MTV Networks International
Encyclopedia
MTV Networks International (MTVN International) is a division of MTV Networks
, a subsidiary of Viacom
. MTV Networks International includes the management and branding of 68 MTV channels around the world and other brands associated with MTV
such as Nickelodeon
, Comedy Central
VH1
, TMF
, VIVA and Game One
. The division also handles the international distribution of many MTV Networks programs.
MTV Networks International is primarily based in New York
, London
and Warsaw
. MTV Networks International also hosts local offices throughout the world represented by MTV Networks Europe
, MTV Networks Asia, MTV Networks Africa
and MTV Networks Latin America
. The first channel operated by MTV Networks International was MTV Europe which was launched by MTV Networks Europe on August 1, 1987 followed by MTV Brazil in 1990 and further expansion with MTV in Asia and Africa throughout the 1990s and 2000s.
It has been confirmed that MTV Networks International will be rebranded to Viacom International Media Networks (VIMN)
over a phased period until October 2011.
* MTV Networks Germany
* MTV Networks Asia
*MTV Networks North
*MTV Networks South
As of July 1, 2009 all MTV channels globally share the same on-air branding such as a standard logo, idents and promos (except MTV US, MTV Canada and MTV Brazil). This is part of MTV Networks International's global branding initiative. The on-air branding titled Pop X1000 reflects the changing nature of popular culture with MTV at the heart of these rapid changes. The branding was designed by MTV's design department World Design Studio in Milan
, with additional designs being added by other global departments throughout the year. The branding has been overseen by Universal Everything. This branding has been adopted by MTV Networks Europe, MTV Networks Asia, MTV Networks Africa and MTV Networks Latin America.
MTV Networks
MTV Networks is a division of media conglomerate Viacom that oversees the operations of many television channels and Internet brands, including the original MTV channel in the United States...
, a subsidiary of Viacom
Viacom
Viacom Inc. , short for "Video & Audio Communications", is an American media conglomerate with interests primarily in, but not limited to, cinema and cable television...
. MTV Networks International includes the management and branding of 68 MTV channels around the world and other brands associated with MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
such as Nickelodeon
Nickelodeon (TV channel)
Nickelodeon, often simply called Nick and originally named Pinwheel, is an American children's channel owned by MTV Networks, a subsidiary of Viacom International. The channel is primarily aimed at children ages 7–17, with the exception of their weekday morning program block aimed at preschoolers...
, Comedy Central
Comedy Central
Comedy Central is an American cable television and satellite television channel that carries comedy programming, both original and syndicated....
VH1
VH1 Europe
VH1 Europe, also known as VH1 European, is a music television channel from MTV Networks Europe, based on the American Channel of the same name. This version of VH1 is very different from its American counterpart, since it has never ceased to be a proper music channel, playing a wide variety of...
, TMF
The Music Factory
The Music Factory is a pop music television channel that operates in Belgium .TMF previously operated channels in the Netherlands , the UK with TMF UK and Australia with . The brand is owned by MTV Networks International...
, VIVA and Game One
Game One
Game One is a French television channel owned by MTV Networks Europe.The channel has shown several Japanese anime on a regular basis, such as Fairy Tail, Naruto, Naruto Shippuden, Dragon Ball, Dragon Ball Z, Dragon Ball Z Kai and Eyeshield 21.-External links:*...
. The division also handles the international distribution of many MTV Networks programs.
MTV Networks International is primarily based in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
, London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
and Warsaw
Warsaw
Warsaw is the capital and largest city of Poland. It is located on the Vistula River, roughly from the Baltic Sea and from the Carpathian Mountains. Its population in 2010 was estimated at 1,716,855 residents with a greater metropolitan area of 2,631,902 residents, making Warsaw the 10th most...
. MTV Networks International also hosts local offices throughout the world represented by MTV Networks Europe
MTV Networks Europe
MTV Networks Europe is a division of Viacom International Media Networks, a subsidiary of Viacom.MTV Networks Europe includes the multimedia entertainment brands: MTV, VH1, TMF, VIVA, Nickelodeon, Comedy Central and Nick Jr...
, MTV Networks Asia, MTV Networks Africa
MTV Networks Africa
MTV Networks Africa is a division of MTV Networks International, a subsidiary of Viacom. MTV Networks Africa includes the multimedia entertainment brands: MTV, VH1 and Nickelodeon....
and MTV Networks Latin America
MTV Networks Latin America
MTV Networks Latin America is a subsidiary of Viacom-owned MTV Networks International. MTVNLA's operational headquarters is located in Miami, FL, USA soon to be relocated to Mexico, Brazil and Argentina. As currently being based in the United States, all MTVNLA channels are regulated by the...
. The first channel operated by MTV Networks International was MTV Europe which was launched by MTV Networks Europe on August 1, 1987 followed by MTV Brazil in 1990 and further expansion with MTV in Asia and Africa throughout the 1990s and 2000s.
It has been confirmed that MTV Networks International will be rebranded to Viacom International Media Networks (VIMN)
Viacom
Viacom Inc. , short for "Video & Audio Communications", is an American media conglomerate with interests primarily in, but not limited to, cinema and cable television...
over a phased period until October 2011.
MTV international timeline
- MTV EuropeMTV EuropeMTV Europe is a pan-European 24-hour entertainment cable and digital television network launched on August 1, 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent...
(August, 1987 - further regionalization began in 1997) - MTV Brazil (October, 1990)
- MTV Latin AmericaMTV Latin AmericaMTV Latin America is a cable television specialty service aimed at residents in Hispanic American countries. It was launched on October 1, 1993 as MTV en Español. The channel is a Hispanic American version from MTV...
(October, 1993) - MTV Asia (January, 1994 - further regionalization began in 1999)
- MTV IndiaMTV IndiaMTV India is the Indian version of MTV , a channel specialising in music and youth culture programming. It was launched in 1996 and is now part of the Viacom 18 Media Pvt. Ltd based in Mumbai. . "MTV India" is one of the oldest Music Television Networks in Asia...
(1996) - MTV AustraliaMTV AustraliaMTV Australia is 24 hour general entertainment channel specialising in music and youth culture programming which serves Australia and New Zealand. It is operated by Viacom International Media Networks Australia owned by Viacom and primarily features imported shows as well as locally produced...
(March, 1997) - MTV RussiaMTV RussiaMTV Russia is a Russian language free-to-air 24 hour entertainment and music service seen in 22 million households in Moscow, St. Petersburg, Omsk, Voronezh, Novosibirsk, Chelyabinsk and Yekaterinburg, among other cities.-History:...
(September, 1998) - MTV Africa (February, 2005 - branded as MTV Base)
- MTV New ZealandMTV New ZealandMTV New Zealand, was a 24-hour general television entertainment channel operated by MTV Networks International. The channel launched on 18 August 2006...
(August, 2006) - MTV TurkeyMTV TurkeyMTV Türkiye is the Turkish subsidiary of MTV. It is operated in Turkey by Multichannel Developers.-Launch:MTV Türkiye's opening party was held on 17 November 2006 in Istanbul, with a Pussycat Dolls performance. It was officially launced on October 23, 2006...
(OMG/MCD - 2006-2010) (2010-MTVNI) - MTV ArabiaMTV ArabiaMTV Middle East, formerly MTV Arabia, is a free-to-air music television channel, and the Middle Eastern incarnation of MTV. As an addition to the MTV network, it is a joint venture between MTV Networks International and Arabian Television Network, a subsidiary of Arabian Broadcasting Network, and...
(October, 2007) - MTVNHDMTVNHDMTV Live HD is an international 24-hour HD music and entertainment television network that is operated by Viacom International Media Networks' subsidiary MTV Networks Poland...
(September, 2008) (operates in Europe and Latin America only)
MTV Networks International Subsidiaries
- MTV Networks EuropeMTV Networks EuropeMTV Networks Europe is a division of Viacom International Media Networks, a subsidiary of Viacom.MTV Networks Europe includes the multimedia entertainment brands: MTV, VH1, TMF, VIVA, Nickelodeon, Comedy Central and Nick Jr...
* MTV Networks Germany
- MTV Networks North (MTV Networks UK & Ireland, MTV Networks Nordic, MTV Networks Benelux)
- MTV Networks South (MTV Networks Italia, MTV Greece, MTV Spain, MTV Portugal)
- MTV Networks Poland
- MTV Networks Russia
- MTV Networks Emerging Markets (a subsidiary of MTV Networks Germany includes MTV Hungary, MTV Romania, MTV Czech Republic, MTV Ukraine)
- MTV Networks North & South Asia
* MTV Networks Asia
- MTV Networks Japan
- MTV Networks Australia & New Zealand
- MTV Networks Latin AmericaMTV Latin AmericaMTV Latin America is a cable television specialty service aimed at residents in Hispanic American countries. It was launched on October 1, 1993 as MTV en Español. The channel is a Hispanic American version from MTV...
*MTV Networks North
*MTV Networks South
- MTV Networks AfricaMTV Networks AfricaMTV Networks Africa is a division of MTV Networks International, a subsidiary of Viacom. MTV Networks Africa includes the multimedia entertainment brands: MTV, VH1 and Nickelodeon....
MTV on-air branding
Since MTV's launch in Europe and around the world, MTV has made use of MTV US's on-air identity. Overtime, MTV gradually produced its own on-air identity throughout the early 1990s. From 1997, MTV's regionalization throughout Europe brought about specialized an on-air identity which reflected the tastes and influences from that region.As of July 1, 2009 all MTV channels globally share the same on-air branding such as a standard logo, idents and promos (except MTV US, MTV Canada and MTV Brazil). This is part of MTV Networks International's global branding initiative. The on-air branding titled Pop X1000 reflects the changing nature of popular culture with MTV at the heart of these rapid changes. The branding was designed by MTV's design department World Design Studio in Milan
Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...
, with additional designs being added by other global departments throughout the year. The branding has been overseen by Universal Everything. This branding has been adopted by MTV Networks Europe, MTV Networks Asia, MTV Networks Africa and MTV Networks Latin America.
See also
- MTV EuropeMTV EuropeMTV Europe is a pan-European 24-hour entertainment cable and digital television network launched on August 1, 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent...
- Pan-European HD MTV channel
- MTV Europe FoundationMTV Europe FoundationThe MTV Europe Foundation was established in 2003 by MTV Networks Europe to expand its commitment to social issues and human rights. As a result, MTV Networks Europe launched the MTV Europe Foundation, a legally independent, but closely related, corporate charity. The MTV Europe Foundation is...
- Mtv Networks Europe