Index.hr
Encyclopedia
Index.hr is an internet-only Croatia
Croatia
Croatia , officially the Republic of Croatia , is a unitary democratic parliamentary republic in Europe at the crossroads of the Mitteleuropa, the Balkans, and the Mediterranean. Its capital and largest city is Zagreb. The country is divided into 20 counties and the city of Zagreb. Croatia covers ...

n daily tabloid launched in November 2002 and based in Zagreb
Zagreb
Zagreb is the capital and the largest city of the Republic of Croatia. It is in the northwest of the country, along the Sava river, at the southern slopes of the Medvednica mountain. Zagreb lies at an elevation of approximately above sea level. According to the last official census, Zagreb's city...

. The news site covers politics, business, sports, show business, and features columns covering everything from gossip to political commentary.

Index.hr was founded by Matija Babić
Matija Babic
Matija Babić is a Croatian tabloid journalist and enterpreneur best known for his pioneering use of Internet in Croatian media.As a student of University of Zagreb's Faculty of Political Sciences Babić began his career in the media in the late 1990s when he launched political news websites...

 and was originally designed as a news aggregation website, providing news content from Croatia, Serbia
Serbia
Serbia , officially the Republic of Serbia , is a landlocked country located at the crossroads of Central and Southeast Europe, covering the southern part of the Carpathian basin and the central part of the Balkans...

 and Bosnia and Herzegovina
Bosnia and Herzegovina
Bosnia and Herzegovina , sometimes called Bosnia-Herzegovina or simply Bosnia, is a country in Southern Europe, on the Balkan Peninsula. Bordered by Croatia to the north, west and south, Serbia to the east, and Montenegro to the southeast, Bosnia and Herzegovina is almost landlocked, except for the...

. The website quickly grew in popularity, and over time more original content produced by the growing staff was being added to the site, until it became a popular media outlet in its own right. In the process, the website gained a reputation for yellow journalism
Yellow journalism
Yellow journalism or the yellow press is a type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers. Techniques may include exaggerations of news events, scandal-mongering, or sensationalism...

 after exposing a series of scandals, the two most notable being the 2003 controversy stirred by a discovered recording of popular singer Marko Perković
Marko Perkovic
Marko Perković is a Croatian musician and is the lead singer of the band Thompson since 1991....

 in which Perković publicly performed a song praising the WWII fascist Ustaše
Ustaše
The Ustaša - Croatian Revolutionary Movement was a Croatian fascist anti-Yugoslav separatist movement. The ideology of the movement was a blend of fascism, Nazism, and Croatian nationalism. The Ustaše supported the creation of a Greater Croatia that would span to the River Drina and to the border...

 regime, and the 2004 celebrity sex tape
Celebrity sex tape
A celebrity sex tape is typically an amateur pornographic video recording involving one or more celebrity famous person which has been, intentionally or unintentionally, made available publicly....

 scandal involving Severina Vučković
Severina Vuckovic
Severina Vučković is a Croatian singer and actress. She is commonly referred to by her stage name Severina.- Music career :Severina's style can be described as pop with various folk and cabaret influences. As a child, she took smaller parts in theatre and opera productions in her native Split...

, a pop singer.

On account of the website's success, the Austrian-based media concern Styria Medien AG
Styria (company)
The Styria Media Group AG, often referred to as just Styria, is an Austrian media company founded in 1869 and based in Graz. The company is one of the biggest media companies in Austria, Croatia and Slovenia, and is also present in several other countries...

 (who owned Večernji list
Vecernji list
Večernji list is a Croatian daily newspaper published in Zagreb.The newspaper was started in the 1950s and it is today one of two largest daily newspapers in Croatia...

, one of the most widely circulated daily newspapers in the country) had hired Babić as editor-in-chief of 24 sata, a new daily tabloid which targeted "young, urban and modern" readers. 24 sata was launched in March 2005 and immediately established itself as the third daily newspaper in terms of circulation (behind Jutarnji list
Jutarnji list
Jutarnji list is a daily newspaper in Croatia with a circulation of about 115,000 copies.It was launched in April 1998, becoming the first successful Croatian daily newspaper to appear since the 1950s. It was named after a Zagreb daily that used to circulate before WW2...

and Večernji list). However, it was also criticized for sensationalism and poor quality of writing, and Babić was sacked in July 2005. Babić then returned to Index.hr and continued to run the website, currently holding the title of "author and editor of the project".

Index.hr managed to keep its place among the top-visited websites in Croatia throughout the period, and has since launched a number of additional services, such as Bloger.hr (a blogging website) and Igra.hr (a website for online flash gaming). According to Alexa.com
Alexa Internet
Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com that is known for its toolbar and Web site. Once installed, the toolbar collects data on browsing behavior which is transmitted to the Web site where it is stored and analyzed and is the basis for the company's Web traffic...

 analytics compiled in February 2010, Index.hr ranked 5th most visited site in Croatia, and 9th in Bosnia and Herzegovina
Bosnia and Herzegovina
Bosnia and Herzegovina , sometimes called Bosnia-Herzegovina or simply Bosnia, is a country in Southern Europe, on the Balkan Peninsula. Bordered by Croatia to the north, west and south, Serbia to the east, and Montenegro to the southeast, Bosnia and Herzegovina is almost landlocked, except for the...

.

External links

  • Index.hr at Alexa.com
    Alexa Internet
    Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com that is known for its toolbar and Web site. Once installed, the toolbar collects data on browsing behavior which is transmitted to the Web site where it is stored and analyzed and is the basis for the company's Web traffic...

  • Index.hr
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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