KKOB-FM, is an FM

FM broadcasting

FM broadcasting is a broadcasting technology pioneered by Edwin Howard Armstrong which uses frequency modulation to provide high-fidelity sound over broadcast radio. The term "FM band" describes the "frequency band in which FM is used for broadcasting"...

 radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 based in Albuquerque, New Mexico

Albuquerque, New Mexico

Albuquerque is the largest city in the state of New Mexico, United States. It is the county seat of Bernalillo County and is situated in the central part of the state, straddling the Rio Grande. The city population was 545,852 as of the 2010 Census and ranks as the 32nd-largest city in the U.S. As...

, owned by Cumulus Media

Cumulus Media

Cumulus Media, Inc. is the second largest Owner and Operator of AM and FM radio stations in the United States, behind Clear Channel Communications, operating 570 stations in 150 markets as of September 16, 2011. The company also owns Cumulus Media Networks...

. It broadcasts on 93.3 MHz and has a Top 40 format in competition with similar-formatted rival KDLW and Rhythmic Top 40 rivals KKSS

KKSS

KKSS is a commercial radio station located in Santa Fe, New Mexico, broadcasting to the Santa Fe and Albuquerque, New Mexico, area. KKSS airs a rhythmic Top 40 music format branded as "Kiss 97.3".-History:...

 and KAGM

KAGM

KAGM is a commercial radio station located in Los Lunas, New Mexico, broadcasting to the Albuquerque, New Mexico area on 106.3 FM. KAGM airs a Rhythmic contemporary music format branded as "Power 106" and features a Hip-Hop leaning direction....

 for listeners in that market.

Its brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 is "93-3 KOB-FM - The Pop Music Channel." The station plays today's top hits with each song ending with a "pop tag" in which a female voice names the artist and song title. Its Rhythmic rival KKSS has also started doing this as well.

History

For much of its existence, KKOB-FM had an adult contemporary or hot adult contemporary format. KOBs' first shift to mainstream top 40 came in 1999 playing "Today's best music" rivaling the newly launched KCHQ-FM "Channel" 105.1 which had returned mainstream top 40 to the local market after a six year absence. Both stations were often head-to-head in the ratings until late 2000 when KCHQ had shifted to an 80's hits format. However in January 2001, KKOB would also switch to an 80's format putting the two stations in competition once again. KKSS, which had been facing a fierce rhythmic battle with KYLZ-FM "Wild 106", would become the areas mainstream top 40 outlet a few weeks later, but in November 2002, KKSS was sold to Hispanic Broadcasting and had returned to rhythmic top 40. KCHQ had dropped the 80's format in the Fall of 2001 but the format continued to lose steam on KKOB. Therefore on Christmas Day 2002 the station would return to the top 40 format and had also returned to using the three letter 'KOB' ID in its branding. This would also mark the exit of the station's long-time morning host Phil "The Bean" Sisneros.

External links

• 93-3 KOB-FM's official website