KXOR (AM)
Encyclopedia
KXOR is a commercial radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed
City of license
A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....

 to serve Junction City, Oregon
Junction City, Oregon
Junction City is a city in Lane County, Oregon, United States. The population was 5,392 at the 2010 census.- History :In the 1870s, Junction City was named by railroad magnate Ben Holladay, who decided this would be where the rail line on the east side of the Willamette Valley would meet the rail...

, USA. The station, established as KZTU in 1991, is currently owned by Churchill Media, LLC.

Programming

Until going dark
Dark (broadcasting)
In the broadcasting industry, dark is a term used to describe a radio station or television station that has gone off-the-air for an indefinite period of time, or as defined by the U.S. Federal Communications Commission , a "silent" station...

 on December 30, 2009, KXOR broadcast a mixed Regional Mexican
Regional Mexican
Regional Mexican is a radio format for music radio, typically defined to include Banda, Ranchera, Mariachi and Norteña. It is the most popular radio format targeting Hispanic Americans in the United States....

 music and Spanish-language talk radio
Talk radio
Talk radio is a radio format containing discussion about topical issues. Most shows are regularly hosted by a single individual, and often feature interviews with a number of different guests. Talk radio typically includes an element of listener participation, usually by broadcasting live...

 format branded as "La X 660" to the Eugene, Oregon
Eugene, Oregon
Eugene is the second largest city in the U.S. state of Oregon and the seat of Lane County. It is located at the south end of the Willamette Valley, at the confluence of the McKenzie and Willamette rivers, about east of the Oregon Coast.As of the 2010 U.S...

, area. This programming was aired in conjunction with sister station
Sister station
In broadcasting, sister stations or sister channels are radio and/or television stations operated by the same ownership....

 KXPD (1040 AM) in Portland, Oregon
Portland, Oregon
Portland is a city located in the Pacific Northwest, near the confluence of the Willamette and Columbia rivers in the U.S. state of Oregon. As of the 2010 Census, it had a population of 583,776, making it the 29th most populous city in the United States...

. The station returned to the air on October 18, 2010, as a Regional Mexican
Regional Mexican
Regional Mexican is a radio format for music radio, typically defined to include Banda, Ranchera, Mariachi and Norteña. It is the most popular radio format targeting Hispanic Americans in the United States....

 station with the "La Ke Buena" branding.

History

The station was assigned the call sign
Call sign
In broadcasting and radio communications, a call sign is a unique designation for a transmitting station. In North America they are used as names for broadcasting stations...

 KZTU on August 23, 1991. On August 12, 2004, the station changed its call sign to the current KXOR.

On December 30, 2009, KXOR went off the air
Dark (broadcasting)
In the broadcasting industry, dark is a term used to describe a radio station or television station that has gone off-the-air for an indefinite period of time, or as defined by the U.S. Federal Communications Commission , a "silent" station...

 citing "substantial decreases in its revenue flow" over the past three years. In its application to the FCC for special temporary authority
Special temporary authority
In U.S. broadcast law, a special temporary authorization or special temporary authority is a type of broadcast license which temporarily allows a broadcast station to operate outside of its normal technical or legal parameters...

to remain silent, the station's license holder claimed that "losses have reached the point that the station no longer generates sufficient funds to pay operating expenses" and that the company is seeking to either sell the station or refinance and return to operation. The FCC granted the station authority to remain silent on March 4, 2010. In September 2010, the station filed for an extension of this authority but the application was dismissed as moot on October 25, 2010. The station resumed regular broadcast operations on October 18, 2010.
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