Kvikk Lunsj
Encyclopedia
Kvikk Lunsj is a confection
Confectionery
Confectionery is the set of food items that are rich in sugar, any one or type of which is called a confection. Modern usage may include substances rich in artificial sweeteners as well...

 created by the Norwegian
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...

 chocolate brand Freia
Freia (chocolate)
Freia is a Norwegian chocolate candy manufacturing company. The company is famous for Freia Melkesjokolade and Kvikk Lunsj, as well as for other candy and dessert products.-History:...

 in 1937.

It consists of a thick bar, composed of wafer covered with milk chocolate, and divided into four fingers. Each finger can be snapped from the bar, one at a time. The Kvikk Lunsj XXL introduced in 1999, has one large finger, approximately 2.5 cm wide. In shape and composition, Kvikk Lunsj is almost identical to Kit Kat
Kit Kat
Kit Kat is a chocolate-coated wafer confection that was created by Rowntree's of York, England, and is now produced worldwide by Nestlé, which acquired Rowntree in 1988, except in the United States where it is made under licence by The Hershey Company. Each bar consists of fingers composed of three...

, which was introduced two years later, in 1939. An average Norwegian eats approxomately nine Kvikk Lunsjs every year, three of them at Easter. This means 4-500 tons of chocolate during the holidays. During the 1960s, Freia printed fjellvettreglene (Norwegian for “mountain sense/hiking sense”) on the back of the chocolate.

Sales

Kvikk Lunsj is produced by Kraft Foods Nordic
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...

, and is sold in Norway
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...

 and Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

.

External links

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