Loudmouth Golf
Encyclopedia
Loudmouth Golf is an American sportswear
Sportswear
Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons....

 company based in Sonoma County, California
Sonoma County, California
Sonoma County, located on the northern coast of the U.S. state of California, is the largest and northernmost of the nine San Francisco Bay Area counties. Its population at the 2010 census was 483,878. Its largest city and county seat is Santa Rosa....

 known for "flamboyant" trousers.

The company was established in 2000 by Scott "Woody" Woodworth, then a junior graphic designer
Graphic designer
A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures and...

. His first design involved a children's fabric with prints of Warner Brothers cartoon characters, which he had made by a local seamstress. The designs caught the attention of various sports personalities, who began ordering the pants. In 2007 Woodsworth began creating his own fabric designs.

In 2009 golfer John Daly
John Daly (golfer)
John Patrick Daly is an American professional golfer on the PGA Tour.Daly is known primarily for his driving distance off the tee , his non-country club appearance and attitude, and his rough-and-tumble personal life. Daly remains one of the most popular and intriguing figures on the PGA Tour...

 appeared wearing "loud" clothing from the company on the European Tour while banned from the PGA Tour
PGA Tour
The PGA Tour is the organizer of the main men's professional golf tours in the United States and North America...

. Daly later entered a formal endorsement
Endorsement
Endorsement may refer to:*Testimonial in advertising, written or spoken statement endorsing a product*Political endorsement*a form added to an insurance policy, modifying the terms...

 agreement with the company.

The Norwegian curling team drew international attention to the company, and to themselves, at the 2010 Winter Olympics
2010 Winter Olympics
The 2010 Winter Olympics, officially the XXI Olympic Winter Games or the 21st Winter Olympics, were a major international multi-sport event held from February 12–28, 2010, in Vancouver, British Columbia, Canada, with some events held in the suburbs of Richmond, West Vancouver and the University...

 by wearing Loudmouth's "Dixie-A" pants with red, white, and blue diamonds as a uniform. The team wore the pants on advice from second Chris Svae
Christoffer Svae
Christoffer Svae is a Norwegian curler who currently plays second for Team Thomas Ulsrud.At Junior level, Svae played second for Team Thomas Løvold and won gold medals at the 2002 and 2003 World Junior Curling Championships "B" tournaments.Svae formally joined Team Ulsrud in 2007 having played...

 who served as their fashion consultant. The team gave a pair to King Harald V of Norway
Harald V of Norway
Harald V is the king of Norway. He succeeded to the throne of Norway upon the death of his father Olav V on 17 January 1991...

. A Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

 fan page created for Norway's pants drew more than 500,000 fans during the games. During the Olympics, Loudmouth's web traffic
Web traffic
Web traffic is the amount of data sent and received by visitors to a web site. It is a large portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit...

increased by a factor of ten and sales tripled.

External links

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