Jinni (search engine)
Encyclopedia
Jinni is a search engine
and recommendation engine for movies, TV shows and short films. The service is powered by the Movie Genome
, an approach to indexing titles based on attributes like mood, tone, plot, and structure.
, a meaning-based approach to interpreting queries by identifying concepts within the content, rather than keywords. Search is by mood, plot and other parameters, and includes options to browse and refine with additional terms – for example “action in a future dystopia” or “like: Beautiful Girls, funny.”
Jinni also provides recommendations, according to a given user’s favorites and ratings of movies and TV shows. The recommendations are based on content and on the user’s taste profile.
As well as discovery, the Jinni website includes Internet television
, the online streaming
of film and TV, mostly only available in the US, e.g. via Hulu
. Jinni also links to other sites that rent or sell DVDs or offer downloading or streaming for a fee, such as Netflix
, Amazon
and Blockbuster.
Jinni’s technology involves a taxonomy
created by film professionals, with new titles indexed via Natural Language Processing and Machine Learning methods to automatically analyze reviews and metadata
.
Jinni’s products include the website and APIs for TV operators and Internet content providers. Jinni's partners include SeaChange, NDS, and OpenTV. The website is currently in public beta
.
In March 2009, the Jinni website integrated with the Netflix
developer API. In consequence, people can search the Netflix catalog and Instant Watch catalog from Jinni, and add to their Netflix queues or begin streaming.
In May 2010, Google announced a strategic alliance with Jinni for Google TV.
Search engine
A search engine is an information retrieval system designed to help find information stored on a computer system. The search results are usually presented in a list and are commonly called hits. Search engines help to minimize the time required to find information and the amount of information...
and recommendation engine for movies, TV shows and short films. The service is powered by the Movie Genome
Movie Genome
The Movie Genome is an approach to indexing movies based on attributes in order to create movie catalogs with extensive, detailed data about each title.-Description:...
, an approach to indexing titles based on attributes like mood, tone, plot, and structure.
Description
The Jinni service includes semantic searchSemantic search
Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. Author Seth Grimes lists "11 approaches that join...
, a meaning-based approach to interpreting queries by identifying concepts within the content, rather than keywords. Search is by mood, plot and other parameters, and includes options to browse and refine with additional terms – for example “action in a future dystopia” or “like: Beautiful Girls, funny.”
Jinni also provides recommendations, according to a given user’s favorites and ratings of movies and TV shows. The recommendations are based on content and on the user’s taste profile.
As well as discovery, the Jinni website includes Internet television
Internet television
Internet television is the digital distribution of television content via the Internet...
, the online streaming
Streaming media
Streaming media is multimedia that is constantly received by and presented to an end-user while being delivered by a streaming provider.The term "presented" is used in this article in a general sense that includes audio or video playback. The name refers to the delivery method of the medium rather...
of film and TV, mostly only available in the US, e.g. via Hulu
Hulu
Hulu is a website and over-the-top subscription service offering ad-supported on-demand streaming video of TV shows, movies, webisodes and other new media, trailers, clips, and behind-the-scenes footage from NBC, Fox, ABC, and Obstacle on October 20th 2011 Nickelodeon and CBS and many other...
. Jinni also links to other sites that rent or sell DVDs or offer downloading or streaming for a fee, such as Netflix
Netflix
Netflix, Inc., is an American provider of on-demand internet streaming media in the United States, Canada, and Latin America and flat rate DVD-by-mail in the United States. The company was established in 1997 and is headquartered in Los Gatos, California...
, Amazon
Amazon.com
Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...
and Blockbuster.
Jinni’s technology involves a taxonomy
Taxonomy
Taxonomy is the science of identifying and naming species, and arranging them into a classification. The field of taxonomy, sometimes referred to as "biological taxonomy", revolves around the description and use of taxonomic units, known as taxa...
created by film professionals, with new titles indexed via Natural Language Processing and Machine Learning methods to automatically analyze reviews and metadata
Metadata
The term metadata is an ambiguous term which is used for two fundamentally different concepts . Although the expression "data about data" is often used, it does not apply to both in the same way. Structural metadata, the design and specification of data structures, cannot be about data, because at...
.
Jinni’s products include the website and APIs for TV operators and Internet content providers. Jinni's partners include SeaChange, NDS, and OpenTV. The website is currently in public beta
Software testing
Software testing is an investigation conducted to provide stakeholders with information about the quality of the product or service under test. Software testing can also provide an objective, independent view of the software to allow the business to appreciate and understand the risks of software...
.
History
Jinni was founded in January 2008. Jinni has raised $2.6 million in Round A and seed funding from DFJ Tamir Fishman, Startup Factory and private investors.In March 2009, the Jinni website integrated with the Netflix
Netflix
Netflix, Inc., is an American provider of on-demand internet streaming media in the United States, Canada, and Latin America and flat rate DVD-by-mail in the United States. The company was established in 1997 and is headquartered in Los Gatos, California...
developer API. In consequence, people can search the Netflix catalog and Instant Watch catalog from Jinni, and add to their Netflix queues or begin streaming.
In May 2010, Google announced a strategic alliance with Jinni for Google TV.