Macon Phillips is the
White HouseThe White House is the official residence and principal workplace of the president of the United States. Located at 1600 Pennsylvania Avenue NW in Washington, D.C., the house was designed by Irish-born James Hoban, and built between 1792 and 1800 of white-painted Aquia sandstone in the Neoclassical...
Director of
New MediaNew media is a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community...
with oversight responsibility for
Whitehouse.govWhitehouse.gov is the official website of the White House and is owned by the United States government. Launched in October 1994, it contains general American history information, as well as current news pertaining to the President, press briefings, proclamations, executive orders, and any speeches...
. Phillips' efforts at Whitehouse.gov will be closely coordinated with internet operations at the
Democratic National CommitteeThe Democratic National Committee is the principal organization governing the United States Democratic Party on a day to day basis. While it is responsible for overseeing the process of writing a platform every four years, the DNC's central focus is on campaign and political activity in support...
, which has responsibility for administration of the BarackObama.com domain and website. At precisely 12:00 p.m.ET during the
Inauguration of Barack ObamaThe inauguration of Barack Obama as the 44th President of the United States took place on Tuesday, January 20, 2009. The inauguration, which set a record attendance for any event held in Washington, D.C., marked the commencement of the four-year term of Barack Obama as President and Joe...
, Phillips oversaw the conversion of
Whitehouse.govWhitehouse.gov is the official website of the White House and is owned by the United States government. Launched in October 1994, it contains general American history information, as well as current news pertaining to the President, press briefings, proclamations, executive orders, and any speeches...
, the official website of the President of the United States. At 12:01 p.m., he posted the site's first
blogA blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...
entry, titled:
Change has come to WhiteHouse.gov.
Early life and education
Phillips is a 1996 graduate of the
Randolph SchoolRandolph School is an American independent private kindergarten-through-12th-grade college preparatory school chartered in 1959 in Huntsville, Madison County, Alabama. It started in an antebellum home on Randolph Street with just a few elementary classes...
in
Huntsville, AlabamaHuntsville is a city located primarily in Madison County in the central part of the far northern region of the U.S. state of Alabama. Huntsville is the county seat of Madison County. The city extends west into neighboring Limestone County. Huntsville's population was 180,105 as of the 2010 Census....
and a
sociologySociology is the study of society. It is a social science—a term with which it is sometimes synonymous—which uses various methods of empirical investigation and critical analysis to develop a body of knowledge about human social activity...
graduate of
Duke UniversityDuke University is a private research university located in Durham, North Carolina, United States. Founded by Methodists and Quakers in the present day town of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco industrialist James B...
.
Political career
Phillips is a former director of strategy and communications for
Washington, D.C.Washington, D.C., formally the District of Columbia and commonly referred to as Washington, "the District", or simply D.C., is the capital of the United States. On July 16, 1790, the United States Congress approved the creation of a permanent national capital as permitted by the U.S. Constitution....
-based
Blue State DigitalBlue State Digital is a Washington, D.C.-based Internet strategy and technology firm. The company was founded in early 2004 by four former staffers of Howard Dean's 2004 presidential campaign: Clay A. Johnson, Jascha Franklin-Hodge, Joe Rospars, and Ben Self...
, a private web design firm that eventually became closely tied to the
2008 Barack Obama presidential campaignBarack Obama, then junior United States Senator from Illinois, announced his candidacy for the presidency of the United States in Springfield, Illinois, on February 10, 2007. On August 27, 2008, he was declared nominee of the Democratic Party for the 2008 presidential election...
for whom he worked for as an
internetThe Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
strategist. Phillips had previously worked for
DemocraticThe Democratic Party is one of two major contemporary political parties in the United States, along with the Republican Party. The party's socially liberal and progressive platform is largely considered center-left in the U.S. political spectrum. The party has the lengthiest record of continuous...
Florida State SenatorThe Florida Senate is the upper house of the Florida Legislature, the state legislature of the U.S. state of Florida. The Senate is composed of 40 members representing an equal number of districts, with each district having an average population of 470,032....
Rod SmithRod Smith is an American politician from the U.S. state of Florida. A Democrat, Smith was a member of the Florida Senate from Gainesville from 2001 until 2006. Smith ran for the Democratic nomination for Governor of Florida in the 2006 election but lost to Congressman Jim Davis...
as a senior strategist during the
2006 Florida gubernatorial electionThe 2006 Florida gubernatorial election took place on November 7, 2006. Governor Jeb Bush was term-limited, and could not run for re-election. Republican Charlie Crist, the state's Attorney General, won the election for Governor of Florida.-Democrats:...
. He had also worked for
Ted KennedyEdward Moore "Ted" Kennedy was a United States Senator from Massachusetts and a member of the Democratic Party. Serving almost 47 years, he was the second most senior member of the Senate when he died and is the fourth-longest-serving senator in United States history...
.
Phillips was the Director of New Media for the
Presidential transition of Barack ObamaThe presidential transition of Barack Obama began when he won the United States presidential election on November 4, 2008, and became the President-Elect. He was formally elected by the Electoral College on December 15, 2008...
and had oversight responsibility for Change.gov. In fact, he turned the website on the morning after the
2008 Barack Obama election victory speechFollowing his victory in the United States presidential election, 2008, President-elect Barack Obama gave his victory speech at Grant Park in his home city of Chicago, Illinois, on November 5, 2008, before an estimated crowd of 240,000...
. Prior to that he was involved in BarackObama.com and directed the technological initiative to announce the selection of
Joe BidenJoseph Robinette "Joe" Biden, Jr. is the 47th and current Vice President of the United States, serving under President Barack Obama...
as the
DemocraticThe Democratic Party is one of two major contemporary political parties in the United States, along with the Republican Party. The party's socially liberal and progressive platform is largely considered center-left in the U.S. political spectrum. The party has the lengthiest record of continuous...
nominee to be
Vice President of the United StatesThe Vice President of the United States is the holder of a public office created by the United States Constitution. The Vice President, together with the President of the United States, is indirectly elected by the people, through the Electoral College, to a four-year term...
. Philips' new media efforts during the
2008 United States presidential electionThe United States presidential election of 2008 was the 56th quadrennial presidential election. It was held on November 4, 2008. Democrat Barack Obama, then the junior United States Senator from Illinois, defeated Republican John McCain, the senior U.S. Senator from Arizona. Obama received 365...
helped raise vast sums of money for the Obama presidential campaign, while his
text messagingText messaging, or texting, refers to the exchange of brief written text messages between fixed-line phone or mobile phone and fixed or portable devices over a network...
, online videos and social networking skills led the campaign in many organizational and informational ways. Blue State Digital created and managed Obama’s campaign site, which brought in a million
FacebookFacebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
friends and about $500 million.
In early August 2009, Phillips was publicly criticized for asking members of the public—via a blogpost at whitehouse.gov—to forward "fishy" emails regarding healthcare reform, raising privacy concerns in the process. On August 17, 2009, the White House closed down flag@whitehouse.gov, the e-mail address created to receive those reports.
External links