Krombacher
Encyclopedia
Krombacher Brauerei is one of the largest privately owned breweries
in Germany
and ranks number 2 among Germany's best selling breweries.
The water for the brewery ("Hasbrauerei") was first brought in barrels from a spring at the foot of Grumberg in the west of the village by ox cart to the brewery. In 1854, the brewery owner Haas had to pay annually 17 guilders (Florin) to the church, because the water pipeline was constructed on church property in the village.
The relocation to its current site is estimated to have occurred between 1858 and 1879/82. In that time, two caverns were created that served as beer cellars.
In 1896, Hermann Haas sold the brewery for 360.000 marks to Otto Eberhardt († 17 August 1924). Eberhardt ran the brewery as a limited partnership called "Hasbrauerei Eberhardt and Co." and converted it to a corporation in 1905.
At the beginning of the 20th Century, "Crombacher Pilsener" was introduced which led to a rapid recovery. In October 1922, Bernhard Schadeberg (the grandfather of current CEO Bernhard Schadeberg) assumed the management of the company, which has been running as a family business to this day. The current owners are Friedrich Schadeberg and his sister Barbara Lambrecht-Schadeberg, his son Bernhard Schadeberg and his daughter Petra Schadeberg-Hermann.
The Krombacher Rock Spring supplying the water for the brewery (together with the "Breitenbach" Dam near Hilchenbach), was discovered by the mountain inspector Fresenius in 1722. The soft, low mineral water is the basis for the brewed beer. The brewery is one of the largest employers in the city. On the emblem of the brewery the Kindelsbergturm (Kreuztal's landmark) and among the Littfe creek is visible.
Krombach is a suburb of Kreuztal
near Siegen
, a small city in a part of Germany called Siegerland
, a part of North Rhine-Westphalia
. The small town of Krombach is located at the foot of the Rothaargebirge
.
in Germany, the Krombacher Pils. An alcohol free variant is also produced. Krombacher Radler is a mixture of 50% Krombacher Pils and 50% lemonade. Krombacher brews Krombacher Weizen, a wheat beer, since 2007 in response to market research.
Targeted at young adults, Cab is a brand of beer-based mix drinks. Initially meaning Cola and Beer, three variants are now produced: Cab Cola and Beer, Cab Banana and Beer, Cab Cherry and Beer. All variants are flavored with dragon fruit
.
Krombacher Brewery also produces Rhenania Alt, a dark beer and distributes Schweppes in Germany. All Schweppes products are manufactured by the Krombacher Brauerei under license from Schweppes Germany. :de:Schweppes Germany (and indirectly Krombacher) both control the German and Austrian licenses for Snapple (not available in Germany/Austria), :de:Dr. Pepper (available since 2006) and Orangina
.
, famous German television host Günther Jauch
promoted the campaign.
The campaign was very successful, but was also criticised. In fact no rainforest was acquired by WWF or Krombacher. Rather, existing nature reserve were supported. Accordingly, a German court decided the campaign was partly anticompetitive.
The campaign was started again in 2008.
Brewery
A brewery is a dedicated building for the making of beer, though beer can be made at home, and has been for much of beer's history. A company which makes beer is called either a brewery or a brewing company....
in Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
and ranks number 2 among Germany's best selling breweries.
History
The brewery was founded on 4 February 1803 by Johannes Haas. His father Johann Eberhard Haas was running a tavern in Krombach. According to a regulation of 25 July 1618 the sale of beer was permitted only to restaurants having their own brewery and malt kiln. Therefore, John Haas established the brewery within in the family business.The water for the brewery ("Hasbrauerei") was first brought in barrels from a spring at the foot of Grumberg in the west of the village by ox cart to the brewery. In 1854, the brewery owner Haas had to pay annually 17 guilders (Florin) to the church, because the water pipeline was constructed on church property in the village.
The relocation to its current site is estimated to have occurred between 1858 and 1879/82. In that time, two caverns were created that served as beer cellars.
In 1896, Hermann Haas sold the brewery for 360.000 marks to Otto Eberhardt († 17 August 1924). Eberhardt ran the brewery as a limited partnership called "Hasbrauerei Eberhardt and Co." and converted it to a corporation in 1905.
At the beginning of the 20th Century, "Crombacher Pilsener" was introduced which led to a rapid recovery. In October 1922, Bernhard Schadeberg (the grandfather of current CEO Bernhard Schadeberg) assumed the management of the company, which has been running as a family business to this day. The current owners are Friedrich Schadeberg and his sister Barbara Lambrecht-Schadeberg, his son Bernhard Schadeberg and his daughter Petra Schadeberg-Hermann.
The Krombacher Rock Spring supplying the water for the brewery (together with the "Breitenbach" Dam near Hilchenbach), was discovered by the mountain inspector Fresenius in 1722. The soft, low mineral water is the basis for the brewed beer. The brewery is one of the largest employers in the city. On the emblem of the brewery the Kindelsbergturm (Kreuztal's landmark) and among the Littfe creek is visible.
Location
Kreuztal
Kreuztal is a town in the Siegen-Wittgenstein district, in North Rhine-Westphalia, Germany.-Location:Kreuztal is a town in the low mountains of the northern Siegerland and lies at the western edge of the Rothaargebirge about 10 km north of Siegen....
near Siegen
Siegen
Siegen is a city in Germany, in the south Westphalian part of North Rhine-Westphalia.It is located in the district of Siegen-Wittgenstein in the Arnsberg region...
, a small city in a part of Germany called Siegerland
Siegerland
The Siegerland is a region of Germany covering the old district of Siegen and the upper part of the district of Altenkirchen, belonging to the Rhineland-Palatinate adjoining it to the west.Geologically, the Siegerland belongs to the Rheinisches Schiefergebirge...
, a part of North Rhine-Westphalia
North Rhine-Westphalia
North Rhine-Westphalia is the most populous state of Germany, with four of the country's ten largest cities. The state was formed in 1946 as a merger of the northern Rhineland and Westphalia, both formerly part of Prussia. Its capital is Düsseldorf. The state is currently run by a coalition of the...
. The small town of Krombach is located at the foot of the Rothaargebirge
Rothaargebirge
The Rothaargebirge is a low mountain range reaching heights of up to 843.1 m in North Rhine-Westphalia and Hesse, Germany....
.
Products
Krombacher Brewery produces the most consumed PilsenerPilsener
Pilsner is a type of pale lager. It takes its name from the city of Pilsen , Bohemia, in today's Czech Republic, where it has been developed since 1842, when a bottom-fermented beer was first produced. The original Pilsner Urquell beer is produced there today.-Origin:Until the mid-1840s, most ...
in Germany, the Krombacher Pils. An alcohol free variant is also produced. Krombacher Radler is a mixture of 50% Krombacher Pils and 50% lemonade. Krombacher brews Krombacher Weizen, a wheat beer, since 2007 in response to market research.
Targeted at young adults, Cab is a brand of beer-based mix drinks. Initially meaning Cola and Beer, three variants are now produced: Cab Cola and Beer, Cab Banana and Beer, Cab Cherry and Beer. All variants are flavored with dragon fruit
Pitaya
A pitaya or pitahaya is the fruit of several cactus species, most importantly of the genus Hylocereus . These fruits are commonly known as dragon fruit – cf...
.
Krombacher Brewery also produces Rhenania Alt, a dark beer and distributes Schweppes in Germany. All Schweppes products are manufactured by the Krombacher Brauerei under license from Schweppes Germany. :de:Schweppes Germany (and indirectly Krombacher) both control the German and Austrian licenses for Snapple (not available in Germany/Austria), :de:Dr. Pepper (available since 2006) and Orangina
Orangina
Orangina is a carbonated citrus beverage made from orange, lemon, mandarin, and grapefruit juice. The concept of Orangina originated at a trade fair in France and was first marketed in Algeria by the French Algerian Léon Beton...
.
Regenwaldprojekt
In 2002, Krombacher Brewery started a Rainforest campaign. It announced that for every crate of Krombacher sold one square meter of rainforest would be saved for at least 100 years. For achieving this, Krombacher Brewery partnered with World Wildlife FundWorld Wide Fund for Nature
The World Wide Fund for Nature is an international non-governmental organization working on issues regarding the conservation, research and restoration of the environment, formerly named the World Wildlife Fund, which remains its official name in Canada and the United States...
, famous German television host Günther Jauch
Günther Jauch
Günther Johannes Jauch is a German television host. He is a member of the Hamburg Jauch family, but currently lives in Potsdam, Brandenburg with his wife Thea Jauch and his four children.- Biography :...
promoted the campaign.
The campaign was very successful, but was also criticised. In fact no rainforest was acquired by WWF or Krombacher. Rather, existing nature reserve were supported. Accordingly, a German court decided the campaign was partly anticompetitive.
The campaign was started again in 2008.
Exports
As of 2003, the company's official exports are as follow:- 47.9% to Italy
- 15.7% to Spain
- 8.6% to Russia
- 2.9% to France
- 2.7% to Greece
- 2.6% to Switzerland
- 2.5% to The Netherlands
- and 17.0% to Others