Leonardo, New Jersey
Encyclopedia
Leonardo is a census-designated place
Census-designated place
A census-designated place is a concentration of population identified by the United States Census Bureau for statistical purposes. CDPs are delineated for each decennial census as the statistical counterparts of incorporated places such as cities, towns and villages...

 located within Middletown Township
Middletown Township, New Jersey
Middletown Township is a township in Monmouth County, New Jersey, United States. As of the 2010 United States Census, the township had a total population of 66,522...

, in Monmouth County
Monmouth County, New Jersey
Monmouth County is a county located in the U.S. state of New Jersey, within the New York metropolitan area. As of the 2010 Census, the population was 630,380, up from 615,301 at the 2000 census. Its county seat is Freehold Borough. The most populous municipality is Middletown Township with...

, New Jersey
New Jersey
New Jersey is a state in the Northeastern and Middle Atlantic regions of the United States. , its population was 8,791,894. It is bordered on the north and east by the state of New York, on the southeast and south by the Atlantic Ocean, on the west by Pennsylvania and on the southwest by Delaware...

. As of the 2010 United States Census, the CDP population was 2,757. The ZIP code
ZIP Code
ZIP codes are a system of postal codes used by the United States Postal Service since 1963. The term ZIP, an acronym for Zone Improvement Plan, is properly written in capital letters and was chosen to suggest that the mail travels more efficiently, and therefore more quickly, when senders use the...

 for Leonardo is 07737.

Geography

Leonardo is located at 40.419374°N 74.060209°W (40.419374, -74.060209) on the south shore of Raritan Bay
Raritan Bay
Raritan Bay is a bay located at the southern portion of Lower New York Bay between the U.S. states of New York and New Jersey and is part of the New York Bight. The bay is bounded on the northwest by New York's Staten Island, on the west by Perth Amboy, New Jersey, on the south by the Raritan...

.

According to the United States Census Bureau
United States Census Bureau
The United States Census Bureau is the government agency that is responsible for the United States Census. It also gathers other national demographic and economic data...

, the CDP has a total area of 1.6 km2 (0.6 mi²). 1.6 km2 (0.6 mi2) of it is land and 1.59% is water.

Demographics

As of the census
Census
A census is the procedure of systematically acquiring and recording information about the members of a given population. It is a regularly occurring and official count of a particular population. The term is used mostly in connection with national population and housing censuses; other common...

of 2000, there were 2,823 people, 987 households, and 753 families residing in the CDP. The population density
Population density
Population density is a measurement of population per unit area or unit volume. It is frequently applied to living organisms, and particularly to humans...

 was 1,758.0/km2 (4,523.1/mi2). There were 1,017 housing units at an average density of 633.3/km2 (1,629.5/mi2). The racial makeup of the CDP was 95.85% White, 0.53% African American, 0.25% Native American, 0.50% Asian, 0.11% Pacific Islander, 0.46% from other races
Race (United States Census)
Race and ethnicity in the United States Census, as defined by the Federal Office of Management and Budget and the United States Census Bureau, are self-identification data items in which residents choose the race or races with which they most closely identify, and indicate whether or not they are...

, and 0.89% from two or more races. Hispanic or Latino of any race were 4.85% of the population.

There were 987 households out of which 35.9% had children under the age of 18 living with them, 61.5% were married couples
Marriage
Marriage is a social union or legal contract between people that creates kinship. It is an institution in which interpersonal relationships, usually intimate and sexual, are acknowledged in a variety of ways, depending on the culture or subculture in which it is found...

 living together, 10.4% had a female householder with no husband present, and 23.7% were non-families. 19.1% of all households were made up of individuals and 4.9% had someone living alone who was 65 years of age or older. The average household size was 2.86 and the average family size was 3.31.

In the CDP the population was spread out with 25.9% under the age of 18, 7.7% from 18 to 24, 33.3% from 25 to 44, 24.7% from 45 to 64, and 8.4% who were 65 years of age or older. The median age was 37 years. For every 100 females there were 100.4 males. For every 100 females age 18 and over, there were 98.8 males.

The median income for a household in the CDP was $64,432, and the median income for a family was $66,750. Males had a median income of $49,716 versus $30,400 for females. The per capita income
Per capita income
Per capita income or income per person is a measure of mean income within an economic aggregate, such as a country or city. It is calculated by taking a measure of all sources of income in the aggregate and dividing it by the total population...

 for the CDP was $23,422. About 3.4% of families and 4.1% of the population were below the poverty line, including 5.7% of those under age 18 and 3.8% of those age 65 or over.

Notable residents

Notable current and former residents of Leonardo include:
  • Billy Devaney
    Billy Devaney
    William Joseph Peter Francis "Billy" Devaney is a professional American football executive. He is currently the general manager for the St. Louis Rams NFL team. He was formerly an assistant to the general manager with the Atlanta Falcons...

     (born 1955), General Manager of the St. Louis Rams
    St. Louis Rams
    The St. Louis Rams are a professional American football team based in St. Louis, Missouri. They are currently members of the West Division of the National Football Conference in the National Football League . The Rams have won three NFL Championships .The Rams began playing in 1936 in Cleveland,...

    .
  • Jeff Kunkel
    Jeff Kunkel
    Jeffrey William Kunkel is a former shortstop in Major League Baseball with the Texas Rangers and Chicago Cubs. The son of American League umpire Bill Kunkel, after receiving All-American honors as a shortstop, he was chosen in the first round of the 1983 Major League Baseball Draft out of Rider...

     (born 1962) former major-league shortstop
    Shortstop
    Shortstop, abbreviated SS, is the baseball fielding position between second and third base. Shortstop is often regarded as the most dynamic defensive position in baseball, because there are more right-handed hitters in baseball than left-handed hitters, and most hitters have a tendency to pull the...

    .


Fictional characters associated with Leonardo:
  • Jay and Silent Bob
    Jay and Silent Bob
    Jay and Silent Bob are fictional characters portrayed by Jason Mewes and Kevin Smith, respectively, in Kevin Smith's View Askewniverse, a fictional universe created and used in most films, comics and television by Smith, which began in Clerks....

     - fictional characters portrayed by Jason Mewes
    Jason Mewes
    Jason Edward Mewes is an American television, film actor, and internet radio show host best known for playing Jay, the vocal half of the duo Jay and Silent Bob, in longtime friend Kevin Smith's films.-Early life:...

     and Kevin Smith
    Kevin Smith
    Kevin Patrick Smith is an American screenwriter, actor, film producer, and director, as well as a popular comic book writer, author, comedian/raconteur, and internet radio personality best recognized by viewers as Silent Bob...

    , respectively, in Kevin Smith's View Askewniverse
    View Askewniverse
    The View Askewniverse is a fictional universe created by writer/director Kevin Smith, featured in several films, comics and a television series; it is named for Smith's production company, View Askew Productions. The characters Jay and Silent Bob appear in almost all the View Askewniverse media,...

     (a fictional universe
    Fictional universe
    A fictional universe is a self-consistent fictional setting with elements that differ from the real world. It may also be called an imagined, constructed or fictional realm ....

     created and used in most films, comics and television by Kevin Smith).
  • Randal Graves - a fictional character portrayed by Jeff Anderson
    Jeff Anderson
    Jeffrey Allan "Jeff" Anderson is an American film actor, film director, and screenwriter best known for starring as Randal Graves in Clerks and Clerks II...

    , and Dante Hicks, Randal's friend and counterpart, played by Brian O'Halloran
    Brian O'Halloran
    Brian Christopher O'Halloran is an American actor best known for his roles in Kevin Smith's View Askewniverse films, notably as Dante Hicks in Smith's debut film Clerks and its 2006 sequel, Clerks II...

    . Randal Graves and Dante Hicks, along with Jay and Silent Bob, are the main characters in the ViewAskewniverse, and have starred in all but three Kevin Smith
    Kevin Smith
    Kevin Patrick Smith is an American screenwriter, actor, film producer, and director, as well as a popular comic book writer, author, comedian/raconteur, and internet radio personality best recognized by viewers as Silent Bob...

     films.

In media

The community is best known as the site of the Quick Stop convenience store and RST Video store (located at 58 Leonard Avenue, just north of Route 36) that was the main location for the movie Clerks
Clerks
Clerks is a 1994 independent comedy film written and directed by Kevin Smith, who also appears in the film as Silent Bob. Starring Brian O'Halloran as Dante Hicks and Jeff Anderson as Randal Graves, it presents a day in the lives of two store clerks and their acquaintances...

, directed by former resident Kevin Smith
Kevin Smith
Kevin Patrick Smith is an American screenwriter, actor, film producer, and director, as well as a popular comic book writer, author, comedian/raconteur, and internet radio personality best recognized by viewers as Silent Bob...

. The same store was also used by Smith in his films Chasing Amy
Chasing Amy
Chasing Amy is a 1997 romantic comedy film written and directed by Kevin Smith. The central tension revolves around sexuality, sexual history, and evolving friendships. It is the third film in Smith's View Askewniverse series....

, Jay and Silent Bob Strike Back
Jay and Silent Bob Strike Back
Jay and Silent Bob Strike Back is a 2001 American action adventure comedy film written, directed by, and starring Kevin Smith as Silent Bob, the fifth to be set in his View Askewniverse, a growing collection of characters and settings that developed out of his cult favorite Clerks...

and Clerks II
Clerks II
Clerks II is a 2006 American comedy film written and directed by Kevin Smith, sequel to his 1994 film Clerks, and his sixth and latest feature film to be set in the View Askewniverse...

, and was part of a deleted scene from his film Mallrats
Mallrats
Mallrats is a 1995 film written and directed by Kevin Smith. It is the second to be set in Smith's View Askewniverse series of interlocking films set mostly in New Jersey, although the movie was filmed in Eden Prairie Center and Osowski's Flea Market which are located in Minnesota...

. The location was also used in Kevin Smith's short-lived television show Clerks: The Animated Series, which ran for six episodes on ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...

 before its abrupt cancellation in mid 2000. The program's character Leonardo Leonardo (voiced by actor Alec Baldwin
Alec Baldwin
Alexander Rae "Alec" Baldwin III is an American actor who has appeared on film, stage, and television.Baldwin first gained recognition through television for his work in the soap opera Knots Landing in the role of Joshua Rush. He was a cast member for two seasons before his character was killed off...

) was named after the town, and several of the characters resided and/or worked in Leonardo. The video store is now closed and only used for storage.
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