KRSK
Encyclopedia
KRSK is an American broadcast commercial radio station
in Molalla, Oregon
, broadcasting to the Portland, Oregon
area on 105.1 FM
, airing an adult top 40 music format branded as "The Buzz", playing current and 2000s hits. The station also broadcasts in HD Radio
), then in 1973 changed their call letters to KORI. In 1978 KORI changed their call letters to KSKD and aired an automated top 40 format as "Cascade 105". In 1986 KSKD changed their call letters to KXYQ and aired a top 40 format as "Q-105", later switching to adult contemporary. In 1995 KXYQ-FM changed their call letters to KKRH and aired a classic rock format as "Earth 105". In 1998 KKRH changed their call letters to the current KRSK and began its current hot adult contemporary format as "Rosie 105", later becoming "Rosey 105" before changing to its current "105.1 The Buzz" branding.
As of 2011, KRSK, whose playlist and direction had favored modern/alternative acts, began adding more contemporary pop currents, moving the station into a more broader Adult Top 40 direction. The move puts them in competition with Clear Channel
's pairing of Mainstream Top 40 KKRZ
, Rhythmic Top 40
KXJM
and Adult Contemporary KKCW
. At the same time they also have another Adult Top 40 to compete against in KBFF, who debuted their female-friendly, "Gen-X" direction in May 2011. Interestingly, in response to KBFF's slogan of "Today's Modern Mix for the Modern Woman," KRSK responded by countering with a similar-sounding slogan, "Today's Modern Mix." However, after a week of using that slogan, KRSK changed it to "Today's Best Mix", possibly to avoid a cease & desist from KBFF owner Alpha Broadcasting.
format as "The Delta".
until August, when they switched to ESPNews
, which lasted until July 2011 when the HD3 subchannel was discontinued.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
in Molalla, Oregon
Molalla, Oregon
Molalla is a city in Clackamas County, Oregon, United States. The population was 5,647 at the 2000 census.-History:Molalla was named after the Molalla River, which in turn was named for the Molala, a Native American tribe that inhabited the area. William H. Vaughan took up a donation land claim in...
, broadcasting to the Portland, Oregon
Portland, Oregon
Portland is a city located in the Pacific Northwest, near the confluence of the Willamette and Columbia rivers in the U.S. state of Oregon. As of the 2010 Census, it had a population of 583,776, making it the 29th most populous city in the United States...
area on 105.1 FM
FM broadcasting
FM broadcasting is a broadcasting technology pioneered by Edwin Howard Armstrong which uses frequency modulation to provide high-fidelity sound over broadcast radio. The term "FM band" describes the "frequency band in which FM is used for broadcasting"...
, airing an adult top 40 music format branded as "The Buzz", playing current and 2000s hits. The station also broadcasts in HD Radio
HD Radio
HD Radio, which originally stood for "Hybrid Digital", is the trademark for iBiquity's in-band on-channel digital radio technology used by AM and FM radio stations to transmit audio and data via a digital signal in conjunction with their analog signals...
History
The station signed on the air in 1970 as KSLM-FM (licensed to SalemSalem, Oregon
Salem is the capital of the U.S. state of Oregon, and the county seat of Marion County. It is located in the center of the Willamette Valley alongside the Willamette River, which runs north through the city. The river forms the boundary between Marion and Polk counties, and the city neighborhood...
), then in 1973 changed their call letters to KORI. In 1978 KORI changed their call letters to KSKD and aired an automated top 40 format as "Cascade 105". In 1986 KSKD changed their call letters to KXYQ and aired a top 40 format as "Q-105", later switching to adult contemporary. In 1995 KXYQ-FM changed their call letters to KKRH and aired a classic rock format as "Earth 105". In 1998 KKRH changed their call letters to the current KRSK and began its current hot adult contemporary format as "Rosie 105", later becoming "Rosey 105" before changing to its current "105.1 The Buzz" branding.
As of 2011, KRSK, whose playlist and direction had favored modern/alternative acts, began adding more contemporary pop currents, moving the station into a more broader Adult Top 40 direction. The move puts them in competition with Clear Channel
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
's pairing of Mainstream Top 40 KKRZ
KKRZ
KKRZ is a commercial broadcast radio station in Portland, Oregon, also known as Z-100, broadcasts CHR music.-History:What is now KKRZ first signed on May, 7, 1946 as KGW-FM on 95.3 MHz and moved to 100.3 MHz on September 22, 1947...
, Rhythmic Top 40
Rhythmic Contemporary
Rhythmic contemporary, also known as rhythmic top 40, rhythmic contemporary hit radio or rhythmic crossover, is a music radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and R&B hits. Rhythmic contemporary rarely uses rock music or country music in its airplay, but it may...
KXJM
KXJM
KBFF is an Adult Top 40 radio station licensed to Portland, Oregon, USA, and serving the Portland area. The station is currently owned by Alpha Broadcasting.-Current Lineup:* Mornings 6a-10a: More Music Mornings with CJ & Nikki...
and Adult Contemporary KKCW
KKCW
KKCW is a commercial broadcast radio station licensed to Beaverton, Oregon and serves the greater Portland metropolitan area. The transmitter is located in Portland's west hills. The station's format is adult contemporary music. KKCW airs Christmas music from mid-November through Christmas...
. At the same time they also have another Adult Top 40 to compete against in KBFF, who debuted their female-friendly, "Gen-X" direction in May 2011. Interestingly, in response to KBFF's slogan of "Today's Modern Mix for the Modern Woman," KRSK responded by countering with a similar-sounding slogan, "Today's Modern Mix." However, after a week of using that slogan, KRSK changed it to "Today's Best Mix", possibly to avoid a cease & desist from KBFF owner Alpha Broadcasting.
KRSK-HD2
In 2006 KRSK added an HD2 subcarrier to its lineup, which aired a comedy format, until July 2011, when they switched to a bluesBlues
Blues is the name given to both a musical form and a music genre that originated in African-American communities of primarily the "Deep South" of the United States at the end of the 19th century from spirituals, work songs, field hollers, shouts and chants, and rhymed simple narrative ballads...
format as "The Delta".
KRSK-HD3
In June 2010 KRSK added an HD3 subcarrier to its lineup, which broadcast ESPN Deportes RadioESPN Deportes Radio
ESPN Deportes Radio is a Spanish language sports radio network created and produced by Disney-owned ESPN. Programming includes call-in talk shows and commentary from hosts about a full range of sporting events, including soccer, American football, baseball and boxing.The network has stations in 13...
until August, when they switched to ESPNews
ESPNEWS
ESPNEWS , launched on November 1, 1996, is a 24-hour-a-day sports news television channel...
, which lasted until July 2011 when the HD3 subchannel was discontinued.