John Slabyk
Encyclopedia
John Slabyk was the Art Director
/Creative Director
for Barack Obama's
2008 campaign
for President of the United States
.
Prior to joining the Obama campaign, Slabyk worked as a Senior Art Director
and Graphic Design
er for various design firms and advertising agencies in Chicago, such as Ogilvy & Mather
, FCB (now Draftfcb), and Leo Burnett Worldwide
. He also co-founded celsiusDesign, a branding & design agency, with friend and design partner, Shane Parrish.
John originally gained notoriety in 2003 with a public proposal, known as The New Blue & Gold Project, to rebrand the Buffalo Sabres
by modernizing their original identity (introduced in 1970). The proposal, fueled through a grassroots movement, gained much attention from Sabres fans, especially after the team released a controversial new identity which returned the team to their original blue & gold, but replaced the crest with a new stylized yellow bison, which eventually earned the nickname "Buffaslug".
Art director
The art director is a person who supervise the creative process of a design.The term 'art director' is a blanket title for a variety of similar job functions in advertising, publishing, film and television, the Internet, and video games....
/Creative Director
Creative Director
A creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well....
for Barack Obama's
Barack Obama
Barack Hussein Obama II is the 44th and current President of the United States. He is the first African American to hold the office. Obama previously served as a United States Senator from Illinois, from January 2005 until he resigned following his victory in the 2008 presidential election.Born in...
2008 campaign
Barack Obama presidential campaign, 2008
Barack Obama, then junior United States Senator from Illinois, announced his candidacy for the presidency of the United States in Springfield, Illinois, on February 10, 2007. On August 27, 2008, he was declared nominee of the Democratic Party for the 2008 presidential election...
for President of the United States
President of the United States
The President of the United States of America is the head of state and head of government of the United States. The president leads the executive branch of the federal government and is the commander-in-chief of the United States Armed Forces....
.
Prior to joining the Obama campaign, Slabyk worked as a Senior Art Director
Art director
The art director is a person who supervise the creative process of a design.The term 'art director' is a blanket title for a variety of similar job functions in advertising, publishing, film and television, the Internet, and video games....
and Graphic Design
Graphic design
Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form – undertaken in order to convey a specific message to a targeted audience...
er for various design firms and advertising agencies in Chicago, such as Ogilvy & Mather
Ogilvy & Mather
Ogilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees.-History:...
, FCB (now Draftfcb), and Leo Burnett Worldwide
Leo Burnett Worldwide
Leo Burnett Worldwide is an American advertising company, created in 1935 by Leo Burnett. The company was opened in Chicago in 1935. In 1950 the company started its two first major advertising projects, for Kellogg’s and P&G....
. He also co-founded celsiusDesign, a branding & design agency, with friend and design partner, Shane Parrish.
John originally gained notoriety in 2003 with a public proposal, known as The New Blue & Gold Project, to rebrand the Buffalo Sabres
Buffalo Sabres
The Buffalo Sabres are a professional ice hockey team based in Buffalo, New York. They are members of the Northeast Division of the Eastern Conference of the National Hockey League .-Founding and early success: 1970-71—1980-81:...
by modernizing their original identity (introduced in 1970). The proposal, fueled through a grassroots movement, gained much attention from Sabres fans, especially after the team released a controversial new identity which returned the team to their original blue & gold, but replaced the crest with a new stylized yellow bison, which eventually earned the nickname "Buffaslug".