Location intelligence
Encyclopedia
Location Intelligence is the capacity to organize and understand complex phenomena through the use of geographic relationships inherent in all information. By combining geographic- and location-related data with other business data, organizations can gain critical insights, make better decisions and optimize important processes and applications. Location Intelligence offers organizations opportunities to streamline their business processes and customer relationships to improve performance and results.
Location Intelligence tools leverage a variety of data sources including aerial maps, geographic information system
s (GIS), consumer demographics as well as a user’s own customer records. Popularized by business to consumer (B2C) applications, location Intelligence is experiencing rapid acceptance as there is confirmation that the value of location intelligence may be regulated by established laws and ethics depending on the specific geographic entities and scale under which they are scrutinized. Platform integration is another factor contributing to the growth, as companies can now integrate Location Intelligence directly into business operations.
The term Location Intelligence is often used to describe tools and data employed to geographically “map” information. These mapping applications can transform large amounts of data into color-coded visual representations that make it easy to see trends and generate meaningful intelligence. The creation of location intelligence is directed by domain knowledge, formal frameworks, and a focus on decision support.
Location Intelligence is also used to describe the integration of a geographical component into Business Intelligence
processes and tools, often incorporating Spatial Database
and spatial OLAP
tools.
Location Intelligence tools leverage a variety of data sources including aerial maps, geographic information system
Geographic Information System
A geographic information system, geographical information science, or geospatial information studies is a system designed to capture, store, manipulate, analyze, manage, and present all types of geographically referenced data...
s (GIS), consumer demographics as well as a user’s own customer records. Popularized by business to consumer (B2C) applications, location Intelligence is experiencing rapid acceptance as there is confirmation that the value of location intelligence may be regulated by established laws and ethics depending on the specific geographic entities and scale under which they are scrutinized. Platform integration is another factor contributing to the growth, as companies can now integrate Location Intelligence directly into business operations.
The term Location Intelligence is often used to describe tools and data employed to geographically “map” information. These mapping applications can transform large amounts of data into color-coded visual representations that make it easy to see trends and generate meaningful intelligence. The creation of location intelligence is directed by domain knowledge, formal frameworks, and a focus on decision support.
Location Intelligence is also used to describe the integration of a geographical component into Business Intelligence
Business intelligence
Business intelligence mainly refers to computer-based techniques used in identifying, extracting, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes....
processes and tools, often incorporating Spatial Database
Spatial Database
A spatial database is a database that is optimized to store and query data that is related to objects in space, including points, lines and polygons. While typical databases can understand various numeric and character types of data, additional functionality needs to be added for databases to...
and spatial OLAP
OLAP
In computing, online analytical processing, or OLAP , is an approach to swiftly answer multi-dimensional analytical queries. OLAP is part of the broader category of business intelligence, which also encompasses relational reporting and data mining...
tools.
Commercial Applications
Today, Location Intelligence is used by a broad range of industries to improve overall business results. Applications include:- Communications & Telecommunications: Network planning and designNetwork planning and designNetwork planning and design is an iterative process, encompassingtopological design, network-synthesis, and network-realization, and is aimed at ensuring that a new network or service meets the needs of the subscriber and operator....
, boundary identification, identifying new customer markets. - Financial ServicesFinancial servicesFinancial services refer to services provided by the finance industry. The finance industry encompasses a broad range of organizations that deal with the management of money. Among these organizations are credit unions, banks, credit card companies, insurance companies, consumer finance companies,...
: Optimize branch locations, market analysis, share of walletShare of WalletShare of wallet is a survey method used in performance management that helps managers understand the amount of business a company gets from specific customers....
and cross-sell activities, mergers & acquisitions, industry sector analysis, risk management. - GovernmentGovernmentGovernment refers to the legislators, administrators, and arbitrators in the administrative bureaucracy who control a state at a given time, and to the system of government by which they are organized...
: Census updates, law enforcement crime analysis, emergency response, environmental and land management, electoral redistrictingRedistrictingRedistricting is the process of drawing United States electoral district boundaries, often in response to population changes determined by the results of the decennial census. In 36 states, the state legislature has primary responsibility for creating a redistricting plan, in many cases subject to...
, tax jurisdiction assignment, urban planningUrban planningUrban planning incorporates areas such as economics, design, ecology, sociology, geography, law, political science, and statistics to guide and ensure the orderly development of settlements and communities....
. - Healthcare: Site selection, market segmentation, network analysis, growth assessments.
- Higher EducationHigher educationHigher, post-secondary, tertiary, or third level education refers to the stage of learning that occurs at universities, academies, colleges, seminaries, and institutes of technology...
: Student Recruitment, Alumni & Donor Tracking, Campus Mapping. - Hotels & Restaurants: Customer profile analysis, site selection, target marketing, expansion planning.
- InsuranceInsuranceIn law and economics, insurance is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss. Insurance is defined as the equitable transfer of the risk of a loss, from one entity to another, in exchange for payment. An insurer is a company selling the...
: Address validation, underwriting and risk managementRisk managementRisk management is the identification, assessment, and prioritization of risks followed by coordinated and economical application of resources to minimize, monitor, and control the probability and/or impact of unfortunate events or to maximize the realization of opportunities...
, claims management, marketing and sales analysis, market penetrationMarket penetrationMarket penetration is8th growth strategies of the Product-Market Growth Matrix defined by Ansoff. Market penetration occurs when a company enters/penetrates a market with current products. The best way to achieve this is by gaining competitors' customers...
studies. - MediaMass mediaMass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...
: Target marketTarget marketA target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy...
identification, subscriber demographics, media planningMedia planningMedia planning is generally the task of a media agency and entails finding the most appropriate media platforms for a client's brand or product...
. - Real EstateReal estateIn general use, esp. North American, 'real estate' is taken to mean "Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water; immovable property of this nature; an interest vested in this; an item of real property; buildings or...
: Site reports, comprehensive site analysis, retail modeling, presentation quality maps. - RetailRetailRetail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...
: Site selection, maximize per-store sales, identify under-performing stores, market analysis.
External links
- Whitepaper: Location Intelligence in Higher Education
- Whitepaper: Transforming Location Intelligence into Profit
- Whitepaper: Location Intelligence
- White Paper: Location Intelligence: The New Geography of Business.
- Moving from Enterprise Location Data to Location Intelligence, Part 1 - Directions Magazine discussion on utilizing location information within your database.
- Moving from Enterprise Location Data to Location Intelligence, Part 2 - Part 2 of above discussion.
See also
- Business IntelligenceBusiness intelligenceBusiness intelligence mainly refers to computer-based techniques used in identifying, extracting, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes....
- OLAPOLAPIn computing, online analytical processing, or OLAP , is an approach to swiftly answer multi-dimensional analytical queries. OLAP is part of the broader category of business intelligence, which also encompasses relational reporting and data mining...
- GIS
- Spatial DatabaseSpatial DatabaseA spatial database is a database that is optimized to store and query data that is related to objects in space, including points, lines and polygons. While typical databases can understand various numeric and character types of data, additional functionality needs to be added for databases to...
- DMTI Spatial
- GeoBI Initiative
- Integeo Map Intelligence
- APOS Loccation Intelligence
- Yellowfin Location Intelligence
- Service Objects public access contact Lookup reference
- Location Intelligence ConferenceLocation Intelligence ConferenceThe Location Intelligence Conference brings together business leaders to discuss how to generate revenue, cut costs, improve workflow efficiency and gain competitive advantage by implementing location-related technology solutions within their organizations....