Insert (advertising)
Encyclopedia
In advertising
, an insert or blow-in card is a separate advertisement put in a magazine
, newspaper
, or other publication
. They are usually the main source of income
for non-subscription local newspapers and other publications. Sundays typically bring numerous large inserts in newspaper
s, because most week
ly sale
s begin on that day, and it also has the highest circulation
of any day of the week.
A buckslip or buck slip is a slip of paper, often the size of a U.S. dollar bill (a buck), which includes additional information about a product.
Bind-in cards are cards that are bound into the bindings of the publication, and will therefore not drop out.
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
, an insert or blow-in card is a separate advertisement put in a magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
, newspaper
Newspaper
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...
, or other publication
Publication
To publish is to make content available to the public. While specific use of the term may vary among countries, it is usually applied to text, images, or other audio-visual content on any medium, including paper or electronic publishing forms such as websites, e-books, Compact Discs and MP3s...
. They are usually the main source of income
Income
Income is the consumption and savings opportunity gained by an entity within a specified time frame, which is generally expressed in monetary terms. However, for households and individuals, "income is the sum of all the wages, salaries, profits, interests payments, rents and other forms of earnings...
for non-subscription local newspapers and other publications. Sundays typically bring numerous large inserts in newspaper
Newspaper
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...
s, because most week
Week
A week is a time unit equal to seven days.The English word week continues an Old English wice, ultimately from a Common Germanic , from a root "turn, move, change"...
ly sale
Sales
A sale is the act of selling a product or service in return for money or other compensation. It is an act of completion of a commercial activity....
s begin on that day, and it also has the highest circulation
Newspaper circulation
A newspaper's circulation is the number of copies it distributes on an average day. Circulation is one of the principal factors used to set advertising rates. Circulation is not always the same as copies sold, often called paid circulation, since some newspapers are distributed without cost to the...
of any day of the week.
A buckslip or buck slip is a slip of paper, often the size of a U.S. dollar bill (a buck), which includes additional information about a product.
Bind-in cards are cards that are bound into the bindings of the publication, and will therefore not drop out.