Masala TV is the first dedicated 24-hours food television channel in the world in the language of Urdu

Urdu

Urdu is a register of the Hindustani language that is identified with Muslims in South Asia. It belongs to the Indo-European family. Urdu is the national language and lingua franca of Pakistan. It is also widely spoken in some regions of India, where it is one of the 22 scheduled languages and an...

. Masala TV was launched on 22 November 2006 in Pakistan

Pakistan

Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...

. Just after few days of its launching, Masala became a household name that was recognized all across the country and helped set the dinner tables in almost all homes during the Holy month of fasting

Ramadan

Ramadan is the ninth month of the Islamic calendar, which lasts 29 or 30 days. It is the Islamic month of fasting, in which participating Muslims refrain from eating, drinking, smoking and sex during daylight hours and is intended to teach Muslims about patience, spirituality, humility and...

. Masala TV is part of the Eye Television Network which also includes the popular entertainment channel Hum TV

Hum TV

Hum TV is a 24-hour Pakistani entertainment TV channel based in Karachi. It is the first brand of Eye Television Network Limited, Pakistan. Hum TV began its transmission on January 17, 2005.-Serials:* Manay Na Ye Dil * Akhri Barish...

. Masala Tv is available in USA on Dish Network.

Popular Shows

Some of the popular cooking shows on Masala TV are Chef Zakir Live, Live@9, and 'Tarka 'Weekend Masalas

External links

• Official Website
• Masala TV Recipes