KDMX-FM
Encyclopedia
KDMX branded as "Mix 102.9," is a radio station
serving the Dallas/Fort Worth Metroplex
in Texas
. It is currently owned and operated by Clear Channel Communications
and plays a mixture of adult contemporary and pop music
hits dating from the 1980s to the present.
a year later then returned to the airwaves on 1962. For that time, KQRO's format consisted mostly of classical
and orchestral
music. In 1965, the callsign was changed to KEIR with an unknown format.
In 1971, the call letters were changed once again to KDTX, this time with a religious
format. Then over six years later, the callsign was changed to KMGC (the KDTX
call letters were later used on a local TV station in 1987, ironically with Christian programming) and the Christian contemporary format continued up until September 1977. It was then changed to an adult contemporary format as Mellow 102.9 and a month later to Magic 102.9. Prior to that, a mass distribution of door-hanger flyers announced the station is coming. This station has enjoyed a loyal following up until 1991 when KMGC began stunting a series of format changes ranging from rock oldies
to country
to an all-Beatles
format before changing to its current callsign and settling on its current Hot AC format.
As of 2009, parent company Clear Channel Communications
has laid off over 2,000 employees to lower costs and forced its "Mix" branded stations to voice track
most of their airtime leaving very few live personalities across the nation.. Among laying off in Dallas, the voices of midday personality Lisa Thomas was replaced with fellow Clear Channel station KUSS
's midday personality, Cindy Spicer. Late night personality Joe Kelley was replaced with voicetrack. Morning co-host, Tony Zazza
was replaced with Weeknights personality Jen Austin and the Program Director Rick. Zazza is now the midday host at competing station KVIL. Later that year, Jen Austin was laid off as well. With afternoons, shortly hosted by PD Rick, but later satellite
-fed On Air with Ryan Seacrest
. On Air with Ryan Seacrest
ironically is the afternoon drive for sister station KHKS.
KDMX originally launched a secondary HD Radio
(HD-2) subchannel known as "The Summit", broadcasting an AAA
format. It has since then moved to KZPS 92.5 HD-2 to make way for Pride Radio (previously on KHKS HD-2) with a format attracting the LGBT
community. As of March 28, 2011; 102.9 HD-2 is broadcasting a Soft Oldies
/AC Gold format as "Sunny 102.9 HD-2", shifting "Pride Radio" back to 106.1 HD-2.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
serving the Dallas/Fort Worth Metroplex
Dallas/Fort Worth Metroplex
The Dallas–Fort Worth–Arlington Metropolitan Statistical Area, a title designated by the U.S. Census as of 2003, encompasses 12 counties within the U.S. state of Texas. The area is divided into two metropolitan divisions: Dallas–Plano–Irving and Fort Worth–Arlington. Residents of the area...
in Texas
Texas
Texas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...
. It is currently owned and operated by Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
and plays a mixture of adult contemporary and pop music
Pop music
Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...
hits dating from the 1980s to the present.
History
This station first began its broadcasting activities as KQRO on October 15, 1960 (although license was granted on July 2, 1959). It went darkDark (broadcasting)
In the broadcasting industry, dark is a term used to describe a radio station or television station that has gone off-the-air for an indefinite period of time, or as defined by the U.S. Federal Communications Commission , a "silent" station...
a year later then returned to the airwaves on 1962. For that time, KQRO's format consisted mostly of classical
Classical music
Classical music is the art music produced in, or rooted in, the traditions of Western liturgical and secular music, encompassing a broad period from roughly the 11th century to present times...
and orchestral
Orchestra
An orchestra is a sizable instrumental ensemble that contains sections of string, brass, woodwind, and percussion instruments. The term orchestra derives from the Greek ορχήστρα, the name for the area in front of an ancient Greek stage reserved for the Greek chorus...
music. In 1965, the callsign was changed to KEIR with an unknown format.
In 1971, the call letters were changed once again to KDTX, this time with a religious
Christian radio
Christian radio is a category of radio formats that focus on transmitting programming with a Christian message. In the United States, where it is more established, many such broadcasters play popular music of Christian influence, though many programs have talk or news programming covering...
format. Then over six years later, the callsign was changed to KMGC (the KDTX
KDTX-TV
KDTX-TV is a religious television station in Dallas, Texas, broadcasting on digital channel 45 as a Trinity Broadcasting Network O&O. Its studios are located in TBN's International Production Center in Irving, Texas....
call letters were later used on a local TV station in 1987, ironically with Christian programming) and the Christian contemporary format continued up until September 1977. It was then changed to an adult contemporary format as Mellow 102.9 and a month later to Magic 102.9. Prior to that, a mass distribution of door-hanger flyers announced the station is coming. This station has enjoyed a loyal following up until 1991 when KMGC began stunting a series of format changes ranging from rock oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....
to country
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
to an all-Beatles
The Beatles
The Beatles were an English rock band, active throughout the 1960s and one of the most commercially successful and critically acclaimed acts in the history of popular music. Formed in Liverpool, by 1962 the group consisted of John Lennon , Paul McCartney , George Harrison and Ringo Starr...
format before changing to its current callsign and settling on its current Hot AC format.
As of 2009, parent company Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
has laid off over 2,000 employees to lower costs and forced its "Mix" branded stations to voice track
Voice-tracking
Voice-tracking, also called cyber jocking and referred to sometimes colloquially as a robojock, is a technique employed by some radio stations in radio broadcasting to produce the illusion of a live disc jockey or announcer sitting in the radio studios of the station when one is not actually...
most of their airtime leaving very few live personalities across the nation.. Among laying off in Dallas, the voices of midday personality Lisa Thomas was replaced with fellow Clear Channel station KUSS
KUSS
KOGO-FM is a news/talk radio station licensed to Carlsbad, California, simulcasting KOGO 600 AM San Diego. KOGO-FM is one of the seven San Diego stations owned and operated by Clear Channel Communications.-History:...
's midday personality, Cindy Spicer. Late night personality Joe Kelley was replaced with voicetrack. Morning co-host, Tony Zazza
Tony Zazza
Tony Zazza is a radio personality, entrepreneur and philanthropist in the Dallas – Fort Worth Metroplex for over 11 years.Tony was born, June 25, 1975, in San Diego, CA. He's the eldest of 5 children and moved to Hillsboro, Texas after high school on a Baseball scholarship to attend Hill College...
was replaced with Weeknights personality Jen Austin and the Program Director Rick. Zazza is now the midday host at competing station KVIL. Later that year, Jen Austin was laid off as well. With afternoons, shortly hosted by PD Rick, but later satellite
Satellite radio
Satellite radio is an analogue or digital radio signal that is relayed through one or more satellites and thus can be received in a much wider geographical area than terrestrial FM radio stations...
-fed On Air with Ryan Seacrest
On Air with Ryan Seacrest (radio)
On Air with Ryan Seacrest is the name of an American syndicated radio program hosted by Ryan Seacrest. As of 2010, the daily morning radio show airs on Los Angeles top 40 station KIIS-FM and was launched at the same time as the television show with the same name, although Seacrest had hosted a...
. On Air with Ryan Seacrest
On Air with Ryan Seacrest (radio)
On Air with Ryan Seacrest is the name of an American syndicated radio program hosted by Ryan Seacrest. As of 2010, the daily morning radio show airs on Los Angeles top 40 station KIIS-FM and was launched at the same time as the television show with the same name, although Seacrest had hosted a...
ironically is the afternoon drive for sister station KHKS.
KDMX originally launched a secondary HD Radio
HD Radio
HD Radio, which originally stood for "Hybrid Digital", is the trademark for iBiquity's in-band on-channel digital radio technology used by AM and FM radio stations to transmit audio and data via a digital signal in conjunction with their analog signals...
(HD-2) subchannel known as "The Summit", broadcasting an AAA
Adult album alternative
Adult album alternative is a radio format. A spinoff from the album-oriented rock format, its roots trace to the 1960s and 1970s from the earlier freeform and progressive formats....
format. It has since then moved to KZPS 92.5 HD-2 to make way for Pride Radio (previously on KHKS HD-2) with a format attracting the LGBT
LGBT
LGBT is an initialism that collectively refers to "lesbian, gay, bisexual, and transgender" people. In use since the 1990s, the term "LGBT" is an adaptation of the initialism "LGB", which itself started replacing the phrase "gay community" beginning in the mid-to-late 1980s, which many within the...
community. As of March 28, 2011; 102.9 HD-2 is broadcasting a Soft Oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....
/AC Gold format as "Sunny 102.9 HD-2", shifting "Pride Radio" back to 106.1 HD-2.