Lear's Magazine
Encyclopedia
Lear's Magazine was a women's magazine
, intended for women over 35. It covered many celebrity interviews, women's issues, and many progressive issues. Its slogan was "For The Woman Who Wasn't Born Yesterday". It was published from 1988 until early 1994.
, and was designed for readers similar to herself. Having received a divorce settlement reported at $100 million, Ms. Lear could afford to run the magazine the way she wished.
Because Lear's carried very little fashion
coverage, it did not have a natural advertising
base, and potential advertisers had difficulty identifying exactly who the readers were. Lear's circulation was 503,000 when it closed, with a median age of 45.3.
When Lear's closed, the executive director Evelyn Renold said "A lot of us feel that we have done our very best work at this magazine. We put out a smart, stylish magazine for grown-up women, and I feel there is nothing quite like it out there now."
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
, intended for women over 35. It covered many celebrity interviews, women's issues, and many progressive issues. Its slogan was "For The Woman Who Wasn't Born Yesterday". It was published from 1988 until early 1994.
History
Lear's was founded by Frances LearFrances Lear
Frances Lear was an activist, magazine publisher and writer. She was the wife of television producer Norman Lear. After her 1985 divorce, Lear used her $112 million settlement to start Lear's, a magazine targeting women over 35. The magazine folded six years later...
, and was designed for readers similar to herself. Having received a divorce settlement reported at $100 million, Ms. Lear could afford to run the magazine the way she wished.
Because Lear's carried very little fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...
coverage, it did not have a natural advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
base, and potential advertisers had difficulty identifying exactly who the readers were. Lear's circulation was 503,000 when it closed, with a median age of 45.3.
When Lear's closed, the executive director Evelyn Renold said "A lot of us feel that we have done our very best work at this magazine. We put out a smart, stylish magazine for grown-up women, and I feel there is nothing quite like it out there now."