M-Azing
Encyclopedia
M-Azing is a candy bar
Candy bar
A chocolate bar is a confection in bar form comprising some or all of the following components: cocoa solids, cocoa butter, sugar, milk. The relative presence or absence of these components form the subclasses of dark chocolate, milk chocolate, and white chocolate. In addition to these main...

 manufactured by Mars Incorporated. M-Azing is a milk chocolate candy bar
Candy bar
A chocolate bar is a confection in bar form comprising some or all of the following components: cocoa solids, cocoa butter, sugar, milk. The relative presence or absence of these components form the subclasses of dark chocolate, milk chocolate, and white chocolate. In addition to these main...

 with M&M's Minis chocolate candies inside. It has been available in crunchy and peanut butter
Peanut butter
Peanut butter is a food paste made primarily from ground dry roasted peanuts, popular in North America, Netherlands, United Kingdom, and parts of Asia, particularly the Philippines and Indonesia. It is mainly used as a sandwich spread, sometimes in combination as in the peanut butter and jelly...

 flavors, in singles and miniatures varieties.

History

The product was originally introduced in Singles and Funsize formats in 2004. In 2005, a Minis format was launched. In 2006, the company discontinued all but the Crunchy Singles variety of the candy bar, and now has a "Now with better taste" sticker on it. Mars Incorporated stated that they planned to rebrand the bar in 2008, but this did not happen.
The M&M's
M&M's
M&M's are dragée-like "colorful button-shaped candies" produced by Mars, Incorporated...

M-Azing candy bar name was derived from internal ad-marketing specialist, Michael McGuire, favored slogan of 'Mmmmm-azing' as a response to something favorable or satisfactory.

Ad Campaign

The advertisements for M-Azing bars included people doing amazing things such as a man balancing a washer machine on his teeth.
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