KBIG-FM
Encyclopedia
KBIG-FM is an FM
FM broadcasting
FM broadcasting is a broadcasting technology pioneered by Edwin Howard Armstrong which uses frequency modulation to provide high-fidelity sound over broadcast radio. The term "FM band" describes the "frequency band in which FM is used for broadcasting"...

 radio station in Los Angeles, California
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...

, owned by Clear Channel. The station plays a Hot Adult Contemporary format heavy on music from the 1980s, 1990s, and 2000s.

Early years

At one time KBIG was one of the highest-rated musical stations in the country. Founded by John H. Poole in 1952 as an AM radio station originating from Catalina Island
Santa Catalina Island, California
Santa Catalina Island, often called Catalina Island, or just Catalina, is a rocky island off the coast of the U.S. state of California. The island is long and across at its greatest width. The island is located about south-southwest of Los Angeles, California. The highest point on the island is...

 off the coast of California. Known as “The Catalina Island Station”. KBIG was earmarked by innovative programming and boosted by magnified signal strength, which Poole knew would be achieved by broadcasting the station’s directional signal across ocean water. That created full-strength radio coverage from Santa Barbara to San Diego and beyond. The station became very popular presenting an Island theme and scheduling music, news, and commercials on a different sequence from his competitors. “We knew if you changed stations during a commercial, you would always find music on K-BIG,” Poole claimed. The call letters were named in honor of the station's original disc jockey, Carl "Mr. Big" Bailey. They originally broadcast Big band
Big band
A big band is a type of musical ensemble associated with jazz and the Swing Era typically consisting of rhythm, brass, and woodwind instruments totaling approximately twelve to twenty-five musicians...

 and new music of the times. The AM station was sold to religious broadcasters and now operates as KBRT
KBRT
KBRT is a Christian radio station. It airs Christian talk radio programming from Santa Catalina Island to Los Angeles, Orange County, the Inland Empire, San Diego, and Santa Barbara. The station broadcasts at 10,000 Watts sunrise to sunset at 740 kHz from the hill above Avalon on Catalina Island...

.

In the mid-1960s, KBIG began simulcasting its AM signal on the 104.3 FM frequency (where KBIG continues to broadcast today). As an FM station, KBIG broadcast the format for which the station is best known, Beautiful music, playing lush instrumentals and occasional vocal performances. KBIG also had its staff of "KBIG Singers", who would sing the station's jingles and also record their own albums to offer to listeners. One of the "KBIG Singers" was session singer Sally Stevens, who began her career at KBIG. The station was owned by Bonneville International
Bonneville International
Bonneville International Corporation is a broadcasting company wholly owned by The Church of Jesus Christ of Latter-day Saints through its for-profit arm, Deseret Management Corporation...

 for many years.

The Beautiful music format continued until 1987. At that time the station dropped the instrumentals and became a soft adult contemporary station, placing it as a direct competitor to KOST
KOST
KOST is a radio station licensed to Los Angeles, California, with an adult contemporary musical format. It is one of three adult contemporary formatted radio station in the Los Angeles/Orange County area, the others being sister station KBIG and CBS-owned KTWV...

. In 1988 KBIG began mixing in more rock and roll oldies from 1964 to 1969 as well as hotter AC artists, although, was still Gold Based AC at that point.

The 'Upbeat' Evolution

By 1990 KBIG dropped the 1960s songs and began playing more current hits. In 1992, KBIG became more of a Hot AC station until 1995, when KBIG moved back toward mainstream AC to compete against rival KOST. In the 1990s KBIG was home to Disco Saturday Night. In late 1996 KBIG once again moved toward a Hot AC format. Bonneville decided to sell KBIG to Chancellor in 1997. In exchange, Chancellor sold KZLA 93.9 FM to Bonneville. In 1998, the station relaunched as "The New K-BIG 104" and replaced most of its disc jockeys. The station had switched back to a mainstream AC format. KBIG briefly became the Los Angeles area affiliate to the nationally-syndicated Delilah show. In 1999, Chancellor acquired KOST
KOST
KOST is a radio station licensed to Los Angeles, California, with an adult contemporary musical format. It is one of three adult contemporary formatted radio station in the Los Angeles/Orange County area, the others being sister station KBIG and CBS-owned KTWV...

 and KFI
KFI
KFI is an AM radio station in Los Angeles, California. It received its license to operate on March 31, 1922 and began operating on April 16, 1922 as one of the United States' first high-powered, "clear-channel" stations...

 from Cox Radio. Chancellor had already owned Modern AC station KYSR
KYSR
KYSR is a commercial modern rock radio station in Los Angeles, California, covering the Los Angeles, Orange County, and Inland Empire areas on 98.7 FM. KYSR is also simulcasted on KSRY 103.1 FM in Tehachapi, California...

. In 1999, Chancellor and Capstar had merged, forming AMFM, Inc. With AMFM now owning AC station KOST, they evolved KBIG to a Hot AC format with a lean on '80s gold, uptempo AC currents, and Rhythmic pop.

In 2000, AMFM was purchased by Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...

. On July 18, 2005, KBIG made major changes by cutting back on commercial time (concentrating on 30 minute music sweeps), dropped the jingles and the top of the hour IDs (i.e."...It's 4 O'Clock In The West..." would no longer be heard), and tweaked their musical direction by focusing on less currents and more recurrents from the 1980s and 1990s, with most of the music leaning towards a rhythmic approach. They also began to read out the individual letters of the stations ID, K-B-I-G, instead of the K-BIG (kay-big), although briefly in the summer of 2007, the "KBIG 104" slogan would sometimes be used.

In July 2006 KBIG also began expanding their Dance mixes to weekends. Usually the mixes were featured on its nightly programs "Boogie Nights" (7PM to 10PM Monday-Thursday and 7PM to 12AM Fridays) and "Thump Radio" (12Mid to 5AM Friday-Saturday). While some suspected a shift to a Dance direction, KBIG management insisted that there were no changes in the works at the time.

On August 17, 2006, KBIG picked up new competition as Emmis Communications
Emmis Communications
Emmis Communications is a media conglomerate based in Indianapolis, Indiana. The company owns radio stations and magazines in the United States, Hungary, Slovakia and Bulgaria.-History:...

 changed longtime Country music
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 rival 93.9 KZLA to Adult Rhythmic Contemporary
Rhythmic Adult Contemporary
Rhythmic adult contemporary is a format used on stations in the United States and Canada. It usually gears toward an older audience, ages 25 to 54. Stations using this format play disco from the 1970s and early 1980s, dance/pop music, adult-friendly hip hop/old school tracks, R&B, dance/freestyle...

 as "Movin' 93.9 (KMVN)
KMVN-FM
KXOS is a Spanish AC station serving Los Angeles and the surrounding area. The station is owned by Emmis Communications and operated by Radio Centro, which owns several stations in Mexico....

." The move gave Los Angeles two stations with the same Rhythmic-sounding direction aimed at Adults, even though KBIG was technically an Adult Top 40. In 2007, Emmis launched a $5 million dollar marketing campaign which has had little effect on KBIG. CFO Pat Walsh says it's the "single largest marketing program in Emmis history." CEO Jeff Smulyan seemed unsure of KMVN, saying rhythmic AC MOViN' "may or may not be right", but after a shaky start in its first two arbitron books, KMVN did move up in the Spring 2007 period, while KBIG saw a dip, which would be a sign of things to come with their direction.

Despite having been a Rhythmic based radio station (at the time), KBIG was a loyal affiliate to the legendary Casey Kasem
Casey Kasem
Kemal Amin "Casey" Kasem is an American radio personality and voice actor who is best known for being the host of the nationally syndicated Top 40 countdown show American Top 40, and for voicing Shaggy in the popular Saturday morning cartoon franchise Scooby-Doo.Kasem, along with Don Bustany and...

 and his weekly Hot AC countdown, American Top 20, which ran Sunday morning from 7:00am to 10:00am. Former KBIG morning man Charlie Tuna
Charlie Tuna
Charlie Tuna is the stage name of Art Ferguson , a radio personality based in Los Angeles, California currently working at KRTH-FM....

 was Kasem's regular substitute host.

In 2003 David "Chachi" Denes became KBIG's Program Director, beginning his reign at the age of 28.

In February 2007 KBIG added "Delilah" back to its lineup. The news of having the program air on KBIG generated a lot of talk because her show is geared toward a mainstream AC audience, which was viewed as out of place on KBIG because of its Rhythmic direction. However after adding Delilah, KBIG began adding more Mainstream AC product into the playlist.

"104.3 MY FM"

During the first week in September 2007, there was talk about KBIG flipping formats and several domains had been registered. On September 17 Charlie Tuna confirmed a change was coming when he announced that he was out as morning host on his website, but will continue to work within the Clear Channel/Los Angeles cluster. At 10 a.m. on September 8, 2007 the station dropped rhythmic adult contemporary
Rhythmic Adult Contemporary
Rhythmic adult contemporary is a format used on stations in the United States and Canada. It usually gears toward an older audience, ages 25 to 54. Stations using this format play disco from the 1970s and early 1980s, dance/pop music, adult-friendly hip hop/old school tracks, R&B, dance/freestyle...

 and began identifying itself as "My FM," stealing the adult top 40 format from sister station KYSR
KYSR
KYSR is a commercial modern rock radio station in Los Angeles, California, covering the Los Angeles, Orange County, and Inland Empire areas on 98.7 FM. KYSR is also simulcasted on KSRY 103.1 FM in Tehachapi, California...

 (both stations continued to have the same format for a little while until the latter flipped to alternative rock
Alternative rock
Alternative rock is a genre of rock music and a term used to describe a diverse musical movement that emerged from the independent music underground of the 1980s and became widely popular by the 1990s...

 on September 20, 2007
2007 in radio
The year 2007 in radio involved some significant events.-Events:*January 8: Nanci "The Fabulous Sports Babe" Donnellan returns to radio after a six-year absence, filling in for local hosts in Florida....

), although KBIG-FM had been briefly moved to the Mediabase
Mediabase
Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytical tools for radio and record industry professionals...

 & Nielsen BDS adult contemporary panels (usually the format of sister station KOST
KOST
KOST is a radio station licensed to Los Angeles, California, with an adult contemporary musical format. It is one of three adult contemporary formatted radio station in the Los Angeles/Orange County area, the others being sister station KBIG and CBS-owned KTWV...

). However, the rhythmic adult contemporary
Rhythmic Adult Contemporary
Rhythmic adult contemporary is a format used on stations in the United States and Canada. It usually gears toward an older audience, ages 25 to 54. Stations using this format play disco from the 1970s and early 1980s, dance/pop music, adult-friendly hip hop/old school tracks, R&B, dance/freestyle...

 format would replace urban adult contemporary
Urban Adult Contemporary
Urban adult contemporary is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have rap music on their playlists. The format was designed by Barry Mayo when he, Lee S. Simonson and Bill Pearson organized Broadcast...

 at its KHHT
KHHT
KHHT is a radio station licensed to Los Angeles, California, USA with a Rhythmic Oldies musical format. It is owned by Clear Channel Communications.-KFAC:...

 sister station. By 2009
2009 in radio
The following events occurred in radio in 2009.- Events :* January 1: Kurdish TV starts broadcasting in Turkey.* January: Michael Smerconish, morning host at talk radio WPHT Philadelphia, begins syndication of his morning show to WHFS in Washington and WOR in New York City.* January 17: Two well...

, the station reverted to the hot adult contemporary reporting panel. The Rhythmic elements had been eliminated in favor of a mainstream Adult Top 40 direction. Denes describes the new approach as "Contemporary Adult Hits." In an interview with "R&R"
R&R (magazine)
R&R was a weekly music trade publication that followed the radio industry and tracked the monitoring of current songs by format, station and audience cumes...

 Clear Channel L.A. VP of programming Michael Martin said, "With today’s consumer wanting to custom tailor everything to their liking the name MY is a perfect brand for radio. This is a station designed by the listeners to play music they tell us they want to hear. How do we know what THEY want to hear? Extensive market research and continual weekly music information to keep the station familiar, fun and family friendly." Martin continued, "MY is designed to sit right in the middle of STAR 98.7 (which has evolved to Alternative) and 103.5 KOST, playing a great mix of music styles and eras. The MY playlist is deep, filled with contemporary music from all genres. It’s a mix that is not currently heard in L.A. radio."

Denes added in the same article, "104.3MYfm will play adult hits like Kelly Clarkson
Kelly Clarkson
Kelly Brianne Clarkson is an American pop rock singer-songwriter and actress. Clarkson came into prominence after becoming the winner of the inaugural season of the television series American Idol in 2002 and would later become the runner-up in the television special World Idol in 2003.In 2003,...

, Beyonce
Beyoncé Knowles
Beyoncé Giselle Knowles , often known simply as Beyoncé, is an American singer, songwriter, record producer, and actress. Born and raised in Houston, Texas, she enrolled in various performing arts schools and was first exposed to singing and dancing competitions as a child...

, Christina Aguilera
Christina Aguilera
Christina María Aguilera is an American recording artist and actress. Aguilera first appeared on national television in 1990 as a contestant on the Star Search program, and went on to star in Disney Channel's television series The Mickey Mouse Club from 1993–1994...

, Fergie, Justin Timberlake
Justin Timberlake
Justin Randall Timberlake is an American pop musician and actor. He achieved early fame when he appeared as a contestant on Star Search, and went on to star in the Disney Channel television series The New Mickey Mouse Club, where he met future bandmate JC Chasez...

, John Mayer
John Mayer
John Clayton Mayer is an American pop rock and blues rock musician, singer-songwriter, recording artist, and music producer. Born in Bridgeport, Connecticut and raised in Fairfield, Connecticut, he attended Berklee College of Music in Boston. He moved to Atlanta in 1997, where he refined his...

, Shakira
Shakira
Shakira Isabel Mebarak Ripoll , known professionally as Shakira , is a Colombian singer who emerged in the music scene of Colombia and Latin America in the early 1990s...

, Madonna
Madonna (entertainer)
Madonna is an American singer-songwriter, actress and entrepreneur. Born in Bay City, Michigan, she moved to New York City in 1977 to pursue a career in modern dance. After performing in the music groups Breakfast Club and Emmy, she released her debut album in 1983...

, Santana
Carlos Santana
Carlos Augusto Alves Santana is a Mexican rock guitarist. Santana became famous in the late 1960s and early 1970s with his band, Santana, which pioneered rock, salsa and jazz fusion...

 and much more. Every song we play is or was at the top of the charts."

With the move, Delilah was once again dropped, leaving Los Angeles once again without a Delilah affiliate.

Sean Valentine, who had been at 102.7 KIIS-FM
KIIS-FM
KIIS-FM is a Los Angeles, California, USA-based radio station with a partial Top 40 musical format. It is owned by Clear Channel Communications. KIIS is also simulcasted on KVVS in Rosamond, at 105.5 MHz...

, is the current morning host. The station throws an annual New Years Party at Disneyland's California Adventure.

Due to listener demand, My FM has re-introduced American Top 20 with Casey Kasem
Casey Kasem
Kemal Amin "Casey" Kasem is an American radio personality and voice actor who is best known for being the host of the nationally syndicated Top 40 countdown show American Top 40, and for voicing Shaggy in the popular Saturday morning cartoon franchise Scooby-Doo.Kasem, along with Don Bustany and...

 as of Sunday, February 24, 2008. The show airs in the same timeslot it aired prior to the "My" flip, Sunday Morning from 7am to 10am. Also, Disco Saturday Night was carried by My FM for nearly a year after the format change. After Labor Day 2008, the show was replaced by "8 Hours Of 80s." Due to budget cuts in the Spring of 2009, all specialty programming was eliminated on Saturday nights.

In April, 2009, Sean Hamilton
Sean Hamilton
Sean "Hollywood" Hamilton is an American radio personality. He is the host of the Weekend Top30 Countdown and the Remix Top40 Countdown heard in over 280 cities in the United States and throughout the world. He can also be heard live weekday afternoons on WKTU in New York City...

, long-time afternoon driver at WKTU-FM in New York, joined to My FM as a host of the afternoon drive show, 2-7 pm. Hamilton is still based in New York and voicetracked his show from New York to My FM.

Currently, KBIG's digital song information shows KBIG as KDBK-FM on select devices

Dawson McAllister Live
Dawson McAllister Live
Dawson McAllister Live is a talk radio show hosted by Dawson McAllister where teenagers and young adults talk about problems in life including divorce, depression, cutting, suicide, drug addictions, eating disorders, homosexuality, and family issues...

 was added on Sunday evenings in July 2009. My FM is one of the few Hot AC stations to carry the show as it usually is found on CHR
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...

 stations and geared toward a teenage and young adult audience.

In August, 2010, Ty Bentli, former afternoon driver at WKSC-FM in Chicago, replaced Sean Hamilton
Sean Hamilton
Sean "Hollywood" Hamilton is an American radio personality. He is the host of the Weekend Top30 Countdown and the Remix Top40 Countdown heard in over 280 cities in the United States and throughout the world. He can also be heard live weekday afternoons on WKTU in New York City...

 as a host of the afternoon drive show, 3PM - 7PM.

Shows

  • Valentine In The Morning
  • Kari Steele, middays
  • Ty Bentli, afternoon drive
  • The Billy Bush Show, nights
  • Kara DioGuardi, Saturday afternoons
  • 8 Hours Of 80's, with Mark Kriski
    Mark Kriski
    Mark Kriski is a Canadian born in Nova Scotia of Polish descent. He served as a DJ on Victoria, British Columbia's Q-100 FM, and Montreal's 980 AM, known as CKGM, then later as weatherman on Canada's The Weather Network in the late 1980s. Kriski now works at KTLA in Los Angeles.Mark Kriski has...

     and Ray Rhodes, Saturday nights (Currently On Hiatus)
  • Lisa Foxx

KBIG-HD2

On January 23, 2006, KBIG launched a HD2
HD Radio
HD Radio, which originally stood for "Hybrid Digital", is the trademark for iBiquity's in-band on-channel digital radio technology used by AM and FM radio stations to transmit audio and data via a digital signal in conjunction with their analog signals...

subcarrier called Studio 104, which focused on Disco Hits. The station had been programmed by Blake Florence since its inception. However, on June 4, 2008 at Noon KBIG's HD-2 dropped the all Disco format to introduce an LGBT-oriented HD radio station called Pride Radio. It plays Dance and Rhythmic Hits.

External links


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