MMCinemas
Encyclopedia
MMCinemas is a cineplex
Cineplex
-Specific multiplex groups:*Cineplex Entertainment, Canada*Cineplex Odeon Corporation, Canada*Loews Cineplex Entertainment, United States*MegaStar Cineplex, Vietnam*Cineplex Australia...

 company based in Monterrey
Monterrey
Monterrey , is the capital city of the northeastern state of Nuevo León in the country of Mexico. The city is anchor to the third-largest metropolitan area in Mexico and is ranked as the ninth-largest city in the nation. Monterrey serves as a commercial center in the north of the country and is the...

, Mexico that has built a nationally branded cineplex chain. It was originally formed by Grupo Multimedios (largest media conglomerate in Northern Mexico), but in 2006 was sold to Southern Cross Group
Southern Cross Group
The Southern Cross Group of Forest Researchers and Practitioners is a group of individuals with experience and expertise in forestry and forest ecology, who work to foster better management of Australia's native forests.-Goals:In their 2006 , the Southern Cross Group advocated incentives to...

 and Morgan Stanley
Morgan Stanley
Morgan Stanley is a global financial services firm headquartered in New York City serving a diversified group of corporations, governments, financial institutions, and individuals. Morgan Stanley also operates in 36 countries around the world, with over 600 offices and a workforce of over 60,000....

.

The company started in 1981 with a movie theater in Monterrey.

By 1994 they had 14 theatres and 47 screens. The price was controlled by the government.

By 2003 they had 65 theatres and 560 screens. The price was no longer controlled by the government.

Nowadays MMCinemas has more than 102 theatres and almost 1000 screens.

It has a loyalty program, MMCard, and many other elements that position MMCinemas as Mexico's and Latinoamerica's #2 movie chain and 10th in the world.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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