Maxwell Maltz
Encyclopedia
Maxwell Maltz was an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 cosmetic surgeon and author of Psycho-Cybernetics
Psycho-Cybernetics
Psycho-Cybernetics is a classic self-help book, written by Maxwell Maltz in 1960 and published by the non-profit Psycho-Cybernetics Foundation. Motivational and self-help experts in personal development, including Zig Ziglar, Tony Robbins, Brian Tracy have based their techniques on Maxwell Maltz...

(1960), which was a system of ideas that he claimed could improve one's self-image. In turn, the person would lead a more successful and fulfilling life. He wrote several books, among which Psycho-Cybernetics was a long-time bestseller — influencing many subsequent self-help
Self-help
Self-help, or self-improvement, is a self-guided improvement—economically, intellectually, or emotionally—often with a substantial psychological basis. There are many different self-help movements and each has its own focus, techniques, associated beliefs, proponents and in some cases, leaders...

 teachers. His orientation towards a system of ideas that would provide self help is considered the forerunner of the now popular self help books.

In 1923, Maltz graduated with a doctorate in medicine
Doctor of Medicine
Doctor of Medicine is a doctoral degree for physicians. The degree is granted by medical schools...

 from the Columbia University College of Physicians and Surgeons
Columbia University College of Physicians and Surgeons
Columbia University College of Physicians and Surgeons, often known as P&S, is a graduate school of Columbia University that is located on the health sciences campus in the Washington Heights neighborhood of Manhattan...

.

In 1960, Psycho-Cybernetics: A New Way to Get More Living out of Life
Psycho-Cybernetics
Psycho-Cybernetics is a classic self-help book, written by Maxwell Maltz in 1960 and published by the non-profit Psycho-Cybernetics Foundation. Motivational and self-help experts in personal development, including Zig Ziglar, Tony Robbins, Brian Tracy have based their techniques on Maxwell Maltz...

was first published by Prentice-Hall and appeared in a pocket book edition by 1969. The book introduced Maltz's views where a person must have an accurate and positive view of his or her self before setting goals; otherwise he or she will get stuck in a continuing pattern of limiting beliefs. His ideas focus on visualizing one's goals and he believes that self-image is the cornerstone of all the changes that take place in a person. According to Maltz, if one's self-image is unhealthy or faulty — all of his or her efforts will end in failure.

Maltz also wrote fiction, including a play called Unseen Scar (1946) and a novel, The Time is Now (1975). His autobiography, Doctor Pygmalion: The Autobiography of a Plastic Surgeon (1953), was popular and influential, being discussed in many subsequent books on body and identity. It was re-titled Doctor Psycho-Cybernetics after his self-help work was published.

Although the book Psycho-Cybernetics
Psycho-Cybernetics
Psycho-Cybernetics is a classic self-help book, written by Maxwell Maltz in 1960 and published by the non-profit Psycho-Cybernetics Foundation. Motivational and self-help experts in personal development, including Zig Ziglar, Tony Robbins, Brian Tracy have based their techniques on Maxwell Maltz...

was first published in 1960, as of 2008 the book is one of 50 recommended in the book 50 Self-Help Classics.
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