Kuma Lisa is a character, a fox

Fox

Fox is a common name for many species of omnivorous mammals belonging to the Canidae family. Foxes are small to medium-sized canids , characterized by possessing a long narrow snout, and a bushy tail .Members of about 37 species are referred to as foxes, of which only 12 species actually belong to...

 from Bulgaria

Bulgaria

Bulgaria , officially the Republic of Bulgaria , is a parliamentary democracy within a unitary constitutional republic in Southeast Europe. The country borders Romania to the north, Serbia and Macedonia to the west, Greece and Turkey to the south, as well as the Black Sea to the east...

n and Russia

Russia

Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...

n folklore

Folklore

Folklore consists of legends, music, oral history, proverbs, jokes, popular beliefs, fairy tales and customs that are the traditions of a culture, subculture, or group. It is also the set of practices through which those expressive genres are shared. The study of folklore is sometimes called...

, who usually plays the role of the trickster

Trickster

In mythology, and in the study of folklore and religion, a trickster is a god, goddess, spirit, man, woman, or anthropomorphic animal who plays tricks or otherwise disobeys normal rules and conventional behavior. It is suggested by Hansen that the term "Trickster" was probably first used in this...

, as an archetype

Jungian archetypes

Carl Jung created the archetypes which “are ancient or archaic images that derive from the collective unconscious” Also known as innate universal psychic dispositions that form the substrate from which the basic symbols or representations of unconscious experience emerge...

. Many Bulgarian folk tales as well as authored works use the character of Kuma Lisa. In many tales Kuma Lisa is encounterеd with another character known as Kumcho Vulcho - a wolf which is opposite to her and very often suffers from her tricks.

Besides, Kuma Lisa was a popular brand of milk chocolate in Bulgaria.