McMillan integrated marketing
Encyclopedia
McMillan is a full-service marketing agency headquartered in Ottawa, Canada, with a client service center in San Francisco. McMillan specializes in planning and executing integrated product and service branding campaigns across a variety of media, including online, broadcast, and print.
. Founded in 1996 by Gordon McMillan, this creative agency has grown to service accounts throughout North America
. Within six months of opening, McMillan landed accounts with Microsoft
and Cognos
. The following year, the agency added several clients in the high-tech industry, including Oracle University, PeopleSoft
, and Nortel Networks. D&B (Dun & Bradstreet)
, the global leader in business information solutions, selected McMillan as a preferred marketing vendor in 2003 and McMillan has since become D&B's lead agency. McMillan was named agency of record for Forest Products Association of Canada in 2004 and for Bridgewater Systems in 2005. McMillan also was named agency of record for Sophos PLC
, a U.K.-based company specializing in email, web, and computer threat protection. The agency also started relationships with Getty Images
and American Greetings
. In June 2006, McMillan marked its 10th anniversary. In 2007, McMillan deepened its relationship with Canada Post
, becoming the crown corporation's primary source for interactive and web services, as well as becoming a principle marketing partner for the Canadian Medical Association (CMA). In late 2007, McMillan closed its Vancouver office, which had been operating for 5 years, servicing mainly smaller, Vancouver-based accounts. A renewed focus on growing its Ottawa business has led to account wins with CA (formerly Computer Associates) and Intuit, as well as year-over-year growth of 25% in 2008.
The project was art directed and designed by Lisa Rickenbacher R.G.D., under the creative direction of Jake Volt. The annual focuses on changing markets and ongoing sustainability for Canada's forests as well as the forest products industry.
Company profile
McMillan is Ottawa's largest marketing agency according to the Ottawa Business JournalOttawa Business Journal
The Ottawa Business Journal is a regional business publication serving Canada's National Capital Region. Founded in 1995, it is owned by Great River Mediaand published on a biweekly basis with a circulation of 20,000 copies. Over its first decade, the Ottawa Business Journal has been recognized as...
. Founded in 1996 by Gordon McMillan, this creative agency has grown to service accounts throughout North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
. Within six months of opening, McMillan landed accounts with Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
and Cognos
Cognos
Cognos was an Ottawa, Ontario-based company making business intelligence and performance management software. Founded in 1969, at its peak Cognos employed almost 3,500 people and served more than 23,000 customers in over 135 countries.Originally Quasar Systems Limited, it adopted the Cognos...
. The following year, the agency added several clients in the high-tech industry, including Oracle University, PeopleSoft
PeopleSoft
PeopleSoft, Inc. was a company that provided Human Resource Management Systems , Financial Management Solutions , Supply Chain and customer relationship management software, as well as software solutions for manufacturing, enterprise performance management, and student administration to large...
, and Nortel Networks. D&B (Dun & Bradstreet)
Dun & Bradstreet
Dun & Bradstreet is a Fortune 500 public company headquartered in Short Hills, New Jersey, USA that provides information on businesses and corporations for use in credit decisions, B2B marketing and supply chain management...
, the global leader in business information solutions, selected McMillan as a preferred marketing vendor in 2003 and McMillan has since become D&B's lead agency. McMillan was named agency of record for Forest Products Association of Canada in 2004 and for Bridgewater Systems in 2005. McMillan also was named agency of record for Sophos PLC
Sophos
Sophos is a developer and vendor of security software and hardware, including anti-virus, anti-spyware, anti-spam, network access control, encryption software and data loss prevention for desktops, servers, email systems and other network gateways....
, a U.K.-based company specializing in email, web, and computer threat protection. The agency also started relationships with Getty Images
Getty Images
Getty Images, Inc. is a stock photo agency, based in Seattle, Washington, USA. It is a supplier of stock images for business and consumers with an archive of 80 million still images and illustrations and more than 50,000 hours of stock film footage...
and American Greetings
American Greetings
American Greetings Corporation, Inc. is the world's largest publicly-traded greeting card company. It is based in Brooklyn, Ohio and sells paper greeting cards, electronic greeting cards, party products , and electronic expressive content...
. In June 2006, McMillan marked its 10th anniversary. In 2007, McMillan deepened its relationship with Canada Post
Canada Post
Canada Post Corporation, known more simply as Canada Post , is the Canadian crown corporation which functions as the country's primary postal operator...
, becoming the crown corporation's primary source for interactive and web services, as well as becoming a principle marketing partner for the Canadian Medical Association (CMA). In late 2007, McMillan closed its Vancouver office, which had been operating for 5 years, servicing mainly smaller, Vancouver-based accounts. A renewed focus on growing its Ottawa business has led to account wins with CA (formerly Computer Associates) and Intuit, as well as year-over-year growth of 25% in 2008.
Industry awards
As reported on the Registered Graphic Designers of Ontario website, McMillan's 2006 Annual Report for the Forest Products Association of Canada (FPAC) was honoured in both the 2007 Applied Arts and Communication Arts annuals.The project was art directed and designed by Lisa Rickenbacher R.G.D., under the creative direction of Jake Volt. The annual focuses on changing markets and ongoing sustainability for Canada's forests as well as the forest products industry.