Idealog
Encyclopedia
Idealog is a New Zealand
business magazine
dealing with the creative economy, founded in 2005 by Martin Bell, Vincent Heeringa and David MacGregor. It is published by AUT Media in Auckland
, New Zealand.
Of the founding trio Bell and Heeringa had worked previously on Unlimited Magazine, a publication launched in the era of the 'New Economy' and modeled on publications such as Fast Company and Business 2.0, published in the United States. Bell and Heeringa were highly regarded in publishing circles. MacGregor's background stemmed from advertising and marketing - including founding BrandWorld, an advertising agency that changed the typical service business model for a product focus including Family Health Diary and Eating Well. He was the Auckland coordinator of Fast Company magazine's affinity group 'Company of Friends'. He brought a new perspective to the group resulting in the development of an innovative launch strategy which relied on the participation of sponsors to underwrite the first year, rather than the conventional advertising sales model alone. In its first year Idealog was sponsored by Microsoft, NZ Telecom, Auckland University of Technology, Balwins (an Intellectual Property Law firm) and Image Centre (who printed the magazine). In a fickle and competitive advertising market the strategy was successful and permitted HB media to invest in both editorial and advertising sales personnel.
Idealog has enjoyed rapid growth since its inception. By June 2006, independently audited figures show the magazine to have newsstand sales of 12,221 copies.http://magazine.abc.org.nz/audit.html?&type=2&titleid=1342&publisher=440&frequency=8&sort=t.name&display=history Considering New Zealand's small population, this figure is very respectable and places the magazine among the highest circulating in its sector.
In 2006 Idealog won the New Zealand Magazine Publishers Association award for Launch of the Year and Business Publication of the Year. In 2007 it also took awards for Business Publication of the Year and a number of craft award at the MPA awards.
The founders planned Idealog as a media brand from its inception, rather than simply a magazine title. Idealog has hosted many community events, inviting figures from the creative economy to speak with other participants. It recently launched IdealogTV, in keeping with the growing international trend by publishers drives to cross media boundaries and connect with users.
The magazine has a supporting website at www.idealog.co.nz, and sponsored the New Zealand version of Dragons' Den
in 2006.
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
business magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
dealing with the creative economy, founded in 2005 by Martin Bell, Vincent Heeringa and David MacGregor. It is published by AUT Media in Auckland
Auckland
The Auckland metropolitan area , in the North Island of New Zealand, is the largest and most populous urban area in the country with residents, percent of the country's population. Auckland also has the largest Polynesian population of any city in the world...
, New Zealand.
Of the founding trio Bell and Heeringa had worked previously on Unlimited Magazine, a publication launched in the era of the 'New Economy' and modeled on publications such as Fast Company and Business 2.0, published in the United States. Bell and Heeringa were highly regarded in publishing circles. MacGregor's background stemmed from advertising and marketing - including founding BrandWorld, an advertising agency that changed the typical service business model for a product focus including Family Health Diary and Eating Well. He was the Auckland coordinator of Fast Company magazine's affinity group 'Company of Friends'. He brought a new perspective to the group resulting in the development of an innovative launch strategy which relied on the participation of sponsors to underwrite the first year, rather than the conventional advertising sales model alone. In its first year Idealog was sponsored by Microsoft, NZ Telecom, Auckland University of Technology, Balwins (an Intellectual Property Law firm) and Image Centre (who printed the magazine). In a fickle and competitive advertising market the strategy was successful and permitted HB media to invest in both editorial and advertising sales personnel.
Idealog has enjoyed rapid growth since its inception. By June 2006, independently audited figures show the magazine to have newsstand sales of 12,221 copies.http://magazine.abc.org.nz/audit.html?&type=2&titleid=1342&publisher=440&frequency=8&sort=t.name&display=history Considering New Zealand's small population, this figure is very respectable and places the magazine among the highest circulating in its sector.
In 2006 Idealog won the New Zealand Magazine Publishers Association award for Launch of the Year and Business Publication of the Year. In 2007 it also took awards for Business Publication of the Year and a number of craft award at the MPA awards.
The founders planned Idealog as a media brand from its inception, rather than simply a magazine title. Idealog has hosted many community events, inviting figures from the creative economy to speak with other participants. It recently launched IdealogTV, in keeping with the growing international trend by publishers drives to cross media boundaries and connect with users.
The magazine has a supporting website at www.idealog.co.nz, and sponsored the New Zealand version of Dragons' Den
Dragons' Den
Dragons' Den is a series of reality television programmes featuring entrepreneurs pitching their business ideas in order to secure investment finance from a panel of venture capitalists. The show originated in Japan as "Manē no Tora"...
in 2006.