KRSB-FM
Encyclopedia
KRSB-FM is a radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed
City of license
A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....

 to serve Roseburg, Oregon
Roseburg, Oregon
Roseburg is a city in the U.S. state of Oregon. It is the county seat of Douglas County. The population was 21,181 at the 2010 census.-History:...

, USA. The station, established in 1970, is currently owned by Brooke Communications, Inc. The station gained worldwide attention in the 1970s for its "Goat Weather Forecasts" based on the movement of local wild goats.

Programming

The station's initial format was a mix of middle of the road and contemporary music. By the end of the 1970s, the format had transitioned to a more modern adult contemporary music mix with up to four hours of jazz music broadcast each week.

KRSB-FM currently broadcasts a contemporary country music
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 format.

History

This station began regular operations on October 1, 1970, broadcasting with 2,750 watt
Watt
The watt is a derived unit of power in the International System of Units , named after the Scottish engineer James Watt . The unit, defined as one joule per second, measures the rate of energy conversion.-Definition:...

s of effective radiated power
Effective radiated power
In radio telecommunications, effective radiated power or equivalent radiated power is a standardized theoretical measurement of radio frequency energy using the SI unit watts, and is determined by subtracting system losses and adding system gains...

 on a frequency of 103.1 MHz. The station was assigned the call sign
Call sign
In broadcasting and radio communications, a call sign is a unique designation for a transmitting station. In North America they are used as names for broadcasting stations...

 KRSB by the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

. Under the ownership of W.R.R., Inc., KRSB was run by Tom Worden who served as general manager
General manager
General manager is a descriptive term for certain executives in a business operation. It is also a formal title held by some business executives, most commonly in the hospitality industry.-Generic usage:...

, program director
Program director
In service industries, such as education, a program director or programme director researches, plans, develops and implements one or more of the firm's professional services...

, and company president while Bob Reese took on the job of chief engineer
Broadcast engineering
Broadcast engineering is the field of electrical engineering, and now to some extent computer engineering and information technology, which deals with radio and television broadcasting...

 for the station.

To accommodate the rebranding of a co-owned AM sister station
Sister station
In broadcasting, sister stations or sister channels are radio and/or television stations operated by the same ownership....

 as KRSB, the FM station was assigned the KRSB-FM call sign
Call sign
In broadcasting and radio communications, a call sign is a unique designation for a transmitting station. In North America they are used as names for broadcasting stations...

 by the FCC on December 10, 1985.

In May 1986, W.R.R., Inc., reached an agreement to sell this station to Michael R. Wyatt. The deal was approved by the FCC on July 2, 1987, and the transaction was consummated the same day.

In February 1989, Michael R. Wyatt reached an agreement to sell this station to Broadcast Management Services, Inc. The deal was approved by the FCC on March 1, 1989, and the transaction was consummated on March 10, 1989. This ownership change would prove very short-lived as just six days later, on March 16, 1989, Broadcast Management Services, Inc., filed an application with the FCC to transfer the broadcast license
Broadcast license
A broadcast license or broadcast license is a specific type of spectrum license that grants the licensee the privilege to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses are generally straddled with additional restrictions that...

 for KRSB-FM to Brooke Communications, Inc. The new deal was approved by the FCC on April 28, 1989, and the transaction was consummated on May 8, 1989.

Weather goats

KRSB gained national and international attention in the 1970s for their "Goat Weather Forecasts", based on the behavior of wild goat
Goat
The domestic goat is a subspecies of goat domesticated from the wild goat of southwest Asia and Eastern Europe. The goat is a member of the Bovidae family and is closely related to the sheep as both are in the goat-antelope subfamily Caprinae. There are over three hundred distinct breeds of...

s grazing on Mount Nebo, near Interstate 5
Interstate 5 in Oregon
In the U.S. state of Oregon, Interstate 5 traverses the state from north to south, passing through the major cities of Portland, Salem, Eugene, and Medford.-Route description:...

. Visible from the station's studio, if the goats were high on the hill it meant fair weather. If the goats were grazing near the bottom of the hill, the forecast would call for rain
Rain
Rain is liquid precipitation, as opposed to non-liquid kinds of precipitation such as snow, hail and sleet. Rain requires the presence of a thick layer of the atmosphere to have temperatures above the melting point of water near and above the Earth's surface...

. Station manager Tom Worden told interviewers that the goats were right about 90 percent of the time while the National Weather Service
National Weather Service
The National Weather Service , once known as the Weather Bureau, is one of the six scientific agencies that make up the National Oceanic and Atmospheric Administration of the United States government...

 forecasts from distant Portland, Oregon
Portland, Oregon
Portland is a city located in the Pacific Northwest, near the confluence of the Willamette and Columbia rivers in the U.S. state of Oregon. As of the 2010 Census, it had a population of 583,776, making it the 29th most populous city in the United States...

, were only about 65 percent accurate.

While the station did still deliver the conventional scientific weather forecasts from the National Weather Service, the Goat Weather Reports included less scientific terms like "widely scattered goats" for mostly sunny skies and "low goat pressure" as a sign of rain and stormy weather ahead. By the end of the 1970s, as both traffic along Interstate 5 and accidents involving goats increased, the herd was relocated to a local ranch about 15 miles away from Mount Nebo.

Station alumni

Tom Worden, then the general manager
General manager
General manager is a descriptive term for certain executives in a business operation. It is also a formal title held by some business executives, most commonly in the hospitality industry.-Generic usage:...

 of KRSB and KYES, served as the president of the Oregon Association of Broadcasters for the 1983 calendar year.

Translators

KRSB-FM programming is also carried on a broadcast translator station to extend or improve the coverage area of the station.
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