MAC AIDS Fund
Encyclopedia
MAC AIDS Fund was established in 1994. The fund was developed to support people who are living with HIV/AIDS worldwide. As well as donating funds to communities that offer services and help to and prevent the HIV/AIDS through educational programs and services.
joined his partner and developed a line cosmetics that is today known as MAC cosmetics. In 1997, the company was bought out by Estee Lauder
, shortly after Co-Founder Frank Angelo died. Frank Toskan went on to create the Toskan Casale Foundation. MAC's new owners carried on with the foundation and its efforts to support men, women and children affected with AIDS
.
goes towards direct care, prevention, and global communities that also help to assist those fighting the HIV/AIDS virus
.
WHAT ONE VIVA GLAM CAN DO…
ONE VIVA GLAM = 254 male condoms that effectively prevent HIV transmission
ONE VIVA GLAM = 24 female condoms for distribution by local Health Departments to prevent HIV transmission
ONE VIVA GLAM = 32 safe sex kits that include condoms and lubricant
ONE VIVA GLAM = 2 nights of shelter for a homeless person living with HIV/AIDS
ONE VIVA GLAM = 1 rapid oral HIV test
ONE VIVA GLAM = 8 home-delivered meals for a person living with HIV/AIDS who cannot cook for themselves
ONE VIVA GLAM = Monthly transportation to/from medical appointments for a child living with HIV/AIDS
ONE VIVA GLAM = 4 HIV tests for newborn babies to determine their HIV status
ONE VIVA GLAM = Medicine for 5 newborn babies to prevent transmission of HIV from their mothers
ONE VIVA GLAM = HIV tests for 14 pregnant women
ONE VIVA GLAM = 1 crisis counseling session for a person living with AIDS who is also struggling with addiction and homelessness
ONE VIVA GLAM = A six month supply of Omega 3 fish oil to help decrease the inflammation cause by the immune system’s battle against HIV
ONE VIVA GLAM = One year of clean, sterile syringes for an injection drug user to prevent HIV infection
ONE VIVA GLAM = 3 nutritious meals for 3 children affected by HIV/AIDS in South Africa
VIVA GLAM II In 1997, a light pinkish mauve shade was introduced to the line.
VIVA GLAM III A brownish plum colored lipstick debuted in 2000.
VIVA GLAM IV March 2002 a rosy gold hue was added to the collection.
VIVA GLAM V was the first to introduce a "lipglass" and lipstick at the same time.
VIVA GLAM VI the final shade was created in a plum hue with a pearl finish.
Partnering with Elizabeth Glaser Pediatric AIDS Foundation
since 1999, MAC AIDS Fund(MAF) has donated $275,000 to fund International Leadership Awards
In London, before a concert VIVA GLAM spokesperson presented a $30,000 check to MTV's Staying Alive Foundation.
In 2000, MAC cosmetics provided a donation of $500,000 to fund an awareness campaign in Africa and Asia. A $250,000 check was also given to United Nations Development Programme
(UNDP) to support efforts to fight against AIDS along the Pacific,Asia and Africa.
In 2011, they donated to TeachAIDS
, supporting an innovative new means of HIV/AIDS education.
In 2001 Elton John
and his own Elton John AIDS Foundation
partnered with MAC AIDS Fund. Two years later Shirley Manson
, Elton John and Mary J Blige were named the new spokespeople for VIVA GLAM IV lipstick. RuPaul
and rap artist Eve are just a few of celebrities that are apart of the VIVA Glam campaign.
Mary J. Blige
in 2000 she was named spokesperson for VIVA GLAM III Lipstick alongside Rap Artist Lil Kim.
In 2004, Christina Aguilera
, Pamela Anderson
, Missy Elliott
, Linda Evangelista
, Chloë Sevigny
and Boy George
were named the spokespeople for VIVA Glam V. The idea was to include a very diverse group of individuals that fit MAC's motto "all ages, all races, all sexes".
Shirley Manson
, was chosen for several reasons stated in an interview with MAC Cosmetics President John Demsey. Creativity, presence and dedication to the fund were just a few of the attributes she brought to the campaign.
Fergie appears on several magazine spreads for VIVA GLAM. She took another path by becoming the MAC's spokesperson for the global youth prevention initiative.
The new spring 2010 spokewomen include Cyndi Lauper
who poses alongside Lady Gaga
by endorsing VIVA GLAM VI. They also hope to add awareness to issues women face with HIV/AIDS.
History
MAC cosmetics was originally founded by Frank Angelo and Frank Toskan. Toskan was the original founder, he worked as a make-up artist and photographer. Later Frank Angelo an entrepreneurEntrepreneur
An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...
joined his partner and developed a line cosmetics that is today known as MAC cosmetics. In 1997, the company was bought out by Estee Lauder
Estée Lauder
Estée Lauder may refer to:* Estée Lauder * Estée Lauder Companies...
, shortly after Co-Founder Frank Angelo died. Frank Toskan went on to create the Toskan Casale Foundation. MAC's new owners carried on with the foundation and its efforts to support men, women and children affected with AIDS
AIDS
Acquired immune deficiency syndrome or acquired immunodeficiency syndrome is a disease of the human immune system caused by the human immunodeficiency virus...
.
VIVA GLAM
VIVA GLAM is the backbone for MAC's AIDS fund. VIVA GLAM is a line of lipsticks and lipglasses from which every cent of the sale price goes to help those living with HIV/AIDS around the world, setting M.A.C. apart from its peers, most of which only donate a portion of the profits ("proceeds") of a product. M.A.C. Cosmetics is currently the leading non-pharmaceutical corporate fundraiser for HIV/AIDS worldwide and has raised over $224 million dollars to date thanks to the VIVA GLAM campaign. The VIVA GLAM campaign was started in 1994 with the launch of VIVA GLAM I, the first of six permanent lipstick shades. FundingFunding
Funding is the act of providing resources, usually in form of money , or other values such as effort or time , for a project, a person, a business or any other private or public institutions...
goes towards direct care, prevention, and global communities that also help to assist those fighting the HIV/AIDS virus
Virus
A virus is a small infectious agent that can replicate only inside the living cells of organisms. Viruses infect all types of organisms, from animals and plants to bacteria and archaea...
.
WHAT ONE VIVA GLAM CAN DO…
ONE VIVA GLAM = 254 male condoms that effectively prevent HIV transmission
ONE VIVA GLAM = 24 female condoms for distribution by local Health Departments to prevent HIV transmission
ONE VIVA GLAM = 32 safe sex kits that include condoms and lubricant
ONE VIVA GLAM = 2 nights of shelter for a homeless person living with HIV/AIDS
ONE VIVA GLAM = 1 rapid oral HIV test
ONE VIVA GLAM = 8 home-delivered meals for a person living with HIV/AIDS who cannot cook for themselves
ONE VIVA GLAM = Monthly transportation to/from medical appointments for a child living with HIV/AIDS
ONE VIVA GLAM = 4 HIV tests for newborn babies to determine their HIV status
ONE VIVA GLAM = Medicine for 5 newborn babies to prevent transmission of HIV from their mothers
ONE VIVA GLAM = HIV tests for 14 pregnant women
ONE VIVA GLAM = 1 crisis counseling session for a person living with AIDS who is also struggling with addiction and homelessness
ONE VIVA GLAM = A six month supply of Omega 3 fish oil to help decrease the inflammation cause by the immune system’s battle against HIV
ONE VIVA GLAM = One year of clean, sterile syringes for an injection drug user to prevent HIV infection
ONE VIVA GLAM = 3 nutritious meals for 3 children affected by HIV/AIDS in South Africa
Good Spirits
In 2002, MAC began to offer Good Spirits "make-overs" to communities. Make-overs are free and designed to teach men, women and transgenders living with HIV/AIDS make-up skills that can make them look and feel better. Professional MAC artist's demonstrate techniques that can essentially decrease the appearance of physical problems that may occur from medicine and treatment for HIV/AIDS.Products
VIVA GLAM The first lipstick was introduced in a deep red, in the year 1994.VIVA GLAM II In 1997, a light pinkish mauve shade was introduced to the line.
VIVA GLAM III A brownish plum colored lipstick debuted in 2000.
VIVA GLAM IV March 2002 a rosy gold hue was added to the collection.
VIVA GLAM V was the first to introduce a "lipglass" and lipstick at the same time.
VIVA GLAM VI the final shade was created in a plum hue with a pearl finish.
Donations
To date the MAC AIDS fund has contributed $2.6 million in donations.Partnering with Elizabeth Glaser Pediatric AIDS Foundation
Elizabeth Glaser Pediatric AIDS Foundation
The Elizabeth Glaser Pediatric AIDS Foundation is a nonprofit organization dedicated to preventing pediatric HIV infection and eliminating pediatric AIDS through research, advocacy, and prevention and treatment programs...
since 1999, MAC AIDS Fund(MAF) has donated $275,000 to fund International Leadership Awards
In London, before a concert VIVA GLAM spokesperson presented a $30,000 check to MTV's Staying Alive Foundation.
In 2000, MAC cosmetics provided a donation of $500,000 to fund an awareness campaign in Africa and Asia. A $250,000 check was also given to United Nations Development Programme
United Nations Development Programme
The United Nations Development Programme is the United Nations' global development network. It advocates for change and connects countries to knowledge, experience and resources to help people build a better life. UNDP operates in 177 countries, working with nations on their own solutions to...
(UNDP) to support efforts to fight against AIDS along the Pacific,Asia and Africa.
In 2011, they donated to TeachAIDS
TeachAIDS
TeachAIDS is a nonprofit organization that develops HIV prevention education technology materials, based on an approach invented through research at Stanford University.The TeachAIDS software has been cited as a model health intervention...
, supporting an innovative new means of HIV/AIDS education.
Media
MAC has brought several celebrity endorsers to the team. The following recording artist and public figures have debuted in ad campaigns for MAC.In 2001 Elton John
Elton John
Sir Elton Hercules John, CBE, Hon DMus is an English rock singer-songwriter, composer, pianist and occasional actor...
and his own Elton John AIDS Foundation
Elton John AIDS Foundation
Elton John AIDS Foundation is one of the world's leading nonprofit organizations that was established by Sir Elton John in 1992 in the US * and 1993 in the UK * supporting innovative HIV/AIDS prevention, education programs, direct care and support services to people living with HIV/AIDS.EJAF has...
partnered with MAC AIDS Fund. Two years later Shirley Manson
Shirley Manson
Shirley Anne Manson is a Scottish recording artist and actress, best known internationally as the lead singer of the alternative rock band Garbage. For much of her international career Manson commuted between her home city of Edinburgh to the United States to record with Garbage but now lives and...
, Elton John and Mary J Blige were named the new spokespeople for VIVA GLAM IV lipstick. RuPaul
RuPaul
RuPaul Andre Charles , best known as simply RuPaul, is an American actor, drag queen, model, author, and singer-songwriter, who first became widely known in the 1990s when he appeared in a wide variety of television programs, films, and musical albums. Previously, he was a fixture on the Atlanta...
and rap artist Eve are just a few of celebrities that are apart of the VIVA Glam campaign.
Mary J. Blige
Mary J. Blige
Mary Jane Blige is an American singer-songwriter, record producer and occasional actress. She is a recipient of nine Grammy Awards and four American Music Awards, and has recorded eight multi-platinum albums. She is the only artist with Grammy Award wins in Pop, Rap, Gospel, and R&B. Blige has...
in 2000 she was named spokesperson for VIVA GLAM III Lipstick alongside Rap Artist Lil Kim.
In 2004, Christina Aguilera
Christina Aguilera
Christina María Aguilera is an American recording artist and actress. Aguilera first appeared on national television in 1990 as a contestant on the Star Search program, and went on to star in Disney Channel's television series The Mickey Mouse Club from 1993–1994...
, Pamela Anderson
Pamela Anderson
Pamela Denise Anderson is a Canadian-American actress, model, producer, author, activist, and former showgirl, known for her roles on the television series Home Improvement, Baywatch, and V.I.P. She was chosen as a Playmate of the Month for Playboy magazine in February 1990...
, Missy Elliott
Missy Elliott
Melissa Arnette "Missy" Elliott , is an American rapper, singer-songwriter, record producer, and actressA five-time Grammy Award winner, Elliott, with record sales of over seven million in the United States, is the only female rapper to have five albums certified platinum by the RIAA, including one...
, Linda Evangelista
Linda Evangelista
Linda Evangelista is a Canadian model. She has been featured on over 600 magazine covers and has garnered work on numerous modeling assignments with companies, most recently with L'Oréal.- Early years :...
, Chloë Sevigny
Chloë Sevigny
Chloë Stevens Sevigny is an American film actress, fashion designer and former model. Sevigny gained reputation for her eclectic fashion sense and developed a broad career in the fashion industry in the mid 1990s, both for modeling and for her work at New York's Sassy magazine, which labeled her...
and Boy George
Boy George
Boy George is a British singer-songwriter who was part of the English New Romantic movement which emerged in the early 1980s. He helped give androgyny an international stage with the success of Culture Club during the 1980s. His music is often classified as blue-eyed soul, which is influenced by...
were named the spokespeople for VIVA Glam V. The idea was to include a very diverse group of individuals that fit MAC's motto "all ages, all races, all sexes".
Shirley Manson
Shirley Manson
Shirley Anne Manson is a Scottish recording artist and actress, best known internationally as the lead singer of the alternative rock band Garbage. For much of her international career Manson commuted between her home city of Edinburgh to the United States to record with Garbage but now lives and...
, was chosen for several reasons stated in an interview with MAC Cosmetics President John Demsey. Creativity, presence and dedication to the fund were just a few of the attributes she brought to the campaign.
Fergie appears on several magazine spreads for VIVA GLAM. She took another path by becoming the MAC's spokesperson for the global youth prevention initiative.
The new spring 2010 spokewomen include Cyndi Lauper
Cyndi Lauper
Cynthia Ann Stephanie "Cyndi" Lauper is an American singer, songwriter, actress and LGBT rights activist. She achieved success in the mid-1980s with the release of the album She's So Unusual and became the first female singer to have four top-five singles released from one album...
who poses alongside Lady Gaga
Lady GaGa
Stefani Joanne Angelina Germanotta , better known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to...
by endorsing VIVA GLAM VI. They also hope to add awareness to issues women face with HIV/AIDS.