Judgmental language is a subset of red herring

Red herring

A red herring is a deliberate attempt to divert attention.Red herring may refer to:* Red herring , the informal fallacy of presenting an argument that may in itself be valid, but does not address the issue in question....

 fallacies. It employs insultive, compromising or pejorative language to influence the recipient's judgment.

Examples

The Surgeon general says smoking is harmful to your health. Nowhere in the Bible is said you shouldn't smoke. So who are you gonna listen to, some quack or Lord God Almighty?

This argument combines judgmental language also with Non sequitur

Non sequitur (logic)

Non sequitur , in formal logic, is an argument in which its conclusion does not follow from its premises. In a non sequitur, the conclusion could be either true or false, but the argument is fallacious because there is a disconnection between the premise and the conclusion. All formal fallacies...

 and appeal to authority.

Conscription

Conscription

Conscription is the compulsory enlistment of people in some sort of national service, most often military service. Conscription dates back to antiquity and continues in some countries to the present day under various names...

 is the only working way to have a reliable and efficient army. We are far safer when we are defended by our very own sons than by some mercenaries, who will just fight for pay.

Here the judgmental words are "our very own sons" (suppose you are childless or have only daughters?) and "mercenaries", which imply not only professional soldiers but rather soldiers of fortune. This argument is also a false dilemma

False dilemma

A false dilemma is a type of logical fallacy that involves a situation in which only two alternatives are considered, when in fact there are additional options...

: nothing implies that coercion and fear of punishment produces better soldiers than voluntarity, and that a professional army could not be assembled from the nation's own citizens.