ISheep
Encyclopedia
iSheep is a term used in tech sites and forums to describe a person who is an Apple Inc. products fan
Fan (person)
A Fan, sometimes also called aficionado or supporter, is a person with a liking and enthusiasm for something, such as a band or a sports team. Fans of a particular thing or person constitute its fanbase or fandom...

.

History

The term was introduced in May 2006 when SanDisk
SanDisk
SanDisk Corporation is an American multinational corporation that designs, develops and manufactures data storage solutions in a range of form factors using the flash memory, controller and firmware technologies. It was founded in 1988 by Dr. Eli Harari and Sanjay Mehrotra, non-volatile memory...

 launched the "iDon’t" campaign to advertise the SanDisk Sansa
SanDisk Sansa
The SanDisk Sansa is a line of 2 to 16 gigabyte flash memory-based digital audio players and portable media players produced by SanDisk.- Sansa Fuze+:...

. iDon't calls on "free thinkers" to "break-free from restrictive formats and a single source for music," with slogans such as: "You do not need to follow." The Campaign's site offered T-shirts, posters, and stickers featuring a monkey and asking "Are you an iChimp?" Another image showed a sheep and says "iSheep say Baah." while another showed a donkey trying to bite a carrot dangling in front of its face with the slogan "iFollow."
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