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Invicta Watch Group is a Florida-based watch
Watch

A watch is a timepiece that is made to be worn on a person. The term now usually refers to a wristwatch, which is worn on the wrist with a strap or bracelet....
 company founded in 1837 by Raphael Picard in La Chaux-de-fonds
La Chaux-de-Fonds

La Chaux-de-Fonds is the capital city of the district of La Chaux-de-Fonds in the Cantons of Switzerland of Neuch?tel in Switzerland.It is located in the Jura mountains at an altitude of 1000 m, a few kilometers from the French border....
, Switzerland
Switzerland

Switzerland is a landlocked Swiss Alps country of roughly 7.7 million people in Western Europe with an area of 41,285 km?. Switzerland is a federal republic consisting of 26 states called Cantons of Switzerland....
. The Picard family owned and operated the company until 1991, when the company was purchased by a United States-based investment company. The corporate headquarters were relocated to Hollywood, Florida
Hollywood, Florida

Hollywood is a city in Broward County, Florida, Florida, United States. As of 1 July 2007, the population estimated by the U.S. Census Bureau is 142,473....
, where the company also operates its service call center and repair facilities. Eyal Lalo, a third-generation watchmaker
Watchmaker

A watchmaker is an artisan who makes and repairs watches. A modern watchmaker is more likely to repair a wristwatch or a pocketwatch than to actually create a watch from scratch....
, is the CEO of the company and frequently appears on televised ShopNBC programs.

The new management took over manufacturing and continued to market watches under the Invicta banner.






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Invicta Watch Group is a Florida-based watch
Watch

A watch is a timepiece that is made to be worn on a person. The term now usually refers to a wristwatch, which is worn on the wrist with a strap or bracelet....
 company founded in 1837 by Raphael Picard in La Chaux-de-fonds
La Chaux-de-Fonds

La Chaux-de-Fonds is the capital city of the district of La Chaux-de-Fonds in the Cantons of Switzerland of Neuch?tel in Switzerland.It is located in the Jura mountains at an altitude of 1000 m, a few kilometers from the French border....
, Switzerland
Switzerland

Switzerland is a landlocked Swiss Alps country of roughly 7.7 million people in Western Europe with an area of 41,285 km?. Switzerland is a federal republic consisting of 26 states called Cantons of Switzerland....
. The Picard family owned and operated the company until 1991, when the company was purchased by a United States-based investment company. The corporate headquarters were relocated to Hollywood, Florida
Hollywood, Florida

Hollywood is a city in Broward County, Florida, Florida, United States. As of 1 July 2007, the population estimated by the U.S. Census Bureau is 142,473....
, where the company also operates its service call center and repair facilities. Eyal Lalo, a third-generation watchmaker
Watchmaker

A watchmaker is an artisan who makes and repairs watches. A modern watchmaker is more likely to repair a wristwatch or a pocketwatch than to actually create a watch from scratch....
, is the CEO of the company and frequently appears on televised ShopNBC programs.

The new management took over manufacturing and continued to market watches under the Invicta banner. Apart from the Invicta brand, the Invicta Watch Group is also responsible for the S. Coifman, Potger-Pietri, Activa, Brizo, Cacciato & Joss, Pastorelli and Technica lines. Upon moving primary operations from Switzerland, Invicta has continued to design watches, but have outsourced manufacturing to third parties in Switzerland and the Far East
Far East

The Far East is a term current in English language to refer to the countries of East Asia. The term is often expanded to also include Southeast Asia and South Asia, for economic and cultural reasons, for example because Buddhism is common to East Asia, Southeast Asia and South Asia....
. Recently the company also began assembling from facilities at the company's Florida
Florida

Florida is a U.S. state located in the Southeastern United States of the United States, bordering Alabama to the northwest and Georgia to the northeast....
 headquarters. Any timepieces manufactured in the United States are part of the "Made in the USA" collection. Swiss-made watches are labeled as such, while the Far East watches are labeled with the country of origin of their movement, as Invicta utilizes ETA
ETA movement

ETA SA is a Switzerland producer of mechanical and quartz watch movement It is a wholly owned subsidiary of The Swatch Group....
 (Swiss), (Swiss), (Swiss) and Citizen/Miyota (Japanese) movements in their product lines. Invicta is developing its own proprietary movements upon the purchase of Technica Swiss Ebauche Microtenique.

Arguably, Invicta's most lauded releases were the Pro Diver and Lupah product lines. The watches in the Invicta Pro Diver series, modeled after the Rolex Submariner
Rolex Submariner

The Rolex Oyster Perpetual Submariner is a line of watches manufactured by Rolex, designed for diving and known for their resistance to water. The first Submariner was introduced to the public in 1954 at the Swiss Watch Fair....
 and Omega Seamaster, have become widely considered as some of the finest automatic
Automatic watch

An automatic or self-winding watch is a Mechanical watch watch, whose mainspring is wound automatically by the natural motion of the wearer's arm, to make it unnecessary to manually wind the watch....
 divers for its price point. The Invicta Lupah is available in 196,560 variations and is one of the company's most distinct designs.

The company has made products besides watches including bags.

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