La Gente de Aztlan
is a bilingual student newsmagazine published, circulated, and run at the University of California, Los Angeles
The University of California, Los Angeles is a public research university located in the Westwood neighborhood of Los Angeles, California, USA. It was founded in 1919 as the "Southern Branch" of the University of California and is the second oldest of the ten campuses...
. It is the longest continuous running publication of its kind. First published on February 16, 1971 during the height of the Chicano Movement
The Chicano Movement of the 1960s, also called the Chicano Civil Rights Movement, also known as El Movimiento, is an extension of the Mexican American Civil Rights Movement which began in the 1940s with the stated goal of achieving Mexican American empowerment.-Origins:The Chicano Movement...
La Gente has survived severe budget cuts as well as anti-multicultural sentiment during the early and mid 90's. The magazine deals with politics, art, education, pedagogy, health, and other issues concerning the Chicano
The terms "Chicano" and "Chicana" are used in reference to U.S. citizens of Mexican descent. However, those terms have a wide range of meanings in various parts of the world. The term began to be widely used during the Chicano Movement, mainly among Mexican Americans, especially in the movement's...
The demonyms Latino and Latina , are defined in English language dictionaries as:* "a person of Latin-American descent."* "A Latin American."* "A person of Hispanic, especially Latin-American, descent, often one living in the United States."...
, and Native American
Native Americans in the United States are the indigenous peoples in North America within the boundaries of the present-day continental United States, parts of Alaska, and the island state of Hawaii. They are composed of numerous, distinct tribes, states, and ethnic groups, many of which survive as...
communities. It is published three times during the academic year
An academic term is a division of an academic year, the time during which a school, college or university holds classes. These divisions may be called terms...
In 1996 the magazine had a circulation of 20,000, copies with a collective readership of over 60,000 people. Today the magazine publishes between 5,000 and 10,000 copies with a readership of nearly 20,000. La Gente
was adversely affected by statewide budget cuts and must now rely on outside funding.
Although La Gente targets the 15-26 year old population of Los Angeles
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...
, it has effectively reached people from various age groups and backgrounds. La Gente is distributed to high schools, community organizations, panaderias
, and tienditas
throughout Los Angeles. In addition, it is also distributed to selected correctional facilities, colleges, and universities across the southwest.
La Gente Magazine Decline