Media, Entertainment and Arts Alliance
Encyclopedia
The Media, Entertainment & Arts Alliance (The Alliance) is the Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

n trade union
Trade union
A trade union, trades union or labor union is an organization of workers that have banded together to achieve common goals such as better working conditions. The trade union, through its leadership, bargains with the employer on behalf of union members and negotiates labour contracts with...

 and professional organisation which covers the media, entertainment, sports and arts industries. Its 24,000 members include people working in TV, radio, theatre & film, cinemas, entertainment venues, recreation grounds, journalists, actors, dancers, sportspeople, cartoonists, photographers, orchestral & opera performers as well as people working in public relations, advertising, book publishing & website production; in fact everyone who works in the industries that inform or entertain Australians.

The Alliance was created in 1992 through the merging of the unions covering actors, journalists and entertainment industry employees:
  • Actors Equity (AE)
  • The Australian Journalists Association (AJA)
  • The Australian Theatrical & Amusement Employees Association (ATAEA)


Since amalgamation, the Symphony Orchestra Musicians Association (SOMA) & the NSW Artworkers Union have joined the Alliance, a Professional Sports Branch has been created & the Screen Technicians Association of Australia (STAA) reconstituted itself under the Alliance banner. In recent years the Equity section added a New Zealand branch to the Alliance.

The Alliance is affiliated with the Australian Council of Trade Unions, ACTU, the International Federation of Actors and the International Federation of Journalists
International Federation of Journalists
International Federation of Journalists, IFJ, is a global union federation of journalists' trade unions—the largest in the world. The organization aims to protect and strengthen the rights and freedoms of journalists...

, is a member of the Copyright Council, and is represented on all major training delivery bodies catering for its members. It is affiliated with the Australian Council of Trade Unions
Australian Council of Trade Unions
The Australian Council of Trade Unions is the largest peak body representing workers in Australia. It is a national trade union centre of 46 affiliated unions.-History:The ACTU was formed in 1927 as the "Australian Council of Trade Unions"...

 (ACTU) and State Labor Councils on behalf of its actors and other entertainment industry sections (excluding journalists) and in some states some sections are affiliated with the Australian Labor Party
Australian Labor Party
The Australian Labor Party is an Australian political party. It has been the governing party of the Commonwealth of Australia since the 2007 federal election. Julia Gillard is the party's federal parliamentary leader and Prime Minister of Australia...

.

The Alliance is also a member of the International Freedom of Expression Exchange
International Freedom of Expression Exchange
The International Freedom of Expression eXchange , founded in 1992, is a global network of around 90 non-governmental organisations that promotes and defends the right to freedom of expression....

, a global network of more than 70 non-governmental organisations that monitors press freedom and free expression violations worldwide.

The current federal secretary is Mr Christopher Warren, who has also been the President of the International Federation of Journalists. Mr Mark Ryan and Mr Simon Whipp are joint assistant federal secretaries.

Awards

The Alliance is trustee of the Walkley Award for Excellence in Journalism annually divided into individual categories. There are awards for the best entrant in each category, as well as the winner of the "Press photographer of the year", "Journalism Leadership Award" and the "Gold Walkley".

A foundation for performer members, the Equity Foundation was established to run professional development programs and a new series of Equity Awards for "Lifetime Achievement" and "Ensemble Casts".

MEAA and The Hobbit production in New Zealand

In September 2010, Sir Peter Jackson
Peter Jackson
Sir Peter Robert Jackson, KNZM is a New Zealand film director, producer, actor, and screenwriter, known for his The Lord of the Rings film trilogy , adapted from the novel by J. R. R...

 claimed the Australian-based MEAA demanded that the New Zealand-based The Hobbit production company (Warner Bros.
Warner Bros.
Warner Bros. Entertainment, Inc., also known as Warner Bros. Pictures or simply Warner Bros. , is an American producer of film and television entertainment.One of the major film studios, it is a subsidiary of Time Warner, with its headquarters in Burbank,...

 owned, 3 foot 7 Limited) enter into negotiations for a Union negotiated agreement covering all performers on the film, even though New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

 law prohibits engaging in collective bargaining with any labour organisation representing independent contractors, such as film actors. Sir Peter Jackson
Peter Jackson
Sir Peter Robert Jackson, KNZM is a New Zealand film director, producer, actor, and screenwriter, known for his The Lord of the Rings film trilogy , adapted from the novel by J. R. R...

 refused and stated it would be unlawful under New Zealand's Commerce Act
Commerce Act 1986
The Commerce Act 1986 is a statute of New Zealand. It prohibits conduct that restricts competition and purchase of shares or assets where that would lessen competition in a market....

 to engage with an Australian Union on these matters.
The MEAA called for a worldwide boycott of the film due to his refusal to enter into an illegal union-negotiated agreement with the actors. New Zealand's Arts, Culture and Heritage Minister Chris Finlayson confirmed that the Crown Law Office had advised that movie producers were prevented by the Commerce Act from entering into a union-negotiated agreement with independent contractors. He also said the MEAA needed to note that New Zealand employment law was different to Australia.
The New Zealand Actor's Equity, who operate as an autonomous part of the MEAA, have since acknowledged the Commerce Act prevents a union-negotiated agreement with performers who are independent contractors.

During a key period of the dispute, MEAA/Actors' Equity had no legal status in New Zealand as it had been struck off the Register of Incorporated Societies for failing to meet its statutory and legal requirements.

On 20 October, up to 1500 film technicians marched from Weta's Miramar studios into central Wellington to picket an Actors' Equity meeting being held at St John's Hall. The technicians had tonight intended to protest outside a planned meeting by the Actors' Equity union, which was to discuss "new industry standards" as it seeks a collective agreement for actors. The actors cancelled the meeting, aborting the protest. Actor and filmmaker Luke Hawker says "A lot of actors are feeling misrepresented by a union that is putting our industry in jeopardy."

It was widely reported that the production of The Hobbit will be relocated away from New Zealand due to the actions of the Australian-based MEAA and the New Zealand Actor's Equity. Delays to shooting as the result of industrial action had already cost the studio millions of dollars. SPADA (The Screen Production and Development Association of New Zealand) chief Penelope Borland said "The boycott will be totally responsible if it goes offshore." It is a case ... of the union not understanding this was real that it could have gone offshore." These fears were found to be unfounded and the production commenced in New Zealand during March 2011.

On 26 October Simon Whipp appeared on the New Zealand current affairs TV show Campbell Live
Campbell Live
Campbell Live is a half-hour long New Zealand current affairs programme weeknights at 7.00pm, on TV3 and is hosted by New Zealand television personality, John Campbell...

and said "If we have known that production wouldn't meet with us we would not have gone down this track. But how would we have known that the production company would not agree to meet?" Whipp was also quoted as saying that he would feel no guilt if the Hobbit ended up being made elsewhere. Viewer polls on both TVNZ and TV3 revealed that 90% of the New Zealanders who responded believed that the entire situation was the fault of the union.

Official Information Act documents released in December 2010 show that Sir Peter Jackson told the Government he did not believe an international actors' boycott would force The Hobbit overseas, emails show. The message, sent to the office of Economic Development Minister Gerry Brownlee on 18 October, is in stark contrast to comments the film-maker made earlier in the month.

External links

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