It Hurts (Slow)
Encyclopedia
"It Hurts" " or simply "It Hurts") is a promotional single from South Korea
South Korea
The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...

n girl group 2NE1
2NE1
Both the song and the group became popular online: Fire topped Mnet's online chart and 2NE1 became a popular search term. The group was awarded three Cyworld Digital Music Awards; "Lollipop" and "Fire" both won "Song of the Month" and the group won "Rookie of the Month" for May 2009...

's album To Anyone
To Anyone
To Anyone is the first studio album of South Korean hip hop girl group 2NE1. The album was released on September 9, 2010, by YG Entertainment. 2NE1 worked with YG Entertainment CEO Yang Hyun Suk, Teddy, and e.knock to produce the album. Musically, the album is classified as hip hop, pop, R&B, and...

. The song was produced by e.knock and Sunwoo Jungah. It was first performed on October 31, 2010, with a music video releasing later that night. The song was praised highly for its unique sound.

The song also serves as the B-side to the group's Japanese debut single, "Go Away
Go Away (2NE1 song)
"Go Away" is one of the three simultaneously promoted songs from South Korean girl group 2NE1's album To Anyone. The song was produced and written by YG Entertainment producer Teddy Park. The music video was released on September 10, 2010. It was first performed on The Music Trend...

".

Background

The song was produced by e.knock and Sunwoo Jungah. It is considered an R&B
Contemporary R&B
Contemporary R&B is a music genre that combines elements of hip hop, soul, R&B and funk.Although the abbreviation “R&B” originates from traditional rhythm and blues music, today the term R&B is most often used to describe a style of African American music originating after the demise of disco in...

 song. At the album's release, it was praised as one of the best cuts from the album. On September 28, the song was performed live for the first time on Yoo Hee-yeol's Sketchbook. One month later, it was officially confirmed as a follow up promotional single to the original three title tracks.

As a single, it was first performed on Seoul Broadcasting System's The Music Trend
The Music Trend
The Music Trend is a South Korean music program broadcast by SBS. It airs live every Sunday at 3:50 PM KST. The show features some of the latest and most popular artists who perform on stage. It is currently hosted by Goo Ha-ra, IU and Nicole.- History :...

on Halloween
Halloween
Hallowe'en , also known as Halloween or All Hallows' Eve, is a yearly holiday observed around the world on October 31, the night before All Saints' Day...

. The music video was released later that evening, and was themed for Halloween.

Critical reception

"It Hurts (Slow)" was received well. Popular international website AllKpop.com said the song was "like a breath of fresh air," and praised its lack of autotune, differentiating it from the rest of To Anyone. Star News also praised the song for being different than the rest of the album and an entirely different pace.

Chart performance

The song peaked at number four upon release of To Anyone on the Gaon Chart
Gaon Chart
The Gaon Chart is a national record chart of South Korea. It is complied by the Korea Music Content Industry Association and sponsored by South Korea's Ministry of Culture, Sports, and Tourism; with an aim to create a national chart for Korea similar to the Billboard charts and Oricon charts...

 and number six on the monthly chart for September, 2010. The song was used as a promotional single until October 31, though, where it recharted at a peak of nine.

Music video

The music video was directed by Kim Hye-jeong, and starred model Lee Su-hyeok.
The video was set on Dara
Sandara Park
Park Sandara , better known as Dara , is a South Korean idol singer, actress, television host and model. She is best known as being a member and the Director of Communications of the Korean girl group 2NE1. However, she first gained major popularity on ABS-CBN's Star Circle Quest during her stay in...

 and had a Gothic dark theme, due to its release on Halloween night. It shows the girls singing on top of a roof, with leaves falling down and mist everywhere. It also shows scenes with Dara in her house, brushing her hair, sitting in front of a dining table with a ruined cake on top. As the bridge begins, Dara wishes on a candle that her past love would come back. Her wish came true and he appears. They hug each other but only for a matter of time, as the candle is blown off again. The video ends with Dara shedding tears and just sitting alone in front of the ruined cake.

Credits and personnel

  • Songwriting
    Songwriter
    A songwriter is an individual who writes both the lyrics and music to a song. Someone who solely writes lyrics may be called a lyricist, and someone who only writes music may be called a composer...

    : e.knock
  • Composing
    Composer
    A composer is a person who creates music, either by musical notation or oral tradition, for interpretation and performance, or through direct manipulation of sonic material through electronic media...

    : e.knock, Sunwoo Jungah
  • Arranger: Sunwoo Jungah

Weekly charts

Chart (2010) Peak
position
South Korea (Gaon Chart
Gaon Chart
The Gaon Chart is a national record chart of South Korea. It is complied by the Korea Music Content Industry Association and sponsored by South Korea's Ministry of Culture, Sports, and Tourism; with an aim to create a national chart for Korea similar to the Billboard charts and Oricon charts...

)
4

Monthly charts

Chart (2010) Peak
position
South Korea (Gaon Chart
Gaon Chart
The Gaon Chart is a national record chart of South Korea. It is complied by the Korea Music Content Industry Association and sponsored by South Korea's Ministry of Culture, Sports, and Tourism; with an aim to create a national chart for Korea similar to the Billboard charts and Oricon charts...

)
6

Yearly charts

Chart (2010) Peak
position
South Korea (Gaon Chart
Gaon Chart
The Gaon Chart is a national record chart of South Korea. It is complied by the Korea Music Content Industry Association and sponsored by South Korea's Ministry of Culture, Sports, and Tourism; with an aim to create a national chart for Korea similar to the Billboard charts and Oricon charts...

)
30
South Korea Downloads Chart (Gaon Chart) 62
South Korea Streaming Chart (Gaon Chart) 72
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