Leonard Pines
Encyclopedia
Leonard Pines was born Leonard Pinckowitz, in 1911. His most notable accomplishment was turning his Romania
n immigrant father's business from selling deli meats out of a wagon into Hebrew National
Kosher Foods, an industry leader. Leonard's revolutionary innovation consisted of packaging deli meats specifically for supermarkets. This successfully expanded his customer base beyond Kosher Jews to the general public.
Leonard married his first wife, Mary Zucker, in 1932. They were married for 48 years until her death in 1980. Soon after he married his second wife, Jeanette Brooks. Leonard never remarried after Jeanette's death in 1999. He died in July 2001. He was survived by two daughters, Myrna Chase and Paula Pines.
in 1935. He used a variety of promotions to expand sales to non-Jewish markets. For instance, a humorous ad campaign from the 1940s featured a boy balancing a gigantic salami
on his head. The caption read: For a well-balanced meal. Another example of his innovative marketing from 1965, was when the company advertised that it answered to a higher authority. The slogan quickly became a symbol for quality, appealing to Jews and non-Jews alike.
, Inc in America and Canada Simultaneously and retailed for $.95.
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...
n immigrant father's business from selling deli meats out of a wagon into Hebrew National
Hebrew National
Hebrew National is a brand of kosher hot dogs and sausages made by ConAgra Foods, Inc.-History:The Hebrew National Kosher Sausage Factory, Inc. was founded on East Broadway, on the Lower East Side of Manhattan in 1905...
Kosher Foods, an industry leader. Leonard's revolutionary innovation consisted of packaging deli meats specifically for supermarkets. This successfully expanded his customer base beyond Kosher Jews to the general public.
Leonard married his first wife, Mary Zucker, in 1932. They were married for 48 years until her death in 1980. Soon after he married his second wife, Jeanette Brooks. Leonard never remarried after Jeanette's death in 1999. He died in July 2001. He was survived by two daughters, Myrna Chase and Paula Pines.
Hebrew National Kosher Foods, Inc.
Leonard took over Hebrew NationalHebrew National
Hebrew National is a brand of kosher hot dogs and sausages made by ConAgra Foods, Inc.-History:The Hebrew National Kosher Sausage Factory, Inc. was founded on East Broadway, on the Lower East Side of Manhattan in 1905...
in 1935. He used a variety of promotions to expand sales to non-Jewish markets. For instance, a humorous ad campaign from the 1940s featured a boy balancing a gigantic salami
Salami
Salami is cured sausage, fermented and air-dried meat, originating from one of a variety of animals. Historically, salami has been popular among Southern European peasants because it can be stored at room temperature for periods of up to 10 years, supplementing a possibly meager or inconsistent...
on his head. The caption read: For a well-balanced meal. Another example of his innovative marketing from 1965, was when the company advertised that it answered to a higher authority. The slogan quickly became a symbol for quality, appealing to Jews and non-Jews alike.
Author
Leonard Pines was also a comedic author. He wrote "Hot Dog Jokes; Told with Relish" in 1976. A Tempo Books Original, it was published by Grosset & DunlapGrosset & Dunlap
Grosset & Dunlap is a United States book publisher founded in 1898.The company was purchased by G. P. Putnam's Sons in 1982 and today is part of the British publishing conglomerate, Pearson PLC through its American subsidiary Penguin Group....
, Inc in America and Canada Simultaneously and retailed for $.95.