KLOK is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a World Ethnic format. Licensed to San Jose, California

San Jose, California

San Jose is the third-largest city in California, the tenth-largest in the U.S., and the county seat of Santa Clara County which is located at the southern end of San Francisco Bay...

, USA, the station serves the greater San Francisco Bay Area

San Francisco Bay Area

The San Francisco Bay Area, commonly known as the Bay Area, is a populated region that surrounds the San Francisco and San Pablo estuaries in Northern California. The region encompasses metropolitan areas of San Francisco, Oakland, and San Jose, along with smaller urban and rural areas...

. Its slogan is San Francisco's international community radio station.

History

E.L Barker founded KLOK Radio and began broadcasting on October 13, 1946. Initially the station broadcast with a 5,000 watt daytime signal, later adding a 1,000 watt night time signal in 1952. The power increased to 10,000 watts daytime and 5,000 watts night time on June 29, 1964. Mr. Barker sold KLOK Radio to Davis Broadcasting (which later became the Weaver Davis Fowler Corporation) in 1967. On August 10, 1969, KLOK increased the daytime power to its current 50,000 watts - the most powerful station in Santa Clara County at that time. These historical dates are listed on a plaque near the entrance of the station's former studios (and current transmitter site) in San Jose.

In the late sixties and seventies , the station broadcast "oldies" pop music eventually changing into Adult Contemporary. By the early 1980s, KLOK's parent company also owned KLOK-FM

KLOK-FM

KLOK-FM is a radio station broadcasting a Regional Mexican format. Licensed to Greenfield, California, USA, the station serves the Santa Cruz area. The station is currently owned by Entravision Holdings, LLC.-History:...

 (San Francisco), KWIZ

KWIZ

KWIZ, is a commercial radio station located in Santa Ana, California, broadcasting to the Los Angeles-Orange County area on 96.7 FM. KWIZ airs a Regional Mexican music format branded as "Sondido 96.7 FM". In the early days, Spinder McLaine, Karen Sharpe, John Novak and James Gomez hosted radio shows...

 (Santa Ana) and KFIG

KFIG

KFIG is a sports talk station in Fresno, California, United States. The station broadcasts at 1430 kHz on AM.KFIG serves as the local affiliate for ESPN Radio. It is also an affiliate of the Los Angeles Lakers, San Francisco 49ers, San Francisco Giants and San Jose Sharks.-External links:*...

 (Fresno). According to Ad Week, all five stations eventually shared the "Yes/No Radio" format which was developed by KLOK Executive VP and GM, Bill Weaver. This allowed the station to leverage branding, advertising, and jingles. In this format, listeners would respond to the "KLOK Yes/No Music Poll" by calling in to the station and vote to keep ("Yes") or remove ("No") songs in the playlist.

KLOK switched to a Spanish language format on August 9, 1988, after the station was sold to the owners of KBRG

KBRG

KBRG is a Spanish-language station in San Jose, California. It is the oldest surviving Spanish music station in the San Francisco Bay Area, having first appeared in the 1960s or earlier as 105.3 . It moved to 104.9 in December 1983, and then to 100.3 in a three-station swap on December 31, 1997...

 for $5M. The station maintained this format until 2009, when its sale by Univision Radio

Univision Radio

Univision Radio is the radio division of media giant Univision Communications, Inc., which also ownsthe Univision television network. The company was formerly known as Hispanic Broadcasting Corporation. It is the eighth largest radio company in the United States, and the largest Hispanic radio...

 to Principle Broadcasting Network was followed by a change to a format billed as "New International Community Radio" generally consisting of South Asian music.

Current Programming

KLOK uses a new community radio format featuring brokered programming

Brokered programming

Brokered programming is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot commercials...

, largely serving the local India

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

n community. KLOK also broadcasts the San Francisco Giants

San Francisco Giants

The San Francisco Giants are a Major League Baseball team based in San Francisco, California, playing in the National League West Division....

in Spanish.

External links