IResearch Consulting Group
Encyclopedia
iResearch Consulting Group (艾瑞咨询集团) is a professional market research
company and is a leading supplier of online business and new economy developments service in China. The company focuses on Internet media, e-commerce, online games, wireless value-added, and various new economic fields, which relate to Internet industry in China.
iResearch was the first professional market research company in China that focused on Internet media.
It offers market research and strategic consulting services to new and traditional economic industry clients, as well as provides standard research reports and customized research of marketplace and consumer attitudes and behaviors. The company offers iAdTracker, an Internet-based independent online advertising monitor and analysis system; iDataCenter, a daily updated database of research reports, news, and statistical charts on China's Internet industry; iUserSurvey, a professional online consumer analysis service; and iClick survey community, a data support platform for iResearch's online survey operations. It also operates information Web sites to provide various and detailed Internet news and resources for Internet operators, marketing developers, government industry researchers, and various people who have an interest in Internet economics.
The company was founded in 2002 and is based in Shanghai
with a branch offices in Beijing
and Guangzhou
. As of September 28, 2007, iResearch Consulting Group is a subsidiary of Focus Media Holding
Ltd.
The founder, Henry Yang, who graduated from East China University of Science and Technology
, was among the first crop of Internet industry professionals in China. Before iResearch, he joined Soim in 1998 as a marketing manager. In late 1999, he took responsibility for overhauling the WiseCast website. WiseCast.com, established in 1997, was one of the earliest Internet advertising and marketing companies.
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
company and is a leading supplier of online business and new economy developments service in China. The company focuses on Internet media, e-commerce, online games, wireless value-added, and various new economic fields, which relate to Internet industry in China.
iResearch was the first professional market research company in China that focused on Internet media.
It offers market research and strategic consulting services to new and traditional economic industry clients, as well as provides standard research reports and customized research of marketplace and consumer attitudes and behaviors. The company offers iAdTracker, an Internet-based independent online advertising monitor and analysis system; iDataCenter, a daily updated database of research reports, news, and statistical charts on China's Internet industry; iUserSurvey, a professional online consumer analysis service; and iClick survey community, a data support platform for iResearch's online survey operations. It also operates information Web sites to provide various and detailed Internet news and resources for Internet operators, marketing developers, government industry researchers, and various people who have an interest in Internet economics.
The company was founded in 2002 and is based in Shanghai
Shanghai
Shanghai is the largest city by population in China and the largest city proper in the world. It is one of the four province-level municipalities in the People's Republic of China, with a total population of over 23 million as of 2010...
with a branch offices in Beijing
Beijing
Beijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...
and Guangzhou
Guangzhou
Guangzhou , known historically as Canton or Kwangchow, is the capital and largest city of the Guangdong province in the People's Republic of China. Located in southern China on the Pearl River, about north-northwest of Hong Kong, Guangzhou is a key national transportation hub and trading port...
. As of September 28, 2007, iResearch Consulting Group is a subsidiary of Focus Media Holding
Focus Media Holding
Focus Media Holding is a Chinese company which claims to operate the largest out-of-home advertising network in that country, consisting predominantly of digital signage screens, and claims to own the country's largest Internet advertising agency.-History:...
Ltd.
The founder, Henry Yang, who graduated from East China University of Science and Technology
East China University of Science and Technology
East China University of Science and Technology is a state key university of the People's Republic of China and one that is regarded as the cradle of Chinese chemical engineers.- History :...
, was among the first crop of Internet industry professionals in China. Before iResearch, he joined Soim in 1998 as a marketing manager. In late 1999, he took responsibility for overhauling the WiseCast website. WiseCast.com, established in 1997, was one of the earliest Internet advertising and marketing companies.