Lambrini
Encyclopedia
Lambrini is a brand of light perry
, created by Wallasey
born John Halewood and is manufactured in Liverpool
by Halewood International Limited. It has been marketed under the slogan, "Lambrini girls just wanna have fun," and currently dominates the commercial light perry market.
(controversially perry is sometimes marketed as pear cider), Lambrini is a marketed more in the style of a wine than of a traditional perry or cider and many think of Lambrini in the same way they think of wine.
anthem "The Snake" by Al Wilson (singer)
. The slogan for the campaign is "Do The Lambrini" rather than the traditional "Lambrini Girls Just Wanna Have Fun".
. Although the company behind Lambrini have claimed that the dance shown in the advertisement is a new style of dance developed specifically for the marketing campaign, the dance company who choreographed the advertisement, JK Dance Productions, have openly stated on their website that the dance was inspired by Jumpstyle. Nevertheless, the advertisement has angered some members of the Jumpstyle
community, who have posted videos on YouTube entitled "Do the Lambrini stole Jumpstyle".
Perry
Perry is an alcoholic beverage made from fermented pears. Perry has been common for centuries in Britain, particularly in the Three Counties of Gloucestershire, Herefordshire and Worcestershire, and in parts of south Wales; and France, especially Normandy and Anjou.In more recent years, commercial...
, created by Wallasey
Wallasey
Wallasey is a town within the Metropolitan Borough of Wirral, in Merseyside, England, on the mouth of the River Mersey, at the northeastern corner of the Wirral Peninsula...
born John Halewood and is manufactured in Liverpool
Liverpool
Liverpool is a city and metropolitan borough of Merseyside, England, along the eastern side of the Mersey Estuary. It was founded as a borough in 1207 and was granted city status in 1880...
by Halewood International Limited. It has been marketed under the slogan, "Lambrini girls just wanna have fun," and currently dominates the commercial light perry market.
Products
Lambrini is an organic product that is available in eight varieties: Original, Light, Cherry, Peach, Cream, Bubbly, Pink Bubbly, Bucks Fizz and Still. The latter differs from the other varieties in that it comes in a three-litre box rather than a bottle. It is not a wine but a perryPerry
Perry is an alcoholic beverage made from fermented pears. Perry has been common for centuries in Britain, particularly in the Three Counties of Gloucestershire, Herefordshire and Worcestershire, and in parts of south Wales; and France, especially Normandy and Anjou.In more recent years, commercial...
(controversially perry is sometimes marketed as pear cider), Lambrini is a marketed more in the style of a wine than of a traditional perry or cider and many think of Lambrini in the same way they think of wine.
Marketing
In September 2007, Lambrini started a television advertising campaign featuring Northern SoulNorthern soul
Northern soul is a music and dance movement that emerged from the British mod scene, initially in northern England in the late 1960s. Northern soul mainly consists of a particular style of black American soul music based on the heavy beat and fast tempo of the mid-1960s Tamla Motown sound...
anthem "The Snake" by Al Wilson (singer)
Al Wilson (singer)
Al Wilson was an American soul singer best known for the million-selling #1 hit, "Show and Tell". He is also remembered for his Northern soul anthem, "The Snake".-Career:...
. The slogan for the campaign is "Do The Lambrini" rather than the traditional "Lambrini Girls Just Wanna Have Fun".
Do The Lambrini
The dance known as the Lambrini is a variation on JumpstyleJumpstyle
Jumpstyle is a rave dance and electronic music genre mainly practiced in Europe, specifically Belgium, the Netherlands, Ireland, Germany, northern France, and a few parts in the United States, specifically Indiana. The dance is also called Jumpen...
. Although the company behind Lambrini have claimed that the dance shown in the advertisement is a new style of dance developed specifically for the marketing campaign, the dance company who choreographed the advertisement, JK Dance Productions, have openly stated on their website that the dance was inspired by Jumpstyle. Nevertheless, the advertisement has angered some members of the Jumpstyle
Jumpstyle
Jumpstyle is a rave dance and electronic music genre mainly practiced in Europe, specifically Belgium, the Netherlands, Ireland, Germany, northern France, and a few parts in the United States, specifically Indiana. The dance is also called Jumpen...
community, who have posted videos on YouTube entitled "Do the Lambrini stole Jumpstyle".