KLLI
Encyclopedia
KRLD-FM is a sports talk
Sports radio
Sports radio is a radio format devoted entirely to discussion and broadcasting of sporting events. A popular format with an almost exclusively male demographic in most areas, sports radio is characterized by an often-boisterous on-air style and extensive debate and analysis by both hosts and...

 radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 serving the Dallas
Dallas, Texas
Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...

/Fort Worth, Texas
Fort Worth, Texas
Fort Worth is the 16th-largest city in the United States of America and the fifth-largest city in the state of Texas. Located in North Central Texas, just southeast of the Texas Panhandle, the city is a cultural gateway into the American West and covers nearly in Tarrant, Parker, Denton, and...

, Metroplex. KRLD-FM is owned by CBS Radio
CBS Radio
CBS Radio, Inc., formerly known as Infinity Broadcasting Corporation, is one of the largest owners and operators of radio stations in the United States, third behind main rival Clear Channel Communications and Cumulus Media. CBS Radio owns around 130 radio stations across the country...

. It also re-transmits on Washington D.C. sister station WJFK-FM
WJFK-FM
WJFK-FM, known on-air as 106.7 The Fan, is a sports radio-formatted broadcast radio station licensed to Manassas, Virginia, serving the metro Washington DC area...

 106.7 HD-2 through a secured internet feed.

KSFM/KSPD/The Sound Of Success

105.3 FM went on the air in January 1958 with a classical format as KSFM. In 1960, the station went dark and then resurfaced with an automated Beautiful Music
Beautiful music
Beautiful music is a mostly instrumental music format that was prominent in American radio from the 1960s through the 1980s...

 format as KPSD, only to go dark again by the end of the year. Century Broadcasting purchased the dark KPSD in 1962 and returned it to the air as KMAP, "The Sound of Success," featuring classical music and later Broadway show tunes. In 1968, Century sold KMAP to Dawson Communications, who changed the call letters to KXXK and the format to MOR music.

Coax/Cozy 105.3/Young Country

KXXK became KOAX ("Coax") in 1971. Through the 1970s and into the early 1980s, Beautiful Music KOAX was one of the most popular FM stations in Dallas/Fort Worth, consistently scoring top 10 ratings. By 1985, its ratings were down, and KOAX changed calls to KQZY ("Cozy 105.3") that year, evolving the format from Beautiful Music to Soft AC. KQZY changed format to Hot AC as "Star 105.3" in September 1989, taking the new calls KRSR the following summer featuring personalities Bob Nelson, John McCarty, Teri Richardson, Mike Sheppard, Scott Carpenter (PD) and later added Stoobie Doak. Ratings remained low, and in January 1992 Alliance Broadcasting based in Walnut Creek California launched the very first "Young Country" station on 105.3 with the station temporarily taking the calls KRRM before becoming KYNG in February. The format younger sounding country music and created "Morning Shows" all day that highlighted listener calls, tons of requests and fun jock talk. It was all a part of owner Alliance's "Young Country" concept.

Live 105.3/Free FM

After being acquired by Infinity Broadcasting (now CBS Radio) KYNG changed format from country music to a combination of Hot Talk and Active Rock
Active rock
Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock plays contemporary rock artists with a mix of songs common in the classic rock radio format.-Format background:...

 music in March 2000. Three years later, in March 2003, the station took the new calls KLLI, the "Live 105.3" name and the slogan "The Alternative Talk Station". In late 2005 as part of the station's change in morning shows (due to Howard Stern
Howard Stern
Howard Allan Stern is an American radio personality, television host, author, and actor best known for his radio show, which was nationally syndicated from 1986 to 2005. He gained wide recognition in the 1990s where he was labeled a "shock jock" for his outspoken and sometimes controversial style...

 leaving CBS Radio
CBS Radio
CBS Radio, Inc., formerly known as Infinity Broadcasting Corporation, is one of the largest owners and operators of radio stations in the United States, third behind main rival Clear Channel Communications and Cumulus Media. CBS Radio owns around 130 radio stations across the country...

 to go to Sirius Satellite Radio
Sirius Satellite Radio
Sirius Satellite Radio is a satellite radio service operating in North America, owned by Sirius XM Radio.Headquartered in New York City, with smaller studios in Los Angeles and Memphis, Sirius was officially launched on July 1, 2002 and currently provides 69 streams of music and 65 streams of...

 in early 2006), KLLI dropped the "Alternative Talk Station" slogan and started using the CBS Radio nationwide slogan for FM Talk, "Free FM
Free FM
Free FM was a short-lived, mostly-talk-radio format and brand name for eleven FM CBS Radio stations in the United States, and was created because of Howard Stern's departure to Sirius Satellite Radio in January 2006. Free FM was given its name to highlight that its stations broadcast free-to-air,...

". In May 2007 (as part of CBS Radio's phasing out of the Free FM name and slogan) KLLI dropped the "Free FM" slogan and was again simply known as "Live 105.3."

105.3 The Fan

On December 8, 2008, KLLI switched to a sports talk format branded as "105.3 The Fan." This change was not a complete overhaul as some hosts, notably morning host Jagger and some of his morning crew, survived the shift while others, including Russ Martin
Russ Martin
Russell Dale Martin is an American radio shock jock in Dallas, Texas. He has worked in the Dallas radio market for over 26 years. Martin hosted the #1 rated The Russ Martin Show on KLLI Live 105.3 in Dallas, until December 8, 2008 when KLLI switched to an all-sports format...

, were not retained. On December 12, 2008, the call sign was changed to KRLD-FM to match sister station KRLD (AM).

105.3 The Fan currently ranks #25 (1.8) in the Dallas-Fort Worth market as of the April 2011 PPM Ratings book.

HD Radio

105.3 HD-2 was originally launched in 2005 as a Spanish version of their "Live/Free FM" format. Then on 2008, the HD-2 channel shifted to an Indie Rock
Indie rock
Indie rock is a genre of alternative rock that originated in the United Kingdom and the United States in the 1980s. Indie rock is extremely diverse, with sub-genres that include lo-fi, post-rock, math rock, indie pop, dream pop, noise rock, space rock, sadcore, riot grrrl and emo, among others...

-formated playlist from internet radio station The Indie-Verse
The Indie-Verse
The Indie-Verse is an internet radio station based in Dallas, Texas serving the Dallas/Fort Worth Metroplex as well as all of the United States through its internet presence with a diverse alternative & indie music format...

 via a secured internet feed. In June 2009, The Indie-Verse was dumped in favor of the simulcast of KRLD NewsRadio 1080 AM. That reason is because of the new Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

 Zune
Zune
Zune is a digital media brand owned by Microsoft which includes a line of portable media players, a digital media player software for Windows machines, a music subscription service known as a 'Zune Music Pass', music and video streaming for the Xbox 360 via the Zune Software, music, TV and movie...

 player's feature: which allows listeners to hear HD stations as well as their MP3s, but turns out, won't be able to tune into the AM
AM broadcasting
AM broadcasting is the process of radio broadcasting using amplitude modulation. AM was the first method of impressing sound on a radio signal and is still widely used today. Commercial and public AM broadcasting is carried out in the medium wave band world wide, and on long wave and short wave...

 dials.

105.3 HD-3 broadcasts Dallas Cowboys
Dallas Cowboys
The Dallas Cowboys are a professional American football franchise which plays in the Eastern Division of the National Football Conference of the National Football League . They are headquartered in Valley Ranch in Irving, Texas, a suburb of Dallas...

 Radio, where they air past football games and discuss all things Cowboys, with the overnight hours occupied by Fox Sports Radio
Fox Sports Radio
Fox Sports Radio, abbreviated FSR, is an international radio network consisting of sports talk programming. The network is a service of Premiere Networks...

.

Airstaff

The station's current lineup is as follows
  • Morning Show (5:30am-10am): New School - RJ & Shan
  • Mid-Days (10am-2pm): Josh Lewin & Mark Elfenbein
  • Afternoon Drive (2pm-7pm): Rage featuring Greggo & Richie - Gregg "Greggo" Williams & Richie Witt & Failure Jesus (In Spirit)
  • Evenings (7pm-10pm): Gavin Dawson
  • Late Nights (10pm-1am): Arnie Spanier
  • Overnights (1am-5:30am): The J.T The Brick Show - JT The Brick

NASCAR

KRLD-FM is the flagship station for Texas Motor Speedway and carries NASCAR
NASCAR
The National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...

 Sprint Cup Series racing.

Dallas Cowboys

KRLD-FM has been the flagship station for the Dallas Cowboys
Dallas Cowboys
The Dallas Cowboys are a professional American football franchise which plays in the Eastern Division of the National Football Conference of the National Football League . They are headquartered in Valley Ranch in Irving, Texas, a suburb of Dallas...

 National Football League
National Football League
The National Football League is the highest level of professional American football in the United States, and is considered the top professional American football league in the world. It was formed by eleven teams in 1920 as the American Professional Football Association, with the league changing...

 team since the 2009 season
2009 Dallas Cowboys season
The 2009 Dallas Cowboys season is the 50th season for the team in the National Football League. It is the team's first season playing at Cowboys Stadium. Their victory over the Oakland Raiders on November 26 extended their Thanksgiving winning streak to four in a row and also ended a three game...

. The new deal revived the long association the Cowboys had with KRLD-AM in the 1970s and 1980s. It features regular appearances by team owner Jerry Jones
Jerry Jones
Jerral "Jerry" Wayne Jones is the owner and general manager of the NFL team, the Dallas Cowboys.-Early life:Jones was born in Los Angeles, California. His family moved to North Little Rock, Arkansas when he was an infant. Jones was a star running back at North Little Rock High School...

 and coach Jason Garrett
Jason Garrett
Jason Calvin Garrett is an American former National Football League player and the current head coach of the Dallas Cowboys...

.

Texas Rangers

The Texas Rangers
Texas Rangers (baseball)
The Texas Rangers are a professional baseball team in the Dallas-Fort Worth Metroplex, based in Arlington, Texas. The Rangers are a member of the Western Division of Major League Baseball's American League, and are the reigning A.L. Western Division and A.L. Champions. Since , the Rangers have...

 of Major League Baseball
Major League Baseball
Major League Baseball is the highest level of professional baseball in the United States and Canada, consisting of teams that play in the National League and the American League...

 aired their games from Monday through Friday on 105.3 The Fan in the 2009
2009 Texas Rangers season
The Texas Rangers' 2009 season was the 49th in franchise history and the team's 38th year in Arlington, Texas.2009 signified the continuation of a strategy implemented by General Manager Jon Daniels in the summer of 2007. The plan to improve the club emphasized the acquisition and development of...

 and 2010 seasons
2010 Texas Rangers season
The Texas Rangers’ 2010 season was the 50th in franchise history. The team, managed by Ron Washington, won their first division title since 1999 and reached the World Series for the first time in only their fourth playoff appearance. Washington would become only the second manager in franchise...

 (the latter was their pennant-winning year
2010 American League Championship Series
The 2010 American League Championship Series was the best-of-seven game series pitting the winners of the 2010 American League Division Series for the American League Championship. The American League wild card-winning New York Yankees faced the American League Western Division champions Texas...

). Weekend games were still on KRLD NewsRadio 1080. After that season, the Rangers did not renew the contract. Games in 2011 and beyond will be on rival station 103.3 ESPN
KESN
KESN is a Dallas/Fort Worth, Texas based sports talk radio station. It is owned and operated by the Walt Disney Company as an ESPN Radio affiliate.-History:...

 in English and on KZMP
KZMP (AM)
KZMP is a radio station that serves the Dallas-Fort Worth Metroplex. It is owned by Liberman Broadcasting however it is managed and operated by The Walt Disney Company's ESPN under a local marketing agreement.-History:...

in Spanish.

External links

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