace. A tortilla manufacturing plant was opened in Dallas in 1982. Mission Foods currently has 19 plants in America and more worldwide.
s whose mission it is to guide school
s, community organizations, and businesses in creating solutions for kids and families to enjoy healthy eating
and physical activity as part of a healthy lifestyle.
On the 16th of January 2009, Australian media reported Mission Foods had agreed on a sponsorship deal with Australian Rules Football club the Western Bulldogs
. The deal is worth $4.5 million over 3 years.
Mission sponsored a tortilla factory attraction between 2001 and 2011 in the then-named Disney's California Adventure
theme park. The factory demonstrated tortilla production on a miniaturized, low-speed automated production line, provided samples of tortillas, and demonstrated recipes to park guests.
options ranging from the traditional corn and flour tortillas to whole wheat and flavored varieties. Most of Mission Foods products are classified as Kosher. Mission also sells many types of tortilla chips
women filed a religious discrimination
complaint with the EEOC over Mission Food's uniform policy. The women, who asserted that the uniform were immodest by religious standards, were, according to a statement, "relieved of their responsibilities for the time being, and may ultimately lose their jobs if they don’t wear uniforms."
Gruma
Gruma is the largest manufacturer of corn flour and tortillas in the world. Its brand names include Mission , Maseca, and Guerrero. Founded in 1949 as "Molinos Azteca, S.A.", the company is now based in Monterrey, Mexico and has subsidiaries in the United States, China, England, Central America,...
, is an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
manufacturer of tortilla
Tortilla
In Mexico and Central America, a tortilla is a type of thin, unleavened flat bread, made from finely ground maize...
s and tortilla-related products based in Irving, Texas
Irving, Texas
Irving is a city located in the U.S. state of Texas within Dallas County. According to the 2010 U.S. Census, the city population was 216,290. Irving is within the Dallas–Plano–Irving metropolitan division of the Dallas–Fort Worth–Arlington metropolitan area, designated...
.
History
Mission Foods was originally founded as a subsidiary of Grupo Maseca (now Gruma)Gruma
Gruma is the largest manufacturer of corn flour and tortillas in the world. Its brand names include Mission , Maseca, and Guerrero. Founded in 1949 as "Molinos Azteca, S.A.", the company is now based in Monterrey, Mexico and has subsidiaries in the United States, China, England, Central America,...
in California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
in 1977 as a brand name to sell Maseca tortillas in the American marketplace. A tortilla manufacturing plant was opened in Dallas in 1982. Mission Foods currently has 19 plants in America and more worldwide.
Sponsorships
The Mission brand is a sponsor of Healthy Kids Challenge (HKC) , a non-profit organization led by registered, licensed dietitianDietitian
Dietitians supervise the preparation and service of food, develop modified diets, participate in research, and educate individuals and groups on good nutritional habits. The goals of dietitians are to provide medical nutritional intervention, and to obtain, safely prepare, serve and advise on...
s whose mission it is to guide school
School
A school is an institution designed for the teaching of students under the direction of teachers. Most countries have systems of formal education, which is commonly compulsory. In these systems, students progress through a series of schools...
s, community organizations, and businesses in creating solutions for kids and families to enjoy healthy eating
Healthy diet
A healthy diet is one that helps maintain or improve general health. It is important for lowering many chronic health risks, such as obesity, heart disease, diabetes, hypertension and cancer. A healthy diet involves consuming appropriate amounts of all essential nutrients and an adequate amount of...
and physical activity as part of a healthy lifestyle.
On the 16th of January 2009, Australian media reported Mission Foods had agreed on a sponsorship deal with Australian Rules Football club the Western Bulldogs
Western Bulldogs
The Western Bulldogs are an Australian rules football club which plays in the Australian Football League . The club is based at the Whitten Oval in West Footscray, an inner-western suburb of Melbourne...
. The deal is worth $4.5 million over 3 years.
Mission sponsored a tortilla factory attraction between 2001 and 2011 in the then-named Disney's California Adventure
Disney's California Adventure
Disney California Adventure, or simply California Adventure, is a theme park in Anaheim, California, adjacent to Disneyland Park and part of the larger Disneyland Resort. It opened on February 8, 2001 as Disney's California Adventure Park. The park is owned and operated by the Walt Disney Parks and...
theme park. The factory demonstrated tortilla production on a miniaturized, low-speed automated production line, provided samples of tortillas, and demonstrated recipes to park guests.
Product Lines
Mission Foods has a wide range of tortillaTortilla
In Mexico and Central America, a tortilla is a type of thin, unleavened flat bread, made from finely ground maize...
options ranging from the traditional corn and flour tortillas to whole wheat and flavored varieties. Most of Mission Foods products are classified as Kosher. Mission also sells many types of tortilla chips
Lawsuit
Six SomalianSomali American
Somali Americans are American citizens and residents born in, or with ancestors from Somalia.The first Somalis to arrive in the United States were sailors who came in the 1920s and settled in New York. In the late 1970s, more Somali immigrants followed suit...
women filed a religious discrimination
Religious discrimination
Religious discrimination is valuing or treating a person or group differently because of what they do or do not believe.A concept like that of 'religious discrimination' is necessary to take into account ambiguities of the term religious persecution. The infamous cases in which people have been...
complaint with the EEOC over Mission Food's uniform policy. The women, who asserted that the uniform were immodest by religious standards, were, according to a statement, "relieved of their responsibilities for the time being, and may ultimately lose their jobs if they don’t wear uniforms."