Kevin Morley
Encyclopedia
Kevin Morley is an English
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

 businessman, known for being the former Managing Director of the former Rover Group
Rover Group
The Rover Group plc was the name given in 1986 to the British state-owned vehicle manufacturer previously known as British Leyland or BL. Owned by British Aerospace from 1988 to 1994, when it was sold to BMW, the Group was broken up in 2000 with the Rover and MG marques being acquired by the MG...

.

Holding an MSc. from the University of Surrey
University of Surrey
The University of Surrey is a university located within the county town of Guildford, Surrey in the South East of England. It received its charter on 9 September 1966, and was previously situated near Battersea Park in south-west London. The institution was known as Battersea College of Technology...

 and Master of Business Administration
Master of Business Administration
The Master of Business Administration is a :master's degree in business administration, which attracts people from a wide range of academic disciplines. The MBA designation originated in the United States, emerging from the late 19th century as the country industrialized and companies sought out...

 from Aston University
Aston University
Aston University is a "plate glass" campus university situated at Gosta Green, in the city centre of Birmingham, England.Established in 1895 as the Birmingham Municipal Technical School, Aston was granted its Royal Charter as Aston University on 22 April 1966...

, Morley joined Ford UK in 1977, and during a nine year career achieved 11 promotions.

Morley joined the Austin Rover Group
Austin Rover Group
The Austin Rover Group was a British motor manufacturer. It was formed in 1981 as the mass-market car manufacturing subsidiary of British Leyland...

 in 1986 as marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 director under Canadian
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 Graham Day
Graham Day
Sir Judson Graham Day ONS is a Canadian and British business executive, lawyer and corporate director who lives in Hantsport, Nova Scotia....

, where his first project was the Rover 200 Mk2/R8 in 1989. Morley was appointed managing director of the Rover Car Group five years later, responsible for a turnover of £3.2 billion and a staff of 1100.

After leaving Rover in 1992, Morley set up Kevin Morley Marketing, whose sole client was Rover Group. Having described the motor marketing as a "bunch of expensive lunch-bandits," in 1995 Morley sold the company to Lintas.

Morley has been a director of dfs
Dfs (retailer)
DFS, formerly Doncaster Furnishing Stores, is a national furniture retailer in the United Kingdom which specialises in sofas and soft furnishings. It serves the lower end of the furniture market and offers credit terms on its goods.- History :...

 Plc
Public limited company
A public limited company is a limited liability company that sells shares to the public in United Kingdom company law, in the Republic of Ireland and Commonwealth jurisdictions....

, Flying Flowers, Jacobs Holdings; and founding member of the Advisory Board of Jon Moulton
Jon Moulton
Jon Moulton is a British venture capitalist. He is the founder and managing partner of the private equity firm Better Capital, and is the former managing partner of the private equity firm Alchemy Partners...

's Venture Capital
Venture capital
Venture capital is financial capital provided to early-stage, high-potential, high risk, growth startup companies. The venture capital fund makes money by owning equity in the companies it invests in, which usually have a novel technology or business model in high technology industries, such as...

 company Alchemy Partners
Alchemy Partners
Alchemy Partners is a British private equity firm, which specialises in leveraged management buyouts, management buy-ins and the provision of later stage development capital.Alchemy was founded in 1997 by Martin Bolland and Jon Moulton...

.

Morley is Chairman of several private companies, and Senior Non-Executive Director of Stadium Group.He became chairman and head of Young Driver in 2009 and appeared both on the television and radio promoting it.

Morley is Honorary Professor of Business Studies at University of Warwick
University of Warwick
The University of Warwick is a public research university located in Coventry, United Kingdom...

.

In March 2009, Morley appeared on Channel4's reality television
Reality television
Reality television is a genre of television programming that presents purportedly unscripted dramatic or humorous situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situation where a prize is awarded...

 show Secret Millionaire
Secret Millionaire
The Secret Millionaire is a reality television show which originated in the UK, in which millionaires go incognito into impoverished communities and agree to give away tens of thousands of pounds . Members of the community are told the cameras are present to film a documentary...

,
where working as a volunteer among community projects in Haringey
London Borough of Haringey
The London Borough of Haringey is a London borough, in North London, classified by some definitions as part of Inner London, and by others as part of Outer London. It was created in 1965 by the amalgamation of three former boroughs. It shares borders with six other London boroughs...

, North London
North London
North London is the northern part of London, England. It is an imprecise description and the area it covers is defined differently for a range of purposes. Common to these definitions is that it includes districts located north of the River Thames and is used in comparison with South...

, he donated £250,000.

Married with two children, Morley and his family live in Oxfordshire
Oxfordshire
Oxfordshire is a county in the South East region of England, bordering on Warwickshire and Northamptonshire , Buckinghamshire , Berkshire , Wiltshire and Gloucestershire ....

. His cars include a Ferrari 599 GTB.

External links

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