Maypo
Encyclopedia
Maypo is a brand of maple-flavored oatmeal
Oatmeal
Oatmeal is ground oat groats , or a porridge made from oats . Oatmeal can also be ground oat, steel-cut oats, crushed oats, or rolled oats....

. It was developed by the Maltex Corporation in Burlington, Vermont
Burlington, Vermont
Burlington is the largest city in the U.S. state of Vermont and the shire town of Chittenden County. Burlington lies south of the U.S.-Canadian border and some south of Montreal....

, in 1953. It was famous for its television commercials with the catchphrase, "I want my Maypo!" by Marky Maypo in 1956 by the Fletcher, Richards, Calkins & Holden Advertising Agency with the animation created by John Hubley
John Hubley
John Hubley was an American animation director, art director, producer and writer of traditional animation films known for both his formal experimentation and for his emotional realism which stemmed from his tendency to cast his own children as voice actors in his films.- Biography :Hubley was...

.

Maypo's television ads sometimes featured athletes—including Mickey Mantle
Mickey Mantle
Mickey Charles Mantle was an American professional baseball player. Mantle is regarded by many to be the greatest switch hitter of all time, and one of the greatest players in baseball history. Mantle was inducted into the National Baseball Hall of Fame in 1974.Mantle was noted for his hitting...

, Wilt Chamberlain
Wilt Chamberlain
Wilton Norman "Wilt" Chamberlain was an American professional NBA basketball player for the Philadelphia/San Francisco Warriors, the Philadelphia 76ers and the Los Angeles Lakers; he also played for the Harlem Globetrotters prior to playing in the NBA...

 and Johnny Unitas
Johnny Unitas
John Constantine Unitas , known as Johnny Unitas or "Johnny U", and nicknamed "The Golden Arm", was a professional American football player in the 1950s through the 1970s, spending the majority of his career with the Baltimore Colts. He was a record-setting quarterback, and the National Football...

—crying "I want my Maypo!"

External links

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