IVOD
Encyclopedia
iVOD, known variously as “interactive video on demand” or “internet video-on-demand”, is an emerging concept in the consumer electronics
and cable television
markets.
The specific definition of the iVOD term has varied to date, but the unifying point is that iVOD enhances, or serves as the next generation of, the video on demand
(VOD) services that have been offered for many years by cable TV providers. In one example, iVOD is described as enhancing traditional VOD services by providing additional functionalities such as Fast Forward, Fast Rewind, and Pause. In another, iVOD is described as a system that uses a consumer’s home broadband
connection to deliver video content directly to television
s.
In ActiveVideo Networks
’ May 2010 announcement of its acquisition of TAG Networks, iVOD is listed as one of the solutions the combined entity will bring to market Soon after in May 2010, ActiveVideo announced that its CloudTV platform, personalized navigation interface and intelligent navigation functionality can enable television viewers to browse, search and recommend content from any source in a proposed iVOD environment that encompasses linear television, VOD, interactive TV
, Web video and user-generated content
.
At the NCTA
Cable Show in May 2010, ActiveVideo demonstrated how its CloudTV platform can enable iVOD applications that would allow cable operators to enhance their video-on-demand (VOD) services. Such proposed services would provide subscribers with unified content across multiple platforms, a higher degree of personalization
, improved recommendations to other content, and social networking functions. ActiveVideo’s demonstration proposes to bring linear television, VOD, interactive TV, Web video, casual games, advertising
and user-generated content into one interface.
ActiveVideo also announced a joint initiative with advanced advertising technology provider This Technology at The Cable Show that the companies said would enable cable operators and programmers to derive increased monetization
and control over iVOD advertising. Under the initiative, ActiveVideo's CloudTV platform and This Technology's Metamore and Spotbuilder software will be paired to create an SCTE-130-compliant ad serving and delivery solution for operators and programmers that dynamically targets traditional, Web-based and interactive advertising
in conjunction with viewers' VOD activity.
Consumer electronics
Consumer electronics are electronic equipment intended for everyday use, most often in entertainment, communications and office productivity. Radio broadcasting in the early 20th century brought the first major consumer product, the broadcast receiver...
and cable television
Cable television
Cable television is a system of providing television programs to consumers via radio frequency signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional...
markets.
The specific definition of the iVOD term has varied to date, but the unifying point is that iVOD enhances, or serves as the next generation of, the video on demand
Video on demand
Video on Demand or Audio and Video On Demand are systems which allow users to select and watch/listen to video or audio content on demand...
(VOD) services that have been offered for many years by cable TV providers. In one example, iVOD is described as enhancing traditional VOD services by providing additional functionalities such as Fast Forward, Fast Rewind, and Pause. In another, iVOD is described as a system that uses a consumer’s home broadband
Broadband
The term broadband refers to a telecommunications signal or device of greater bandwidth, in some sense, than another standard or usual signal or device . Different criteria for "broad" have been applied in different contexts and at different times...
connection to deliver video content directly to television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
s.
In ActiveVideo Networks
ActiveVideo Networks
ActiveVideo Networks, based in San Jose, California, offers an open application platform called CloudTV that enables the authoring, deployment and distribution of television apps from the network cloud to video products such as televisions, set-top boxes and portable devices.- History and overview...
’ May 2010 announcement of its acquisition of TAG Networks, iVOD is listed as one of the solutions the combined entity will bring to market Soon after in May 2010, ActiveVideo announced that its CloudTV platform, personalized navigation interface and intelligent navigation functionality can enable television viewers to browse, search and recommend content from any source in a proposed iVOD environment that encompasses linear television, VOD, interactive TV
Interactive television
Interactive television describes a number of techniques that allow viewers to interact with television content as they view it.- Definitions :...
, Web video and user-generated content
User-generated content
User generated content covers a range of media content available in a range of modern communications technologies. It entered mainstream usage during 2005 having arisen in web publishing and new media content production circles...
.
At the NCTA
National Cable & Telecommunications Association
The National Cable & Telecommunications Association is the principal trade association for the U.S. cable TV industry, representing cable operators serving more than 90 percent of the nation’s cable households and more than 200 cable program networks, as well as equipment suppliers and providers...
Cable Show in May 2010, ActiveVideo demonstrated how its CloudTV platform can enable iVOD applications that would allow cable operators to enhance their video-on-demand (VOD) services. Such proposed services would provide subscribers with unified content across multiple platforms, a higher degree of personalization
Personalization
Personalization involves using technology to accommodate the differences between individuals. Once confined mainly to the Web, it is increasingly becoming a factor in education, health care Personalization involves using technology to accommodate the differences between individuals. Once confined...
, improved recommendations to other content, and social networking functions. ActiveVideo’s demonstration proposes to bring linear television, VOD, interactive TV, Web video, casual games, advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
and user-generated content into one interface.
ActiveVideo also announced a joint initiative with advanced advertising technology provider This Technology at The Cable Show that the companies said would enable cable operators and programmers to derive increased monetization
Monetization
Monetization is the process of converting or establishing something into legal tender. It usually refers to the coining of currency or the printing of banknotes by central banks...
and control over iVOD advertising. Under the initiative, ActiveVideo's CloudTV platform and This Technology's Metamore and Spotbuilder software will be paired to create an SCTE-130-compliant ad serving and delivery solution for operators and programmers that dynamically targets traditional, Web-based and interactive advertising
Interactive advertising
Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups....
in conjunction with viewers' VOD activity.