Itchy & Scratchy Land
Encyclopedia
"Itchy & Scratchy Land" is the fourth episode of The Simpsons
The Simpsons
The Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie...

' sixth season
The Simpsons (season 6)
The Simpsons sixth season originally aired on the Fox network between September 4, 1994 and May 21, 1995 and consists of 25 episodes. The Simpsons is an animated series about a working class family, which consists of Homer, Marge, Bart, Lisa, and Maggie...

 and first aired on October 2, 1994. Wanting a perfect family vacation, the Simpson family visits Itchy & Scratchy
The Itchy & Scratchy Show
The Itchy & Scratchy Show is a show within a show in the animated television series The Simpsons. It usually appears as a part of The Krusty the Clown Show, watched regularly by Bart and Lisa Simpson...

 Land. The trip starts out great, but things take a turn for the worse when a horde of Itchy and Scratchy robots go on a murderous rampage. It was written by John Swartzwelder
John Swartzwelder
John Swartzwelder is an American comedy writer and novelist, best known for his work on the animated television series The Simpsons, as well as a number of novels. He is credited with writing the largest number of Simpsons episodes by a large margin...

 and directed by Wes Archer
Wes Archer
Wesley Meyer Archer is a television animation director. He was one of the original three animators on The Simpsons' Tracey Ullman shorts and subsequently directed a number of The Simpsons episodes before becoming supervising director at King of the Hill. A...

.

Plot

Bart
Bart Simpson
Bartholomew JoJo "Bart" Simpson is a fictional main character in the animated television series The Simpsons and part of the Simpson family. He is voiced by actress Nancy Cartwright and first appeared on television in The Tracey Ullman Show short "Good Night" on April 19, 1987...

 and Lisa
Lisa Simpson
Lisa Marie Simpson is a fictional main character in the animated television series The Simpsons. She is the middle child of the Simpson family. Voiced by Yeardley Smith, Lisa first appeared on television in The Tracey Ullman Show short "Good Night" on April 19, 1987. Cartoonist Matt Groening...

 see a commercial for the amusement park
Amusement park
thumb|Cinderella Castle in [[Magic Kingdom]], [[Disney World]]Amusement and theme parks are terms for a group of entertainment attractions and rides and other events in a location for the enjoyment of large numbers of people...

 named Itchy & Scratchy
The Itchy & Scratchy Show
The Itchy & Scratchy Show is a show within a show in the animated television series The Simpsons. It usually appears as a part of The Krusty the Clown Show, watched regularly by Bart and Lisa Simpson...

 Land, and immediately want to visit it. Marge
Marge Simpson
Marjorie "Marge" Simpson is a fictional main character in the animated television series The Simpsons and part of the eponymous family. She is voiced by actress Julie Kavner and first appeared on television in The Tracey Ullman Show short "Good Night" on April 19, 1987...

 has already booked a family vacation to a bird sanctuary, but after revealing that the theme park has a place for adults, Bart and Lisa win their parents over, on the condition that they will not embarrass Marge as on previous holidays. After a long car journey, they reach Itchy & Scratchy Land parking lot, where they are then flown to the park by helicopter and told nothing can "possibly" go wrong.

Marge is slightly uneasy with the many references to violence at the park, but has an enjoyable time visiting the various violent attractions, which include a parade filled with Itchy and Scratchy robots. Homer and Marge eventually tire out and spend time away from the kids at the nearby "Parents Island" as Bart and Lisa continue having fun. Bart and Lisa also visit a movie theater, where a documentary about the history of Itchy & Scratchy is being presented, including clips of the old Itchy & Scratchy films "Scratchtasia" and "Pinnitchio". Although going well, the family's vacation is ruined when Bart launches a stink bomb
Stink bomb
A stink bomb or stinkbomb is a device designed to create an unpleasant smell. They range in effectiveness from simple pranks to military grade or riot control chemical agents.The Guinness Book of Records lists two smelliest substances...

 into an actor's Itchy suit and is arrested by park security. When Bart arrives he finds Homer, who is in there for kicking another Itchy character "in the butt." Marge is informed of her son's and husband's transgressions through the park's public address system and is immediately embarrassed.

Meanwhile, Professor Frink
Professor Frink
Professor John Nerdelbaum Frink, Jr., or simply Professor Frink, is a recurring character in the animated television series The Simpsons. He is voiced by Hank Azaria, and first appeared in the 1991 episode "Old Money". Frink is Springfield's nerdy scientist and professor and is extremely...

, chief of the animatronic robots in the park parades, tells the other staff that (according to the chaos theory) all the Itchy & Scratchy robots will turn on their masters; this happens seconds after he makes the announcement. Bart and Homer are released and just as Marge is chewing them out, all power is cut and a horde of Itchy and Scratchy robots advance on them. The park staff refuse to let them escape on the helicopter with them due to Homer and Bart's misdeeds at the park. Homer frantically throws everything he can at them and discovers that the flash of a camera short circuits the robots' systems. The Simpsons then grab dozens of cameras from a closed gift shop and defeat the entire Itchy & Scratchy army. The family is thanked for saving the park and agree that it was their best vacation ever. Regardless, they decide to never to speak of the trip again.

Production

"Itchy & Scratchy Land", written by the entire writing team but credited to John Swartzwelder
John Swartzwelder
John Swartzwelder is an American comedy writer and novelist, best known for his work on the animated television series The Simpsons, as well as a number of novels. He is credited with writing the largest number of Simpsons episodes by a large margin...

, was a very difficult episode to produce. It involved creating an entirely new environment, which meant large amount of writing and all new sets. At the time that the episode was produced, new, more stringent censorship
Censorship
thumb|[[Book burning]] following the [[1973 Chilean coup d'état|1973 coup]] that installed the [[Military government of Chile |Pinochet regime]] in Chile...

 laws had been put in place. As a result, the Fox network tried to stop the writers from including Itchy & Scratchy cartoons in episodes. In response, the writers created this episode, which they decided would be as violent as possible. The network threatened that if the episode was produced, they would cut the Itchy & Scratchy parts out themselves, but relented when showrunner David Mirkin
David Mirkin
David Mirkin is an American feature film and television director, writer and producer. Mirkin grew up in Philadelphia and intended to become an electrical engineer, but abandoned this career path in favor of studying film at Loyola Marymount University. After graduating, he became a stand-up...

 threatened to tell the media. The writers nevertheless promised to try not to overdo the violence and in some scenes the violence was cut.

Although the episode was quite difficult to animate, "Itchy & Scratchy Land" was "a dream come true" for the animators, as they quite enjoyed animating scenes filled with violence.

Cultural references

Much of Itchy & Scratchy Land parodies Disneyland
Disneyland Park (Anaheim)
Disneyland Park is a theme park located in Anaheim, California, owned and operated by the Walt Disney Parks and Resorts division of the Walt Disney Company. Known as Disneyland when it opened on July 18, 1955, and still almost universally referred to by that name, it is the only theme park to be...

, such as the electric light parade
Main Street Electrical Parade
The Main Street Electrical Parade is a regularly scheduled parade, created by Bob Jani and project director Ron Miziker, famous for its long run at Disneyland at the Disneyland Resort most summers between 1972–1974, 1977–1982, and 1985-1996...

. Euro Itchy & Scratchy Land is a parody of Disneyland Resort Paris
Disneyland Resort Paris
Disneyland Paris is a holiday and recreation resort in Marne-la-Vallée, a new town in the eastern suburbs of Paris, France. The complex is located from the centre of Paris and lies for the most part within the commune of Chessy, Seine-et-Marne....

, then known as EuroDisney, which at the time was failing Several scenes, such as the helicopter ride, the logo visible on the helicopter's side, and certain story elements parody the book and movie Jurassic Park
Jurassic Park (film)
Jurassic Park is a 1993 American science fiction adventure film directed by Steven Spielberg. The film is based on the novel of the same name by Michael Crichton. It stars Sam Neill, Laura Dern, Jeff Goldblum, Richard Attenborough, Martin Ferrero, and Bob Peck...

. Other parts of the episode, such as the "theme park of the future," are based on another Crichton story, Westworld
Westworld
Westworld is a 1973 science fiction-thriller film written and directed by novelist Michael Crichton and produced by Paul Lazarus III. It stars Yul Brynner as a lifelike robot in a futuristic Western-themed amusement park, and Richard Benjamin and James Brolin as guests of the park.Westworld was the...

. "Scratchtasia" is a reference to the Sorcerer's Apprentice
The Sorcerer's Apprentice
The Sorcerer's Apprentice is the English name of a poem by Goethe, Der Zauberlehrling, written in 1797. The poem is a ballad in fourteen stanzas.-Story:...

 segment of the Disney film Fantasia
Fantasia (film)
Fantasia is a 1940 American animated film produced by Walt Disney and released by Walt Disney Productions. The third feature in the Walt Disney Animated Classics series, the film consists of eight animated segments set to pieces of classical music conducted by Leopold Stokowski, seven of which are...

, with several shots and the music parodying it exactly. "Pinnitchio" is a parody of the 1940 Disney film Pinocchio
Pinocchio (1940 film)
Pinocchio is a 1940 American animated film produced by Walt Disney and based on the story The Adventures of Pinocchio by Carlo Collodi. It is the second film in the Walt Disney Animated Classics, and it was made after the success of Snow White and the Seven Dwarfs and was released to theaters by...

. Hans Moleman
Hans Moleman
Hans Moleman is a recurring character in the animated television series The Simpsons. He is voiced by Dan Castellaneta, and first appeared in the episode "Principal Charming". He normally appears in a running gag, where he usually suffers unfortunate, nearly fatal, events...

 being attacked by predatory birds while in the phone booth is a spoof of the 1963 Alfred Hitchcock
Alfred Hitchcock
Sir Alfred Joseph Hitchcock, KBE was a British film director and producer. He pioneered many techniques in the suspense and psychological thriller genres. After a successful career in British cinema in both silent films and early talkies, Hitchcock moved to Hollywood...

 film The Birds
The Birds (film)
The Birds is a 1963 horror film directed by Alfred Hitchcock based on the 1952 short story "The Birds" by Daphne du Maurier. It depicts Bodega Bay, California which is, suddenly and for unexplained reasons, the subject of a series of widespread and violent bird attacks over the course of a few...

. Walt Disney
Walt Disney
Walter Elias "Walt" Disney was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon, and philanthropist, well-known for his influence in the field of entertainment during the 20th century. Along with his brother Roy O...

's alleged antisemitism is spoofed in the character of Roger Meyers, Sr. Homer's Amish
Amish
The Amish , sometimes referred to as Amish Mennonites, are a group of Christian church fellowships that form a subgroup of the Mennonite churches...

 flashback recalls Peter Weir
Peter Weir
Peter Lindsay Weir, AM is an Australian film director. After playing a leading role in the Australian New Wave cinema with his films such as Picnic at Hanging Rock, The Last Wave and Gallipoli, Weir directed a diverse group of American and international films—many of them major box office...

's 1985 film Witness
Witness (1985 film)
Witness is a 1985 American thriller film directed by Peter Weir and starring Harrison Ford and Kelly McGillis. The screenplay by William Kelley, Pamela Wallace, and Earl W...

.

Reception

In its original broadcast, "Itchy & Scratchy Land" finished 67th in ratings for the week of September 26 - October 2, 1994, with a Nielsen rating
Nielsen Ratings
Nielsen ratings are the audience measurement systems developed by Nielsen Media Research, in an effort to determine the audience size and composition of television programming in the United States...

 of 9.0, equivalent to approximately 8.6 million viewing households. It was the third highest-rated show on the Fox network that week, follwing Beverly Hills, X-Files and tied with Melrose Place.

"Scratchtasia" is one of David Mirkin's favorite Itchy & Scratchy cartoons. The episode placed seventh in a 2003 Entertainment Weekly
Entertainment Weekly
Entertainment Weekly is an American magazine, published by the Time division of Time Warner, that covers film, television, music, broadway theatre, books and popular culture...

 list of the top 25 episodes, the authors remarking that, "When the animatronics attack, the showdown between man and machine -- okay, Homer and a giant robot mouse -- is an uproarious rebuttal to capitalism run amok." Warren Martyn and Adrian Wood called it "an untypical episode, with an especially thin plot. But anyone that's been to Disneyland will get the point." The episode is number six on MSNBC
MSNBC
MSNBC is a cable news channel based in the United States available in the US, Germany , South Africa, the Middle East and Canada...

s top ten The Simpsons episodes list, compiled in 2007.

External links

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