Idio
Encyclopedia
idio Ltd. is an enterprise software
company that produces and implements products for brands and publishers, using its cloud-hosted platform, which incorporates modules for large-scale content aggregation and structuring, content analytics (most fundamentally, semantic extraction), multi-channel marketing automation
, and customer insight
generation. idio has offices in London
and Exeter
in the UK.
In early 2011, idio acquired thrudigital to expand its engineering team and set up a London office.
in the UK, with the aim of building a system to personalize content effectively. After several months, idiomag
was launched. This consumer-facing personalized music magazine was a proving ground for the technical and commercial approach of idio. Based on this, idio refocused on a business-to-business proposition, and started licensing the technology to brands and publishers; to aggregate social media content, deliver personalized multi-channel content services, and to monitor user interactions. idio has since refined this proposition and delivers a range of content and customer intelligence solutions.
These modules deliver a range of solutions, including the following:
Extensions on Google
's new Chrome Extension Marketplace. This enables users to install Chrome Extensions from many publishers, and get customized alerts when relevant news is posted. The Independent
launched one in January 2010, and it now used by over 60,000 people.
Enterprise software
Enterprise software, also known as enterprise application software , is software used in organizations, such as in a business or government, contrary to software chosen by individuals...
company that produces and implements products for brands and publishers, using its cloud-hosted platform, which incorporates modules for large-scale content aggregation and structuring, content analytics (most fundamentally, semantic extraction), multi-channel marketing automation
Marketing Automation
The name given to software platforms designed for marketing departments and organizations to automate repetitive tasks is Marketing Automation. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then...
, and customer insight
Customer insight
Customer Insight is the collection, deployment and interpretation of information that allows a business to acquire, develop and retain their customers.-Analysis:...
generation. idio has offices in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
and Exeter
Exeter
Exeter is a historic city in Devon, England. It lies within the ceremonial county of Devon, of which it is the county town as well as the home of Devon County Council. Currently the administrative area has the status of a non-metropolitan district, and is therefore under the administration of the...
in the UK.
In early 2011, idio acquired thrudigital to expand its engineering team and set up a London office.
History
idio was founded in 2006, by Edward Barrow and Andrew Davies, at Warwick Business SchoolWarwick Business School
Warwick Business School, also known as WBS, was established in 1967 as the School of Industrial and Business Studies.It offers undergraduate, postgraduate and PhD degree programmes,as well as non-degree executive education for individuals and companies....
in the UK, with the aim of building a system to personalize content effectively. After several months, idiomag
Idiomag
idiomag is an early product created by idio, a UK-based technology company founded in 2006 by two Warwick Business School graduates, Andrew Davies and Ed Barrow...
was launched. This consumer-facing personalized music magazine was a proving ground for the technical and commercial approach of idio. Based on this, idio refocused on a business-to-business proposition, and started licensing the technology to brands and publishers; to aggregate social media content, deliver personalized multi-channel content services, and to monitor user interactions. idio has since refined this proposition and delivers a range of content and customer intelligence solutions.
Platform
idio has a growing range of modules built on its platform, including the following:- Content Aggregation (from multiple sources and formats)
- Content Analytics (including semantic extraction, sentiment analysisSentiment analysisSentiment analysis or opinion mining refers to the application of natural language processing, computational linguistics, and text analytics to identify and extract subjective information in source materials....
, language detection and readabilityReadabilityReadability is the ease in which text can be read and understood. Various factors to measure readability have been used, such as "speed of perception," "perceptibility at a distance," "perceptibility in peripheral vision," "visibility," "the reflex blink technique," "rate of work" , "eye...
) - Meta-analysis (building an organic taxonomy of the content, and providing analytics on trends)
- Multi-channel Delivery (including web, mobile, email, social media, performance advertising, and SMSSMSSMS is a form of text messaging communication on phones and mobile phones. The terms SMS or sms may also refer to:- Computer hardware :...
) - Customer Insight (preference and behavioural web analyticsWeb analyticsWeb analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage....
, and CRMCustomer relationship managementCustomer relationship management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,...
data augmentation)
These modules deliver a range of solutions, including the following:
- Editorial Dashboard (providing a customized market-view of real-time analysed content to editors)
- Content Marketing (aggregating multiple content archives to deliver the right content to the right customer at the right time, on the right channel)
- Content Insight (analyzing large unstructured content archives to provide structure and rich annotations)
- Customer Insight (analyzing on-site and social media interactions and preferences to augment CRM)
Chrome extensions
In early 2010, idio launched a range of Google ChromeGoogle Chrome
Google Chrome is a web browser developed by Google that uses the WebKit layout engine. It was first released as a beta version for Microsoft Windows on September 2, 2008, and the public stable release was on December 11, 2008. The name is derived from the graphical user interface frame, or...
Extensions on Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
's new Chrome Extension Marketplace. This enables users to install Chrome Extensions from many publishers, and get customized alerts when relevant news is posted. The Independent
The Independent
The Independent is a British national morning newspaper published in London by Independent Print Limited, owned by Alexander Lebedev since 2010. It is nicknamed the Indy, while the Sunday edition, The Independent on Sunday, is the Sindy. Launched in 1986, it is one of the youngest UK national daily...
launched one in January 2010, and it now used by over 60,000 people.