KPEK
Encyclopedia
KPEK is a commercial radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 located in Albuquerque, New Mexico
Albuquerque, New Mexico
Albuquerque is the largest city in the state of New Mexico, United States. It is the county seat of Bernalillo County and is situated in the central part of the state, straddling the Rio Grande. The city population was 545,852 as of the 2010 Census and ranks as the 32nd-largest city in the U.S. As...

, broadcasting on 100.3 FM
FM broadcasting
FM broadcasting is a broadcasting technology pioneered by Edwin Howard Armstrong which uses frequency modulation to provide high-fidelity sound over broadcast radio. The term "FM band" describes the "frequency band in which FM is used for broadcasting"...

. KPEK airs a hot adult contemporary music format branded as "The Peak".

History

The Peak launched in September 1996 with a modern adult contemporary format built on the popularity of artists such as Hootie & the Blowfish
Hootie & the Blowfish
Hootie & the Blowfish is an American rock band that enjoyed popularity in the second half of the 1990s. They were originally formed in 1986 at the University of South Carolina by Darius Rucker, Dean Felber, Jim Sonefeld, and Mark Bryan. The band has recorded five studio albums to date, and has...

, Counting Crows
Counting Crows
Counting Crows is an American rock band originating from Berkeley, California. Formed in 1991, the group gained popularity following the release of its debut album in 1993, August and Everything After, which featured the hit single "Mr. Jones"...

 and Alanis Morissette
Alanis Morissette
Alanis Nadine Morissette is a Canadian-American singer-songwriter, guitarist, record producer, and actress. She has won 16 Juno Awards and seven Grammy Awards, was nominated for two Golden Globe Awards and also shortlisted for an Academy Award nomination...

. Gene & Julie were the stations first morning program who would help to grow the stations audience before moving to a bigger market in 1999. By 2000, The Peaks' format had skewed towards alternative rock
Alternative rock
Alternative rock is a genre of rock music and a term used to describe a diverse musical movement that emerged from the independent music underground of the 1980s and became widely popular by the 1990s...

 after its sister station KTEG
KTEG
KABQ-FM is a radio station broadcasting a Classic Country format. Licensed to the suburb of Bosque Farms, New Mexico, it serves the Albuquerque metropolitan area. It first began broadcasting in 1985 under the call sign KHBN. The station is currently owned by Clear Channel Communications.-104.7...

 "The Edge" moved on to heavier rock. Their slogan at that time was "music for the rest of us" and would be one of the top rated stations in Albuquerque. But by early 2001 two of its competitors would challenge the station creating a fierce battle in the alternative format. By 2003 KPEK would bring on Tony & Jackie who had been heard on local top 40 stations KKSS
KKSS
KKSS is a commercial radio station located in Santa Fe, New Mexico, broadcasting to the Santa Fe and Albuquerque, New Mexico, area. KKSS airs a rhythmic Top 40 music format branded as "Kiss 97.3".-History:...

, KCHQ, and KKOB-FM
KKOB-FM
KKOB-FM, is an FM radio station based in Albuquerque, New Mexico, owned by Cumulus Media. It broadcasts on 93.3 MHz and has a Top 40 format in competition with similar-formatted rival KDLW and Rhythmic Top 40 rivals KKSS and KAGM for listeners in that market....

in past years. The Peak would also shift to a Hot AC format returning it to a pop-based format rather than a rock-based one.

External links

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